How to create an impact, what to do when life punches you in the face, and evidence-based science and psychology tactics applied to business, sales and life. Straight-up raw. No BS. Tom Panos is considered the #1 sales coach in the real estate industry in Australasia. He has been training and coaching agents for the last 30 years and curating the best growth strategies from the top 1% of agents in his #AttractionAgent Interviews over the last decade.Tom Panos is the founder of the Real Estat ...
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Before you think you have a listings shortage... Watch this!
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I’ve had multiple agents say to me lately that they want to leave real estate. They're not getting the listings, they're not making the sales, and it's becoming all too hard. If this is you, listen to me carefully… Before you decide to throw in the towel, let’s sit back and let's have a serious chat. Because a listings shortage is NOT your real pro…
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Why is todays Interest Rate Rise a HISTORICAL moment? Mark Bouris explains
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How will this impact everyday Australians with variable home loans? Please Share thisAv Tom Panos
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The Mortgage Cliff: Real Estate Market Wrap & My Best Advice to Sellers
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My Clearance Rate: 7/10 soldAv Tom Panos
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RANT: There are now signs of distressed selling
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Interest rates have had their impact. And I don’t know how this is going to play out… My final Clearance Rate: 9/10 SOLDAv Tom Panos
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Real Estate Market Wrap: A surprising market that has just knocked everyone off their feet!
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We were right in the middle of absolute turmoil... Clearance rates plummeted, buyers weren't pulling the trigger, and prices were dropping. Then, all of a sudden, BANG! Prices start going up. It defies logic. How is it possible? We've had 10 rate rises in a row. On Tuesday there's a chance that there might not be a rate rise. There's no decision th…
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Real Estate Market Wrap | 100% SOLD today!
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My clearance rate: 6/6Av Tom Panos
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Real Estate Market Wrap | Prices are still going up & Record sale in Newtown
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My final Clearance Rate: 5/8 SOLD *Apologies for not sounding like my usual self. Still recovering from deviated septum surgery.Av Tom Panos
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Market Wrap 📰 The market in Sydney is definitely going up
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The market is showing strong signs of recovery. The rest of Australia is expected to follow in 6 months. Some of my properties have sold for hundreds of thousands over reserve. My clearance rate: 6/8 SOLDAv Tom Panos
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Real Estate Market Wrap: 💯 Clearance Rate
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The market shifted in November 2022. It's bottomed, and it's moving up - especially in Sydney. Here is my advice for buyers and sellers in this market.Av Tom Panos
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Real Estate Market Wrap: You get married to the home, but you only date interest rates
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How to have your properties sold in this market. And yes, I’m still confident we’ve surpassed the bottom of the real estate market. Prices are better now than they were last year. My Clearance Rate today: 7/11 SOLDAv Tom Panos
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Weekly Market Wrap: Why have property prices not dropped further?
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100 Clearance Rate today! 7 out of 7. My best result since May 2022. My rant about the RBA The confusing part about borrowing capacity dropping by 25% Why have prices not dropped further? How was it in your market?Av Tom Panos
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10 Laws for Selling in a Time of Crisis 😵💫
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Interest rates are high, buyer energy has changed, and vendors aren’t getting record prices. You need the right mindset to survive this market. Inspired by Joe Polish & Dan Sullivan, here are the 10 Laws for Crazy Times: 00:34 – Law #1: Forget about yourself, focus on others 00:47 – Law #2: Forget about your product, focus on your relationships 01:…
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You've survived one of the most turbulent markets! What’s next?
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If you’re a Real Estate Agent listening to this, Congratulations! You have survived one of the most challenging markets. What’s next…? Will there be distressed selling in 2023? Plus, what are the essential KPIs you need for your 2023 Business Plan? I will guide you and be your coach in the Real Estate Gym…
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Real Estate Market Wrap: Short supply of stock & very few signs of distressed selling
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We still have a short supply of stock and there are very few signs of distressed selling. What does this mean..? And, the biggest mistake I see vendors make every week - they're giving buyers negotiation power. How? My Clearance Rate today: 6/11 SOLDAv Tom Panos
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Will the Real Estate Market get better? Real Estate Market Wrap
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My Advice for Vendors: You can’t keep a property on layby whilst you wait for yours to go up. It’s called ‘The changeover figure’. My Advice for Agents: Have your pre-auction buyer meeting and your pre-auction vendors meetings. What happens on auction day should not be a shock to your clients. My Clearance Rate today: 4/10 SOLD…
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The Risks involved with Chasing Expired Listings 😬 Who gets the commission?
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Chasing other agents' expired listings is often the best way to get a listing sold quickly. But, to get your commission, you need to know how to protect your position as the outgoing or the incoming agent: 01:41 – What are the risks involved with chasing expired listings? Will you get your commission? 04:10 – Is it wise for an agent (working on an …
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If you haven't sold by late November...
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Real Estate Market Wrap: My best advice for vendors; 'Don't go to the 'casino'. Why December is a great opportunity if you're a buyer. Will the real estate market get worse next year? My Clearance Rate today: 5/10 (50%)Av Tom Panos
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24hrs after The Block 2022 Grand Finale with the winners Omar & Oz
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House 5 sold for $1,568,999.66 over reserve and broke every record on The Block history! The winners Omar & Oz are here with their great agent Aaron Hill - Ray White SunburyAv Tom Panos
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3 things Smart Agents start doing on 1 November 🤓
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01:22 - #1. How to convince vendors to 'List Now and Sell Now' 02:11 - #2. How have stock signed and ready to sell in Jan 2023 - 'List Now and Launch Later' 03:24 - #3. Make your end-of-year summary calls 📲 04:11 - The one thing you MUST NOT DO ⛔ 05:52 - Gift your clients with this memorable Christmas gift idea🎄 Agents tell me the 'Letter to Santa …
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My first sales lesson was from a doctor 👨⚕️👩⚕️
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Av Tom Panos
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How do you know when it's time to end a vendor relationship? 💔
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It's not WHAT vendors want - it's WHY they're selling that really matters. And my advice for agents who are doing it tough in this changing marketAv Tom Panos
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Real Estate Market Wrap 😎 There is a definite increase in buyer confidence
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The Script & Dialogue I used today to get a vendor to accept an offer that was $50k short of the hope-to-get price. Plus, Ray White head office share with me their stats and insights on buyer sentiment. My clearance rate: 4 (possibly 5) out of 10 SOLD 🔥 What was it like in your market? Comment below...…
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Real Estate Market Wrap: Why there is no distressed selling 🤔
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What’s different about this market downturn? When there is a long-term drop in real estate, you normally see it aligned with unemployment. But that’s not the case in this market where there is a skills shortage. This is why there are almost no signs of distressed selling. The uncertainty is over. Right now, buyers and sellers are transacting. My Cl…
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The biggest problem buyers have is NOT prices 💰 The banks aren't lending them as much money
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I said this 6 months ago, and now it’s official 🗞️ The rate of increase in interest rates is overtaking the rate of decline in property prices. In this current real estate market, buyers have roughly a 25% decrease in borrowing capacity (all other things being equal). The biggest problem buyers have right now is not the price of the property - it’s…
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The Real Estate boom is over! But so is the fear of overpaying 🤑
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Market wrap: If you’re looking to buy at the bottom of the market - your time is running out... 🏃 My clearance rate today: 7/9 SOLDAv Tom Panos
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The Super-Team Business Model to have a Long-term Career in Real Estate 🦸
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01:47 - Roles and responsibilities of team members (agent, admin, associate) 04:34 - When should you hire additional team members? 08:20 - Agents tell me this happens when they put on an assistant… 09:44 - 5 things to cover in every team morning meeting 11:30 - My predictions in the real estate market for the rest of 2022, as confirmed by the Austr…
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Why the RBA will be conservative with interest rate rises leading up to Christmas 🎄
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Real Estate Market Wrap | My clearance rate today is: 5/7 sold Why I think the RBA will be conservative with interest rate rises leading up to Christmas. And what happens to people who try to pick the bottom of the market 🤦♂️ (I’m the worst of them)Av Tom Panos
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Big news! 📰 "New brutal twist for first-home buyers struggling with interest rate rises"
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Every day, buyers are being re-rated which means they may have less purchasing power. This is the message you need to send to your current and future vendors to get your existing stock sold and to fast-track sellers onto the market. And for the record, I've been harping on about this for the last 3 months 😛 Click here to access the News article To …
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The 6 questions you need to ask every buyer 🤝 How to create sales in a changing market
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You may struggle to make your ideal number of sales unless you have a solid grasp on buyer management. From my coaching sessions with some of the top agents across Australia, I've identified the key steps for servicing buyers, and extracting offers from buyers in a changing market: Buyer management checklist: What the best agents are doing to creat…
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The RBA has got this wrong 😡 Real Estate Market Wrap
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Where I think the Reserve Bank of Australia has performed poorly. And the Winner of the Vendor Management of the Year Award goes to... 🏆 My Clearance Rate: 8/12 SOLDAv Tom Panos
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How to sell when you have neighbours from hell 😈
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What do you do when the neighbours try to sabotage the sale of the property? As an agent, it is your responsibility to mitigate potential legal risks starting from day one of the campaign. Jared Zak, Principal Solicitor and Founder of Dott & Crossitt reveals: How agents and vendors can resolve neighbour disputes without the intervention of a solici…
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Real Estate Market Wrap 😰 Buyers are anxious about the interest rate rise
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It’s clear - buyers are anxious about the upcoming interest rate rise. My clearance rate today is 3/6 sold. This is the lowest number of auctions I have conducted on an opening Spring day in recent memory. Here is the most important thing you need to do if you’re an auction agent wanting to get stock sold……
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Market wrap: My predictions for the Real Estate Market in Spring ❄️
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I don't think we will have frenzied selling in Spring... but let's see! My clearance rate: 4/11 SOLDAv Tom Panos
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I’m calling it 📢 We are VERY close to the bottom of the Real Estate Market
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Here is my real estate forecast: We are heading towards the end of this real estate market correction. These are the 4 factors that will influence and dictate how close we are to the bottom of this real estate market cycle. Bookmark this to see how accurate my predictions turn out to be. My Clearance Rate: 8/9 SOLD…
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How to write $1m GCI & be a Property Developer 🤑 Ryan Houston
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Inspiring story! Around 5 years ago Ryan Houston was a plumber. Today, this Real Estate Gym member is writing $1m in GCI and building incredible personal wealth as a property developer. If you've ever considered how you can balance real estate sales with property development, Ryan reveals all: 05:45 – Project marketing vs traditional real estate 09…
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From Chef to $3m Agent 👨🍳 Amit Nayak reveals his Systems, Processes & Habits
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Incredible success story! When Amit Nayak arrived in Australia, he worked as a kitchenhand. Today, he is the Partner & Sales Agent at McGrath Parramatta. Amit has sold 200+ properties in the last financial year, writing $3m in GCI. The average sales price in his market is $780K. In this interview, Amit reveals: His systems, processes and habits Why…
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9 Reasons Agents Struggle in a Changing Market 🤫
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00:17 - #1. They're interested, but not committed 03:49 - #2. They lack worth ethic 07:08 - #3. They personalise things 09:41 - #4. They run their life and business based on their feelings 11:49 - #5. They have an external locus of control 14:10 - #6. They lack self-belief 15:28 - #7. They hang out with other loser agents 17:34 - #8. They don’t fac…
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When agents play dirty, here’s how you can end it 👊
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As the market gets tougher, agents are starting to play dirtier. They're attacking their competitors and spreading lies. In fact, I’ve had several agents contact me lately, who have become quite distressed after their competitors have been slagging them off in the marketplace. This is the advice I gave on how to handle the haters… 00:29 – The psych…
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Let go of this addiction to rescue them. You cannot control the market. There are 2 prices you need to give your vendors... Plus, what I predict will happen to the #realestatemarket in September. My clearance rate: 5/10 SOLD (50%)Av Tom Panos
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13 Brilliant Scripts & Dialogues in a Changing Market
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Scripts & Dialogues are the truth told efficiently. Here are 13 of the most brilliant, tried and tested one-liners to use in a changing market: How to negotiate your commission and get the listing signed in one go How to reframe a negative outcome into a valuable learning experience with your vendors How to present your vendor with an offer that is…
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5 ways to Guarantee You DESTROY Your Real Estate Career 😈
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Here are the best ways to ensure you half your income as a real estate agent by the end of this year: 00:28: The AREC 2022 Speaker line-up. Event manager Nichola Byrne answers your ‘Byrne-ing Questions’ 18:06 – #1. Give your vendors a price at the listing presentation and get locked in. 20:09 – #2. Be close-minded. Under no circumstances should you…
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💯 Clearance Rate. Who would have guessed?
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I insist all the agents I coach and my Real Estate Gym members to start doing at least 2 vendor reports a week and this...Av Tom Panos
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Interest Rates, Federal Election & How to Fast-track Sellers 🔥 Matt Lahood
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We’re about to have our first interest rate rise in 12 years. This is unprecedented for most agents. Matt Lahood (CEO at The Agency) who has over 3 decades of real estate experience and survived a market where interest rates were at 18%, reveals how you can use this to your advantage. 03:22 – Conversations you need to have right now around Interest…
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The biggest problem we have in this Real Estate Market right now 🤨
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The biggest problem we have right now is that vendors are explicitly saying, “We don’t have to sell today…” Why auction is becoming the benchmark to sell properties after After the Federal Election, there will be a Listings Blitz, and What the smart agents are doing right now My clearance rate: 4/11 What was it like in your market?…
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How to get off the Desperate Sales Rollercoaster 🎢
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The party is over. Agents will be making significantly less money unless they grow their market share. It's time to get good, or get out! To balance vendor management with prospecting, here are the essential skills you need: 02:40 – Learn how to List-Adjust-Sell 03:29 – What is a ‘Low Absorption Market’? 05:02 – How agents can get ahead in a ‘Low A…
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Interest rates are rising 📈 What does this mean if you're buying or selling, or an agent?
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We haven’t had an interest rate increase in Australia since 2010. Here are my predictions: There will be a price correction Some homeowners will need to sell If you’re selling, could be risky to wait too long before you buy My predictions for real estate agents: Agents will be leaving the industry Agents will be making less money compared to last y…
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Million Dollar Agent in a Mazda 🚗 Taylor Bredin, Josh Tesolin Group
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I'll never forget it. Taylor Bredin once said to me he mostly wants to be known as ‘The Real Estate Agent Who’s Not A D*ckhead’ 😂 In the last 12 months, this Real Estate Gym member, made over 100 sales and wrote around $1.7m in GCI whilst driving a Mazda cx-5. This 30-year-old family man is humble, ambitious and the one to watch! 05:07 – How to sel…
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You heard it here first! Book your tickets: https://arecconference.com.au/ P.S. Real Estate Gym members get the best rates out there: https://www.realestategym.com.au/Av Tom Panos
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The Formula to write $1m in GCI from Expired Listings 🤑 Hanan Cawley
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This 25-year-old is on track to 2x his GCI and write $3m this calendar year using the Fanatical Prospecting Model in the Real Estate Gym. Hanan Cawley - Harcourts Coastal is in his 5th year of real estate and in this interview, he reveals the formula he used to write $1m in GCI from Expired Listings as a new agent in a new area. 06:49 – Choosing th…
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How to have your clients fall madly in love with you 🥰
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When there is trust in the relationship, the terms become negotiable. I reveal ways that you can create memorable moments of connection in real estate. I got COVID twice within 3 weeks Your key marketing strategy for 2022 is to get more reviews! Use a platform such as Podium You would NEVER say this on a date, so why say this at a Listing Presentat…
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