Revelations of a CMO
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Ariadne’s thread is a platform for the critical public discussion, comprehension and reflection of the Russian war with Ukraine. It aims to give voice and space to those who face and/or stand against this war through active protests, volunteering, collecting evidence and data, disseminating information, or through any other form. Ariadne’s thread is intended to fixate thoroughly on the public and scholarly ideas, thoughts, affects, and emotions arising amid and over the horrific Russian inva ...
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This is a podcast series hosted by actress and producer Lily Collins and comedian and actress Jennifer Saunders. We will be unearthing and exploring the Moomin world and its curious characters to understand how it has become such a vast, worldwide phenomenon. We will be travelling to many Moomin locations around the globe, from a unique treasure trove in the heart of Helsinki, to Tove Jansson's legendary studio, to a celebrated outhouse in the Finnish archipelago, to the homes and workplaces ...
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Podcast by Budapest Beacon
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kuva picture tableau When it comes to photography, the topic of absence is often discussed, as the things depicted in the image have already changed by the time. But what happens when the photograph itself is absent? Tatu Gustafsson’s exhibition at Hippolyte Studios explores the interface between photography and text, the translation of the visual into the verbal, which the photograph seems to stubbornly resist. Within the artistic context, the exhibition’s title kuva picture tableau functio ...
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Kris Michiels (Nationale Loterij): “Als we eerlijk zijn over onze boodschappen, dan lossen we meteen een deel van de kritieken op marketing op”
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In de nieuwste aflevering van Revelations of a CMO, een initiatief van contentmarketingbureau SPYKE en radio- en music agency Studio Helsinki, is Kris Michiels, verantwoordelijk voor Marketing en Sales van de merken van de Nationale Loterij, te gast. Hij heeft het over zijn overstap van Unilever naar de Nationale Loterij, zijn rol als voorzitter va…
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Lies Eeckman (Polestar): “Als marketeer blijf ik vandaag op mijn honger zitten”
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“Ik heb marketing altijd op een strategische en holistische manier ingevuld. Vandaag heb ik die aanpak meer dan ooit nodig. Als managing director moet je altijd denken in oplossingen. Je moet ervoor zorgen dat je steeds een stap voor bent”, vertelt Lies Eeckman, Managing Director bij Polestar.Av Spyke - Studio Helsinki
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Isabelle Dumortier (Impact): “Ik mis soms de rauwe eerlijkheid in marketing”
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“Binnen marketing mis ik vandaag een bewustzijn met business. Er worden bangelijke creatieve dingen gedaan, maar de vraag moet ook wel luiden wat de impact ervan is op de cijfers”, benadrukt Isabelle Dumortier, Director of Marketing and Culture bij IMPACT.Av Spyke - Studio Helsinki
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When it comes to photography, the topic of absence is often discussed, as the things depicted in the image have already changed by the time. But what happens when the photograph itself is absent? Tatu Gustafsson's exhibition at Hippolyte Studios explores the interface between photography and text, the translation of the visual into the verbal, whic…
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Valokuvassa olevat asiat ovat aina jo kadonneet sellaisina, kuin kuva ne esittää. Siksi sen kohdalla puhutaan monesti poissaolosta. Mutta mitä tapahtuu, jos itse valokuva on poissaoleva? Tatu Gustafssonin näyttely Hippolyte Studiossa käsittelee valokuvan ja tekstin välistä rajapintaa, visuaalisen kääntämistä sanalliseksi, jota valokuva tuntuu itsep…
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Yannick de Bièvre (Carrefour Belgium): “Hoe datadriven je ook bent als marketeer, je bent altijd ook gutdriven”
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“Technologie helpt om de zaken duidelijk te maken en marketeers moeten vandaag datadriven zijn. Maar als marketeer moet je ook gewoon marketeer durven zijn.” En dus soms ook op je gevoel durven vertrouwen, aldus Yannick de Bièvre, Director of Marketing, Customer Services & Analytics bij Carrefour Belgium.…
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Angelique Trenson (IBM): “Connectie is mijn sleutelwoord binnen marketing”
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“Marketing staat centraal binnen een organisatie. Daarom is het als marketeer enorm belangrijk om een connectie te maken met waar je bedrijf voor staat.” Het is duidelijk waar de prioriteit van Angelique Trenson, Marketing Lead bij IBM Northern, Central and Eastern Europe Consulting Marketing, ligt. In de nieuwe episode van Revelations of a CMO, ee…
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Lotta de Meulenaere (Bancontact Payconiq Company)
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De inhoud van betaaldata zullen we niet inzetten voor marketing, al doen anderen dat wel.” In een zin vat Lotta de Meulenaere, Chief Marketing Officer bij Bancontact Payconiq Company, de filosofie van de Belgische betaalspeler samen.Av Spyke - Studio Helsinki
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It’s now time for the fifth and final episode of the podcast series about the Moomin phenomenon. And it’s finally time to focus on the creator: Tove Jansson. In this series, we’ve been discussing the Moomin phenomenon. Fans have told us how the Moomin world has absorbed them to the extent that they can even imagine tattooing the characters onto the…
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Revelations of a CMO – Inge Logghe (Liantis)
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“Teveel bedrijven gebruiken tools als een doel. Maar is technologie niet eerder een middel om je doel te bereiken in plaats iets om mee te shinen?” Die vraag stelt Inge Logghe, Marketing Manager bij HR-dienstenbedrijf Liantis, zich.Av Spyke - Studio Helsinki
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This is the fourth episode of the podcast about the Moomin phenomenon, and this time we’ll be looking at the commercialisation of Moomin. Why is there so much Moomin STUFF in the world? Is it simply because it’s an easy way to feel closer to the world of Moomin? Do you, dear listener, have any Moomin merchandise or collectables in your home? Perhap…
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Now is the time to hear people who have been deeply influenced by the Moomins, from London, through Helsinki all the way to Tokyo. What does a theater director, an author of children’s books and a philosopher have in common? Well, they might just all be drawing their inspiration from Moominvalley. In fact, imagine all the people around the world in…
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In this episode, we’ll be taking a deep dive into the true meaning of the thing they call "Moomin Philosophy" and try to figure out what the Moomins are all about between the lines. As we delve into Moomin philosophy in this episode, we’ll be speaking with academics and philosophers such as Sanna Tirkkonen and Björn Sundmark about their studies of …
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Episode 1: It's all about the fans
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The first episode is about the fans – why do they love or identify with the Moomins? Unbeknownst to many, there is an entire subculture built around the unique and curious creatures and characters from Moominvalley. In this episode, we travel to the North of Sweden to a tattoo studio to meet a fan ready to eternalise Moominmamma right onto human fl…
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Lily Collins’ Guide to the Moomins
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In this episode, actress and producer Lily Collins introduces both the podcast and the Moomins. This guide will plunge you into a Scandinavian literary sensation that has charmed generations of readers, including Collins. You will hear how Lily Collins discovered the Moomins, which character she identifies with – but also about the special Moomin c…
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Revelations of a CMO – Valérie Bracke (Cera)
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“De komst van steeds meer digitale tools heeft geleid tot een te sterke focus op korte termijn, maar de fase waarin we nu terechtkomen zorgt wel voor meer maturiteit.” Dat vindt Valérie Bracke, Head of Marketing & Strategy bij Cera.Av Spyke - Studio Helsinki
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Revelations of a CMO - Sabine De veilder (Arvesta)
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Het retaillandschap kent weinig geheimen voor Arvesta. Toch zijn er volgens Sabine De veilder studiedomeinen waarin het bedrijf nog stappen kan zetten. “Als marketeer vind ik het vervelend dat we weinig onderzoek doen naar brand image en awareness.” Hoe kunnen marketeers volgens haar hun impact verhogen?…
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Revelations of a CMO - Mira De Maeyer (Perrigo)
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Revelations of a CMO - ep1 -Av Spyke - Studio Helsinki
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Join us on a five-part journey through all things Moomin. Part one about the fans, part two about Moomin philosophy, part three about Moomin as inspiration, part four about Moomin, the brand, and part five, our finale, will be all about Tove Jansson herself.
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#4: On possibility of solidarity. How to support those who dare to stand against the war from the inside?
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It seems that a vast majority of Russians are pro the Russian war on Ukraine. Various surveys in Russia tend to reproduce this picture by drawing a huge share of Russians (>80%) supporting the war. Yet, multiple critics and experts insist that we cannot trust these numbers as any quantitative research done in contemporary Russian settings is unreli…
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The Russian invasion of Ukraine exposes the difficulty of the contemporary gender order in Russia. It problematises Russian hegemonic masculinity represented by Vladimir Putin and the discourses around it. In the meantime, the masculinity of Volodymyr Zelenskyy seems to provide an alternative to the currently dominant Russian masculinity. Is it tru…
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#2: Resisting Russian propaganda: on nationalism in Ukraine
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According to the Russian government, the goal of invading Ukraine was to “denazify” the country and its leadership and “to protect people” who have been “subjected to bullying and genocide». The trope of Ukraine «nazification» has been enormously highlighted and elaborated within the official Russian discourse since 2014. Since the Crimea annexatio…
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#1: How we speak about Russia matters
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This podcast episode opens up the discussion on the current Russian War in Ukraine. Utterly shocked with the Russian military aggression, Russian-background feminist scholars at the University of Helsinki Dr. Anna Avdeeva (Swedish School of Social Science), Dr. Daria Krivonos (Center of Excellence in Law, Identity and the European Narratives), and …
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Gábor Bojár: "They control the entire economy"
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Graphisoft founder Gábor Bojár joins us in the studio to discuss Hungary's upcoming general election, how Fidesz came to power, and Lajos Bokros' decision to go at the elections alone.(photo: Ivola Bazánth, 168 óra)Av Budapest Beacon
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Márta Pardavi, co-chair of the Hungarian Helsinki Committee
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Márta Pardavi speaks to us about the government's "Starve and Strangle Bill." We discuss what NGOs like the Hungarian Helsinki Committee are going through and how the EU has responded to the crisis of negative trends in Hungary. Pardavi tells us the HHC would provide legal aid to the prime minister's son-in-law if...…
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Anton Shekhovtsov, author "Russia and the Western Far-Right: Tango Noir," joins us in the studio
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Anton Shekhovtsov joins Ben Novak in the studio to discuss his new book, Russia and the Western Far-Right: Tango Noir. - How long has Russia been in contact with the western far-right? - Why is this good for Russia? - What can the west expect in the future?- How can the west protect itself from becoming Putinized?…
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5 important issues with Péter Krekó of Political Capital and Ben Novak
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Péter Krekó of Political Capital joins Ben Novak in the studio to discuss five important topics: - Misleading polls in Hungary, - George Soros on Orbán having bought up MSZP, - Political anti-Semitism in Hungary, - Russian relations with Hungary — united in the fight against Ukraine, and - Krekó's new book, "The Hungarian Far Right: Social Demand, …
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Lajos Bokros: This is what Gyurcsány told me
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MoMA chairman Lajos Bokros swings by the studio to discuss the break-up between his party and Ferenc Gyurcsány's Democratic Coalition and other news.Av Budapest Beacon
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Dean Starkman: "We are looking at the Golden Age of Public Corruption"
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Dean Starkman is a fellow at Center for Media, Data and Society and a visiting lecturer at the School of Public Policy at Central European University, Budapest. He and Ben Novak discuss the challenges facing public interest journalism, the transformation of journalism as whole, and where things are going from here.…
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Kész: The only way to defeat Fidesz is with the "Highlander Plan"
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Independent MP Zoltán Kész broke Fidesz's two-thirds supermajority in a by-election in 2015. He says the only way to defeat Fidesz in the 2018 national elections is with the "Highlander Plan." (The plan does not involve separating anyone's head from their body.)Av Budapest Beacon
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Are European politicians being bought up with Azeri money?
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Ben Novak speaks to Benedek Jávor MEP about efforts in the European Parliament to shine light on the Azerbaijani laundromat, a slush fund reportedly used to buy influence from European politicians and journalists.Av Budapest Beacon
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Referendum on NGO-stigmatizing bill!
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Momentum executive board member Anna Orosz joins Justin Spike and Ben Novak in the studio to discuss her party's push for a referendum on the NGO-stigmatizing bill adopted by Fidesz in June.Av Budapest Beacon
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Will this Momentum be enough for the upcoming election?
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Ben Novak is joined in the studio by Momentum politicians Márton Benedek and Daniel Berg to discuss the upcoming election, why they chose to run in their respective electoral districts, and whether it's worth it to coordinate the fielding of candidates with other opposition parties.Av Budapest Beacon
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CEU in legal limbo and US criticism of media sector takeover
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Ben Novak and Lili Bayer discuss the Central European University's legal limbo and US Embassy's position on Hungary's media takeover.Av Budapest Beacon
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Hungary is now the ultimate defender of Christian Europe?
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Join Lili Bayer and Ben Novak as they analyze how Hungary's ruling party is going "all in" on the claim that they are protecting the nation – and Europe – from forces seeking to destroy Christianity and nation-states. Brace yourselves, this one is a doozie!Av Budapest Beacon
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Lajos Bokros on Orbán's fascist state
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Former finance minister and chairman of Movement for a Modern Hungary Lajos Bokros joins us in the studio to talk about the ?csény scandal, the moral hazard of Orbán's fascism, Hungary's upcoming national elections, and what it will take to rebuild Hungary.Av Budapest Beacon
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Benedek Jávor MEP on the CONT visit to Hungary
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Benedek Jávor MEP speaks to the Beacon about the European Parliament's Budget Oversight fact-finding mission to Hungary. They even rode the Felcsút mini-train!Av Budapest Beacon
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Hot autumn? Soros plan? A guide to Fidesz's campaign terminology.
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Fidesz is gearing up for election season. They envision violent street protests and a "Soros Plan" to flood Europe with millions of Muslim terrorists. Lili Bayer and Péter Erdélyi join Ben Novak in the studio to discuss where all this might be going.Av Budapest Beacon
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NGOs affected by discriminatory law file constitutional complaint
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Veronika Móra of the Ökotárs Foundation joins Ben Novak in the studio to discuss why two dozen NGOs filed a constitutional complaint with Hungary's Constitutional Court to challenge the recently-adopted NGO-stigmatizing law.Av Budapest Beacon
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Russian President Vladimir Putin comes to Budapest for the second time in 2017. Hungary's opposition parties respond with low-turnout protests. In the studio: Ben Novak, Lili Bayer, and Justin SpikeAv Budapest Beacon
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Nick Griffin and Jim Dowson expelled from Hungary
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Ben Novak speaks to 444.hu's Péter Erdélyi about the expulsion of British far-right politicians Nick Griffin and Jim Dowson. What were these two British nationals doing in Hungary?Av Budapest Beacon
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Ben Novak speaks to activists Gerg? Varga and Márton Gulyás about the failed attempt to throw paint at Hungary's President Palace, whether Hungary's protests are dying out, the infamous meeting with Zsolt Bayer, and more!Av Budapest Beacon
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How the EU funds the Orbán family businesses
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Ben Novak speaks to Blanka Zöldi and András Peth? of the investigative journalism NGO Direkt36.hu about their article "How EU-funded projects secretly contributed to the Orbán family’s enrichment".To read the article, follow this link:http://www.direkt36.hu/en/2017/05/09/rejtett-allami-munkakbol-is-jott-penz-az-orban-csalad-gyorsan-szerzett-milliar…
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Ben Novak sits down with Máté Varga and Dávid Bed? to discuss the "Let's Stop Moscow!" protest they organized in Budapest last week.Av Budapest Beacon
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András Pethő of Direkt36 shares some juicy details about the Jeremie program
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Ben Novak speaks to András Peth? of Direkt36 about the Jeremie program. It turns out Hungarian authorities had absolutely no problem with how EU subsidies designated for rural startups were used.Av Budapest Beacon
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Budapest Beacon senior correspondent Ben Novak sits down with Barnabás Kádár and Miklós Hajnal to talk their political party, Momentum Movement.Av Budapest Beacon
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Ben Novak interview with Goran Buldioski, director of the Open Society Initiative for Europe. The two discuss the Hungarian government's attacks on civil society and how Open Society aims to support democracy in Hungary.Av Budapest Beacon
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Hungarian NGOs offer thoughts on latest government attacks
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The Budapest Beacon sat down with members of Hungarian civil society to find out how they see the latest crackdown on civil society.Ben Novak speaks to Dalma Dojcsák of the Hungarian Civil Liberties Union, Sándor Léderer of K-Monitor, Áron Demeter of Amnesty International, and András Kádár of the Hungarian Helsinki Committee.…
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What happened in Hungary this week (December 12-16)
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What happened in Hungary this week (December 12-16) by Budapest BeaconAv Budapest Beacon
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Protests Podcast — corruption, free media, and October 23rd
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Protests Podcast — corruption, free media, and October 23rd by Budapest BeaconAv Budapest Beacon
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