Bästa Perficient, Inc podcaster (2024)

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What If MarTech Isn’t Just for Marketers? An Interview With HubSpot’s Scott Brinker 28:56

1M ago28:56

28:56

Send us a text In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisitio…

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What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt's Ron Gaines 20:16

2M ago20:16

20:16

Send us a text | In this episode, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins the show to discuss the evolving landscape of equipment rentals and the critical role digital transformation plays in it. Ron shares insights into how Sunbelt Rentals is adapting to meet changing customer expectations, the im…

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What if You Had 10 Seconds to Figure Out Your Customer Journey? An Interview with AMA's Todd Unger 28:15

2M ago28:15

28:15

Send us a text In this episode of the What If, So What podcast, Jim Hertzfeld speaks with Todd Unger, Chief Experience Officer of the American Medical Association and author of "The 10-Second Customer Journey." The conversation uncovered valuable insights on customer experience (CX) and its impact on business growth. Unger emphasized the importance…

1
What if Your Mobile Provider Could Predict When Your Car Would Break Down? An Interview With Kevin Colletti 22:01

3M ago22:01

22:01

Send us a text In this episode, Jim Hertzfeld explores the convergence of the communications, media, and technology (CMT) industries with guest Kevin Colletti from Perficient. Jim and Kevin discuss how digital transformation is reshaping these industries, from bundled consumer services to the impact of 5G and IoT on businesses. Kevin offers practic…

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What if Your Assembly Line Was Replaced by Lines of Code? An interview with Kevin Espinosa 25:19

4M ago25:19

25:19

Send us a text In this episode of “What If? So What?,” Jim chats with digital strategist Kevin Espinosa about the evolving landscape of manufacturing. Drawing from his diverse career experience, Kevin discusses major challenges facing the industry today, including supply chain issues, inflation, and labor shortages, while highlighting the transform…

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What if Semiconductors Were Gone For Just One Day? An Interview With Carolyn Henry of Intel 25:39

4M ago25:39

25:39

Send us a text In this compelling episode, host Jim Hertzfeld welcomes Carolyn Henry, vice president and general manager of Americas regional marketing at Intel. Together, they explore the pivotal role of semiconductors in the digital age and their fundamental impact on various industries and everyday life. Carolyn provides an in-depth look at Inte…

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What if You Didn’t Need People To Make Your Technology Work? An Interview With Bradie Speller 24:21

5M ago24:21

24:21

Send us a text In this episode of "What If? So What?" Jim Hertzfeld sits down with Bradie Speller, a seasoned expert in the intersection of technology and organizational behavior, to dive deep into the concept of socio-technical systems. Bradie, who has a rich tech history going back to the early days of personal computing, discusses the evolution …

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What If Intuition Built Your Website? An Interview With Neelima Sharma of Lowe's 28:18

5M ago28:18

28:18

Send us a text In this episode of "What If? So What?" Jim talks with Neelima Sharma, the Senior Vice President of Ecommerce, Digital, and Technology at Lowe’s. They discuss the challenges and successes of transforming the retail industry through digital innovation. Neelima highlights the importance of teamwork, trust, and a customer-centric approac…

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What If Your Twin Was Living In Your Computer? An Interview With Claus Torp Jensen 17:25

6M ago17:25

17:25

Send us a text In this episode, Jim welcomes Claus Torp Jensen, a seasoned expert in digital transformation and innovation, to discuss the fascinating realms of ambient computing and digital twins. Claus shares his insights on how these technologies are transforming industries, the importance of a proper mindset for innovation, and the critical rol…

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The Rundown: 5 Technologies You Didn't Know You Needed 28:44

6M ago28:44

28:44

Send us a text In this episode, Jim Hertzfeld sits down with Mike Kosiek, technology product director at a Fortune 100 retailer, to explore the technological innovations shaping 2024 and beyond. The two delve into a discussion that spans practical applications of emerging tech to speculative technologies that could redefine industries. Discussion H…

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What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health 10:29

7M ago10:29

10:29

Send us a text In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. With a legacy in retail, James brings a unique perspective to the transformation of patient care through digital innovation. Dive into a discussion about the fusion of healthcare and retail strategi…

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What if Your Commute Could Change the World? An Interview With Keith Tomatore, Automotive Industry Leader 26:25

7M ago26:25

26:25

Send us a text In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry. Keith shares his unique journey from his start at Swiss Army Brands to spearheadin…

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What if You Ran Your Innovation Lab Like a Casino? An Interview With Eisaiah Engel, Author of "Innovation Casino" 19:22

8M ago19:22

19:22

Send us a text In the latest episode of "What If, So What?" host Jim Hertzfeld invites Eisaiah Engel, author of "Innovation Casino," to dive deep into the essence of innovation in today's business landscape. Engel shares his unique perspective on tackling innovation challenges across the spectrum as he and Jim explore the critical role of innovatio…

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What if Digital Could Outsmart Climate Change? An Interview with Kristine Swan, Bayer Crop Science. 15:50

8M ago15:50

15:50

Send us a text In this episode, Jim talks with Kristine Swan, VP, Global Head of Digital Transformation & IT at Bayer Crop Science, to dive into the revolutionary role of digital innovation in agriculture. They unpack the challenges of modern farming, from climate change to food security, and explore cutting-edge solutions like carbon sequestration…

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What if AI Was Your Most Strategic Hire? An Interview With May Habib CEO of Writer 15:31

9M ago15:31

15:31

Send us a text In our latest episode, we're joined by May Habib, CEO of Writer, for an enlightening conversation on how Generative AI is revolutionizing digital strategies. We dive into the significance of AI guardrails, navigate the journey towards AI literacy, and present practical strategies for integrating AI into your business operations. Tune…

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What If Your Data Could Speak? The AI Revolution in BI. An interview with Nico Frantzen. 15:15

9M ago15:15

15:15

Send us a text In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come together to create generative BI, which revolutionizes decision-making and data analysis and ena…

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What if Web Search Results Came From Soul Searching Results? An Interview With Justin Racine 22:35

1+ y ago22:35

22:35

Send us a text In this episode, Jim and Kim talk with Justin Racine, director, and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. Learn how you can leverage the technology you already have to make customers feel more connected to your brand. Connect wit…

1
What If College Was Just a Pit Stop? An Interview With Luca Ranzani 19:12

1+ y ago19:12

19:12

Send us a text In this episode, Jim talks with Luca Ranzani, team captain of MRacing at the University of Michigan, about taking what he has learned in the classroom and building upon it in the real world. Listen to this week’s episode to learn more about how Luca applies his education and real-life experience to build racecars and lead his team, a…

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What If the Patient Experience Started Way Before Your Doctor's Visit? An interview with Tara Becker. 15:49

1+ y ago15:49

15:49

Send us a text In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this we…

1
What If Design is the Difference Between a Product Life and Death? An Interview with Keith Wolf. 21:42

1+ y ago21:42

21:42

Send us a text In this week’s episode, Jim and guest host Erica talk with Keith Wolf, director of digital strategy at Perficient, about how design relates to achieving specific digital strategy goals. How should a company bring fresh design into its organization? Can strategic design determine if a product succeeds or fails? Tune in to learn more a…

1
What If Jim and Kim Answered Your Burning Questions? 18:25

1+ y ago18:25

18:25

Send us a text In this episode, Jim and Kim discuss questions submitted by listeners. How do companies stay on top of digital trends? Tune in to this week’s episode to find out the answers to your burning questions! Connect with our hosts Jim Hertzfeld, principal and chief strategist at Perficient, and Kim Williams-Czopek, Perficient’s GM of global…

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What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins 18:32

1+ y ago18:32

18:32

Send us a text In this episode, Jim and Kim talk with Justin Huckins, director of strategy and innovation at Perficient, about how brands can maintain customer loyalty. Are there new ways to celebrate your customers that you haven’t thought of before? Tune into this week’s episode to learn more about aligning your company’s business with customer v…

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What If Generative AI Becomes Better Than Humans At Content Marketing? An Interview with Eve Sangenito 15:23

1+ y ago15:23

15:23

Send us a text Listen up, content marketers! Are robots about to take your job? Don't panic just yet. In this episode, Jim and Kim talk with Eve Sangenito, Principal, Digital Marketing & Customer Experience, at Perficient, about generative AI and its potential impact on content marketing. From photorealistic image generation to 24/7 content creatio…

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What If Data Was a Product You Could Sell? An Interview with Eric Walk, Director of Digital Strategy at Perficient 15:01

1+ y ago15:01

15:01

Send us a text In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work. Can this product-oriented approach help organizations control and trust their data for more-efficient decisi…

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What if AI was the new knowledge worker in town? An interview with Brian Flanagan, Digital Experience Strategist at Perficient 15:56

1+ y ago15:56

15:56

Send us a text In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce or just the beginning of a new era in productivity? Get ready to ponder the humanness of it all i…

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What If Data and Intuition Could Hold Hands? An Interview with Will Stacy, Chief Marketing & Digital Officer at GM Financial 41:59

2y ago41:59

41:59

Send us a text In this episode of Perficient’s What If? So What? Podcast, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. Connect with Will Stacy, Chie…

1
What If Robots Really Did Run Your Business? 30:26

2y ago30:26

30:26

Send us a text In this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind. Katie King is a published author, speaker, trainer, and consultant on artificial intelligence, digital, STEM, leadership, and b…

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What If Your Customers Were Actually Your Fans? An Interview with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United 40:52

2+ y ago40:52

40:52

Send us a text In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports. Connect with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta Uni…

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What If You Didn’t Need to Be (or Even Beat) Amazon? An Interview with Novella Green, director of digital and customer experience for the American Nurses Association 33:40

2+ y ago33:40

33:40

Send us a text In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital business; and how to sustain energy for d…

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What if Everyone Could Be a Front-line Worker? An Interview with Ron Thurston host of “Retail in America” & Spotify’s John Gregory 43:46

2+ y ago43:46

43:46

Send us a text In this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped for deeper and more meaningful organizatio…

1
What If You Don’t Know Your Customers Like You Think You Do? An Interview with Andy McMillian and Janelle Estes from User Testing 46:35

2+ y ago46:35

46:35

Send us a text In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity. Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of t…

1
What If Digital Business Is Business As Usual? 33:00

2+ y ago33:00

33:00

Send us a text In this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation initiatives didn’t pan out as intended; what do we know now that we didn’t then, and what are some persisting and emerging challenges in transitioning from ‘transformation’ to ‘evolution' a…

1
What If Great Golf and Great Tequila Had One Thing in Common? An Interview with PGA's Abraham Ancer 17:35

2+ y ago17:35

17:35

Send us a text In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul, which he…

1
What If You’re Thinking About Innovation All Wrong? 21:15

2+ y ago21:15

21:15

Send us a text In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental. You’ll hear clips from: Entrepreneur and star of TV’s “Shark Tank,” Mark Cub…

1
What If You Could Measure Everything That Matters? An Interview With Google's Neil Hoyne 36:28

2+ y ago36:28

36:28

Send us a text In this episode, Jim talks with Neil Hoyne, Google's Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. Connect with Neil Hoyne, C…

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What If You Could Make Employee Experience Part of Your Customer Experience? An Interview With Microsoft's Chris Echelmeier 37:13

3y ago37:13

37:13

Send us a text In this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders t…

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What If the Key to Digital Success Is Getting Back to Basics? An Interview With Alan Hart 35:51

3y ago35:51

35:51

Send us a text In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he…

1
What If Mark Cuban Joined Our Podcast? 30:25

3y ago30:25

30:25

Send us a text In our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”, Mark Cuban! Mark and our hosts, Jim and Kim, discuss his most memorable Shark Tank technology products, how to remain relevant to customers across generations, and why he’s excited to be working…

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What If You Could Know Your Customers Like You Know Your Family? An Interview With Pegasystems Matt Nolan 38:59

3y ago38:59

38:59

Send us a text In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it means today. Connect with Matthew Nolan Senior Director of Product Marketing, Decision Sciences at Pegasystems Connect with our hosts Jim He…

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What If Everything You Need to Market a Product Came from Customers? An Interview With Optimizely's Mike Bernard 53:25

3y ago53:25

53:25

Send us a text In this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful. Connect with Mike Bernard, Vice President of Product and Customer Marketing at Optimizely Connect with our hosts J…

1
What If Innovation Was Easy? 30:49

3y ago30:49

30:49

Send us a text In this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Dig…

1
What If Strategy Is Really in the Execution? 27:56

3y ago27:56

27:56

Send us a text In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is what it takes to execute in today’s digital landscape. Season 2 episodes referenced: · What if You Could Speak Marketing and IT? An Interview with Robert Nelms. · What if You Never Had to G…

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What If You Could Reinvent Retail... Again? An Interview With Spotify's John Gregory 44:06

3y ago44:06

44:06

Send us a text In this episode, Kim talks with John Gregory, Global Head of Industry - Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption. Connect with John Gregory, Global Head of Industry - Retail at Spotify. Connect with our hosts Jim Hertzfeld, Principal and Ch…

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What If You Could Meet Your (Clothes) Maker? An Interview With Logility's Shawn Reynolds 33:03

3y ago33:03

33:03

Send us a text In this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency. Read Shawn’s recent content on the steps companies …

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What if Your Personal and Professional Brand Could Be the Same? An Interview with National Geographic's Kelsey Flora 30:09

3y ago30:09

30:09

Send us a text In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Connect with Kelsey Flora, former Director of Marketing and Engagement …

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What if You Never Had to Go to Your Doctor's Office Again? An Interview With Adobe's Tom Swanson 30:23

3y ago30:23

30:23

Send us a text In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Connect with Tow Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe…

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What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Marketing Mojo's Lisa Bowman 29:20

3+ y ago29:20

29:20

Send us a text In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Connect with Lisa Bowman, CMO at Marketing Mojo. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficie…

1
What If You Could Speak Marketing and IT? An Interview With Assurant's Robert Nelms 33:13

3+ y ago33:13

33:13

Send us a text In this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership. Connect with Robert Nelms, Head of Digital at Assurant. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at…

1
What if You Could Innovate On-Demand? An Interview With The Hershey Company's Andy Hunt 33:50

3+ y ago33:50

33:50

Send us a text In this episode, Jim talks with Andy Hunt of The Hershey Company about innovation, and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value. Connect with Andy Hunt, Manager, Digital Innovation Lab at The Hershey Company Connect with our hosts Jim Hertzfeld, Principal and Chief Str…

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What if Execution Really Is Strategy? 21:37

3+ y ago21:37

21:37

Send us a text Jim and Kim are back for Season 2! In this episode they share exciting things coming up in Season 2, discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster.Av Perficient, Inc.

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Perficient, Inc podcaster

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