Is building a business with your spouse the best thing ever--or the craziest? Or both? How do other couples do it? We interview successful couples who are crushing it and ask them everything from how they met to how they do it to how they argue. Whether you're working with your significant other, just thinking about it, or just like modeling other successful business owners, welcome to CoupleCo: Working With Your Spouse For Fun & Profit.
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Dan Hill & Karen Bernthal: Blah Blah Blah--A Snarky Guide
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1:25:13
This is a special edition of CoupleCo. We’ve engineered this show for shameless self-promotion! Blaine helped write a satirical business book created by Dan Hill. Dan is a very smart guy who has consulted to over 100 of the world’s biggest brands on the topic of reading emotions through facial coding. He also collaborates with his wife, Karen Bernt…
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It's Figureoutable: John Lord & Alma Aguilar of Cerveceria Crazy Moon, Part 2
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Today, we are back with Part 2 of reaching for the moon. Specifically, craft brewer Crazy in Cholula Puebla, Mexico. When we were invited there, we replied using one of Honey’s favorite travel philosophies: Por qué no? “Why not” is a great phrase to know in any language. It has served us well around the world, including in Mexico. Craft brewers Joh…
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It's Figureoutable: John Lord & Alma Aguilar of Cerveceria Crazy Moon, Part 1
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In this episode, CoupleCo leaves the country for the moon—specifically, the Crazy Moon brewery in Cholula Puebla, Mexico. This business is run by an old, Connecticut friend of Blaine’s and his Mexican wife. John and Alma are serial entrepreneurs who started this craft brewery in time for a global pandemic—which they have survived as they enter into…
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Uncorked XXVIII: Something's Gotta Give!
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Opportunities, priorities, profit—all kinds of greatness is afoot. But that also means: something’s gotta give. Will it be this show? Nope. Well, not really. But we are taking a dose of our own advice and attenuating everyone’s favorite show about couples in business together. And honestly, it’s not just because we’re feeling queasy from being stuc…
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CoupleCo Uncorked XXVII: How Big Is Big Enough?
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Why are a pair of married capitalists talking about Marxism, and what does that have to do with the price of CoupleCo-ism anyway? In this episode, we avoid the adolescent jokes surrounding the great question, “How big is big enough, anyway?” In your business, is it OK to want to remain small? We ask ourselves this question as we hang out with frien…
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CoupleCo Uncorked XXVI: Anniversary Madness!
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How did this happen?! On the 20th Anniversary of our wedding, Blaine Parker and the Fabulous Honey Parker turn the tables on themselves and reveal the answer to the Single Most Important Question of their CoupleCo interviews: “How did you two meet?” The reason it’s so important is without the answer to that question, there’d be no CoupleCo to follo…
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Uncorked XXV: CoupleCo Independence
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Should you do the dangerous deed of becoming a CoupleCo? Maybe your answer is here: it’s the 2021 Independence Edition of CoupleCo Uncorked! There are upsides to being in business with your spouse. Besides the fun! You’re your own boss! You can take risks! Set your own hours! But, there are also downsides. Hear our take on CoupleCo Independence aft…
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Scrappy Underdogs: Chris & Jen Hudak of Escapod Trailers, Part 2
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Innovative, paradigm-shifting, champion-inspired cult camper moving and shaking! Jen and Chris Hudak have moved Escapod travel trailers, shaken up their own world, they’re changing world of teardrop campers, and they’ve built a collaborative business model in a burgeoning CoupleCo effort that began in a garage, expanded to an antique gas station wi…
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Scrappy Underdogs: Chris & Jen Hudak of Escapod Trailers, Part 1
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All hail the scrappy underdog! In the two years since we first spoke to them, Chris and Jen Hudak have exploded. They’ve instigated an exponential increase in production of their cult-favorite travel trailer, survived a pandemic, and brought a baby to be in the world. What more could they want? How about a groundbreaking evolution in their already …
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Re-Packed For Action: Therese Iknoian And Michael Hodgson of HI Travel Tales Redux, Part 2
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Comprehensive CoupleCo convo some award-winning expert travelers? How does that even happen? What is award-winning expert travel, anyway? Therese Iknoian and Michael Hodgson are epic travel bloggers as well as award-winning entrepreneurial journalists. (Therese was even part of a Pulitzer-winning reportage team.) These two have segued from traditio…
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Re-Packed For Action: Therese Iknoian And Michael Hodgson of HI Travel Tales Redux, Part 1
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47:04
With summer travel exploding nationwide, how about a conversation with some expert, career travelers? Therese Iknoian and Michael Hodgson run the epic travel blog HI Travel Tales. But these two are not your run-of-the-mill travel bloggers. They’re both award-winning journalists, and they’ve parlayed their news professions into a profitable next-act…
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CoupleCo Uncorked XXIV: Never Easier, Just Better…
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Once you’ve made it, it all get easier, right? Mmm…nope. This is the episode that’s equally for the aspiring CoupleCo that thinks success is a panacea, and for the veteran CoupleCo who believe that once they’re crushing it, they’ll be coasting on the gravy train (to mix a metaphor). The truth is, success is good. It just doesn’t necessarily mean th…
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CoupleCo Uncorked XXIII: More Than Just A Chair…
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“Whatever I can do, she can do better... She is equally responsible with me for everything that goes on here.” And with that, we begin gushing about another collaborator CoupleCo, this one responsible for so much of the design that we are used to in our lives today. Charles and Ray Eames were iconic designers, responsible for the Eames chair (among…
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CoupleCo Uncorked #XXII: We Love Desilu
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Crushing it by modeling other successful businesses is a time-honored tradition. Having vision. Taking chances. Being bold. Sticking to your guns. Knowing each other’s strengths. Presenting a united front. All great qualities, and all part of the package created by Lucille Ball and Desi Arnaz, founders of Desilu Productions. A groundbreaking jugger…
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CoupleCo Uncorked XXI: Other People’s Wine
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This is the credit where credit is due episode. Do you need to take credit for everything? Do you dismiss the contributions of others? Do the ideas of the other players get short shrift because they aren’t yours? Why are we even asking these questions? If the answer to all of the above is yes, you probably don’t have enough self-awareness to listen…
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CoupleCo Uncorked XX: Word Of Mouth Gone Wrong
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In a time when so-called word-of-mouth advertising is more powerful than ever, one must consider always entertaining the enthusiastic fan. Dismissing the fan can be dismissing a vast number of sales. And when you’re a CoupleCo working together, you have the opportunity to help steer the other who might be behaving badly. But you also have to be car…
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CoupleCo Uncorked XIX: The Working Vacation
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Get out! Get immersed! Get into green! This is the working-vacation edition of CoupleCo Uncorked in which we discuss semi-wild places, birdlife galore, and why it’s important to change your mind by changing your place—even if right near home and only for a little while. And as a bonus: the crazy wild birdsong that is part of the daily routine here …
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CoupleCo Uncorked XVIII: The One With Beer And Lawnmowers
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So, so many questions that defy sensible answers. Like, what can a CoupleCo learn from a) New Orleans, b) one of the legends of Madison Avenue, and c) working your hobbies instead of your business? That doesn’t actually sound like a recipe for success, does it? Well, it might surprise you. And frankly, this is an episode full of surprises and very …
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CoupleCo Uncorked XVII: Post-Tequila-Fueled Bitch Fest
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What have we learned after last week’s stress-fest? It pays to be in business with someone to whom you can vent and then strategize. Also, Honey invents a category of noises, we talk about hand puppets, and the added CoupleCo bonus of having your own food taster. In other words, about 10 minutes of insight and nonsense.…
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CoupleCo Uncorked XVI: Tequila-Fueled Bitch Fest
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This is just one of those things. You do everything in a business deal in good faith, and someone tries to work an angle when they don’t have to. And it’s going to cost money. But isn’t handling all this together just part of being a coupleco? In fact, being a coupleco is about being gung ho. We have a story about couple so gung ho, not even an eme…
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A Bigger, Better Fish Story: Sena & Rich Wheeler of Sena Seafood, Part 2
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We’re back with Sena and Rich Wheeler, the couple who’s crushing it in the seafood business by not only catching the famed Copper River Salmon, but by selling it direct to consumers like you and me. In this episode, they talk about the demands of this job they choose to do, there’s the challenges of being apart during COVID, and the story about giv…
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A Bigger, Better Fish Story: Sena & Rich Wheeler of Sena Seafood, Part 1
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Here’s a couple who turned the business model of their profession upside down to have more leverage, a better life, and bigger money. Sena and Rich Wheeler were just a run-of-the-mill professional fishing family until Sena had a brainstorm. They came up with a business model on a car ride, a smart lawyer said she should be the CEO, and the rest is …
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CoupleCo Uncorked XV: Fed Up, Down & Sideways
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35:55
Insanity abounds: customers losing their minds; how handling that is the measure of your business; how garnishing a martini with a cherry pepper becomes a cherry bomb; the hazards of hiring a coder in Romania; a surprise drop-in guest; and the interiors of recreational vehicles if you want to live the the life in Nomadland. These are the uncharted …
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CoupleCo Uncorked XIV: Beware Fear Of Failure
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This starts with sourdough and a casual fuming about fatigue, and unravels into a surprising debate about why fear begets failure. And it all happens because of one simple sentence about one of the easiest things on the planet: making a sourdough starter. Someone says, “Scared, but inspired.” We talk about being creative, being afraid of not measur…
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CoupleCo Uncorked XIII: Ignorance, Meet Arrogance!
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Simple fact: Most businesses fail. And if you pursue your startup the way we pursued our first business, it’s no surprise. So today’s message or mirth is minimalist and pithy: Don’t suffer the blind ignorance of uninformed arrogance. Learn what you think you know. Do the due diligence. And understand what the market expects. Are you suffering from …
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