Welcome to Two Geeks and A Marketing Podcast We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other vid ...
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I am your host, Pascal Fintoni, and I am inviting you to join me on an exciting and intriguing voyage of discovery filled with advice, stories and film marketing ideas. The Film Marketing Academy Podcast has three main series: > Film Marketing Campaign Reviews with Pascal Fintoni and co-host Roger Edwards > Film Marketing Heroes with Pascal Fintoni and Special Guests from film production > Film Marketing Action Plan with Pascal Fintoni and digital marketing experts These three types of conve ...
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The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120
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The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:52 Content Spotlights ROGER: The Real Reason Why Mus…
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The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119
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The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:20 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:27 Content Spotlights ROGER: Stop Doing These 3 Things on …
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The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118
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The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:20:55 Content Spotlights ROGER: 10 Best Public Spe…
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The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117
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The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:56 Content Spotlights ROGER: Is this applicable …
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The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116
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The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:21 Content Spotlights ROGER: How to Structur…
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The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115
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The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:17 Content Spotlights ROGER: Confidence-building Peachaus sp…
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The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114
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The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:38 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:58 Content Spotlights ROGER: 5 Steps to Landing …
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The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113
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The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:37 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:10 Content Spotlights ROGER: Apple Vision Pro Revi…
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The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112
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The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:00 Content Spotlights ROGER: An Exhaustive List of …
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The One where we review the Best Bits Of 2023 – Christmas Special - TG111
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The One where we review the Best Bits Of 2023 – Christmas Special - TG111 00:00:00 Introduction Here are your hosts, Roger and Pascal. This week we pick our top 3 from each segment of the show from 2023 and then pick our winners. That’s over 140 marketing news items, over 35 content spotlights, more than 70 marketing tech and apps, 70+ historical e…
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The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110
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The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110 In this special episode, Roger and Pascal talk about the lessons they learned at two major events: The International Documentary Film Festival, Amsterdam The Big Marketing Meet Up Conference, Belfast We also share some thoughts o…
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The one about Silent Doritos Chips, Halloween Blog Posts, YouTube growth and Killers of the Flower Moon - TG109
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The one about Silent Doritos Chips, Halloween Blog Posts, YouTube growth and Killers of the Flower Moon - TG109 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:30 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:12 Content Spotlights ROGER: Usin…
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The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108
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The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:05:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:17:52 Content Spotlight…
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The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107
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The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:57 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:16 Content Spotlights ROGER: New level of concert/show…
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The one about The Best Of ‘In The News’ (Part 1) – January to June 2023
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Bonus Episode: The one about The Best Of ‘In The News’ Part 1 – January to June 2023 with Roger Edwards and Pascal Fintoni. #marketingnews #marketingideas #marketingtips #videomagazine 👋 Welcome to a special bonus episode, a look back at the main news and events from the world of marketing in the first half of 2023. 📰 In this omnibus edition of ‘In…
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The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106
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The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:17:03 Content Spotlights ROGER: Natalie Dormer: Game of …
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Film Marketing Review - The One About 'No Way Out'
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"Is it a crime of passion, or an act of treason?" In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards celebrate the recording of their 100th film marketing review with a classic thriller chosen by one of their guests! We look at the marketing for this 1987 edge of the seat political thriller, from the original …
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Film Marketing Review - The One About 'Oppenheimer'
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Pascal Fintoni and Roger Edwards review and react to the making and marketing of another greatly anticipated movie by Chris Nolan. We study the evolution of the posters, the trailers, the interactive website, the choice of colours and calligraphy, the IMAX key message, the many featurettes and the clever countdown PR stunt in advance of the worldwi…
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Film Marketing Review - The One About 'Casino Royale'
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"The name is Bond, James Bond." Pascal Fintoni and Roger Edwards do a deep dive into the marketing of the 2006 film that introduced Daniel Craig as James Bond to the world. We look at the approach and tactics used to promote what is essentially the reboot of one of the most famous franchises after a 4 year-gap. There were also massive changes in st…
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Film Marketing Review - The One About 'Operation Fortune: Ruse de Guerre'
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In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards have a lot of fun talking about yet another excellent ensemble movie from Guy Ritchie. We look at the troubled production and release caused by the Covid pandemic, concerns over the nationality of the villains and the financial troubles of the original distrib…
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Film Marketing Review - The One About 'The Banshees of Inisherin'
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“You’re all fecking boring!" Pascal Fintoni and Roger Edwards delve into the marketing of this absolutely charming and beguiling movie by director Martin McDonagh and starring Colin Farrell, Brendan Gleeson, Kerry Condon and many others. Part fable, part historical critic, 'The Banshees of Inisherin' became a huge hit despite its relatively low key…
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Film Marketing Review - The One About 'Knives Out'
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Pascal Fintoni and Roger Edwards take a close look at the bright and colourful marketing and social media campaigns for this genuinely different whodunnit with plenty of twists and turns, and a surprising dénouement. This is a full-on investigation into the teaser posters, multiple trailers, character posters, the Instagram #KnivesOutChallenge, a b…
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Film Marketing Review - The One About 'The Shawshank Redemption'
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In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards explore the marketing of one of the best adaptations of a Stephen King's novel. Released in 1994 (up against Pulp Fiction and Forrest Gump) and despite receiving great reviews from critics 'The Shawshank Redemption' failed to attract audiences at the theaters.…
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Film Marketing Review - The One About 'Pixels'
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"This summer, it's game on or game over!" Pascal Fintoni and Roger Edwards step back in time with this superb comedy, a joyous celebration of retro-gaming. The marketing of 'Pixels' is a lesson in market segmentation with a clear product, a clear audience and a clear objective: entertaining entire families in the summer of 2015. We also look at the…
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Film Marketing Review - The One About 'The King's Speech'
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"It takes leadership to confront a nation’s fear. It takes friendship to conquer your own." Pascal Fintoni and Roger Edwards go for a deep-dive into the making and marketing of this brilliant and surprise hit movie directed by Tom Hooper with exquisite dialogues between Colin Firth, Geoffrey Rush, Helena Bonham-Carter and Jennifer Ehle. What is the…
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Film Marketing Review - The One About 'Yesterday'
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"Everyone in the world has forgotten the Beatles. Everyone except Jack... " In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards look back at this 2019 gem of a movie directed by Danny Boyle and with mesmerising performances from Himesh Patel and Lily James in a career best. But was the marketing strategy and it…
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Film Marketing Review - The One About 'Snatch'
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Pascal Fintoni and Roger Edwards have a lot of fun revisiting Guy Ritchie’s second film, the darkly funny London gangster story with an ensemble cast of weird and wonderful characters: Boris the Blade, Doug the Head, Brick Top, and of course, Brad Pitt’s incomprehensible gypsy boxing supremo! We look back at the 2000 poster design, the press covera…
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Film Marketing Review - The One About 'Nomadland'
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"See You Down The Road." This 2021 movie directed by Chloe Zhao and starring Frances McDormand with real life travellers is an engrossing character study of the hidden nomads of America with some stunning scenery and cinematography. Pascal Fintoni and Roger Edwards follow the marketing trail comprised of teaser trailers, vlogs, featurettes and some…
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Film Marketing Review - The One About 'Three Billboards Outside Ebbing, Missouri'
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Pascal Fintoni and Roger Edwards reflect on the meaning and marketing of this masterpiece written and directed by British filmmaker Martin McDonagh and starring Frances McDormand, Woody Harrelson, Sam Rockwell, Peter Dinklage, Caleb Landry Jones and many others. This film, with its superb dialogue, characters and cinematography, is about consequenc…
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Film Marketing Review - The One About 'Bill and Ted Face The Music'
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First, we had Bill and Ted’s Excellent Adventure (1989), then Bill and Ted’s Bogus Journey (1991) and now, William "Bill" S. Preston Esq. and Ted "Theodore" Logan have to face the music! Why? Quite simply, they failed to write the one song that would unite the world. Pascal Fintoni and Roger Edwards review the marketing of the 2020 follow up to the…
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Film Marketing Review - The One About Pixar’s 'Toy Story'
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“To Infinity And Beyond!” Pascal Fintoni and Roger Edwards celebrate the 25th anniversary of Toy Story and talk about its impact in the world of animation and computer-generated feature films, in this extract from ‘Two Geeks And A Marketing Podcast’ recorded in 2020 as part of our launch season. Cartoons and animations are for kids, right? Well thi…
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Film Marketing Review - The One About Phyllida Lloyd’s 'Mamma Mia'
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In this extract from ‘Two Geeks And A Marketing Podcast’ Pascal Fintoni and Roger Edwards talk about the marketing of the 2008 box office hit and ask themselves this question: could ‘Mamma Mia! The Movie’ be the ultimate example of content repurposing? Think about it, a pop group whose songs became a juke box musical which then became a film. This …
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Film Marketing Review - The One About 'Sea Of Love'
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“In search of a killer, he finds someone who’s either the love of his life or the end of it.” Pascal Fintoni and Roger Edwards go back to 1989 with this superb police procedural film-noir with brilliant comedic moments between Al Pacino and John Goodman and erotic chemistry between Pacino and Ellen Barkin. 'Sea of Love' paved the way for the Femme …
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Film Marketing Review - The One About 'Last Night In Soho'
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“A murder in the past. A mystery in the future!” The marketing promises a 1960s nostalgia fest with bright colours and a pumping soundtrack. It is in fact a murder mystery with a touch of time-travel. In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards discuss why this fantastic and technically superb movie by …
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Film Marketing Review - The One About 'Now You See Me'
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"The first rule of magic? Always be the smartest guy in the room." Pascal Fintoni and Roger Edwards look back at this exciting 2013 heist movie with a magical twist: the bank robbers are all masters of illusion. But was the 'Now You See Me' movie accompanied by a magical marketing campaign? We review the tactics and PR stunts and see whether they m…
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Film Marketing Review - The One About 'Death On The Nile' (2022)
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"Murder was just the beginning." In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards explore the making and marketing of this lavish murder mystery with captivating performances from Kenneth Branagh and the ensemble cast. The posters and social media marketing campaign for Death on the Nile were visually stunni…
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Film Marketing Review - The One About 'The X-Files: I Want To Believe'
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"To Find The Truth, You Must Believe." This second X-Files film is a great detective style mystery but features none of the series usual UFO mythology or “monster of the week” storytelling and as a result did not get an entirely positive response from movie-goers. Plus, the marketing for the film fell well short of what was needed to promote 'The X…
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The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105
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The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:06 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:34 Content Spotlights ROGER: …
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Film Marketing Review - The One About 'The Silence Of The Lambs'
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"From The Terrifying Best Seller." This 1991 movie directed by Jonathan Demme is certainly terrifying in its own right. Starring Jodie Foster as Clarice Starling, Scott Glenn as Jack Crawford, Anthony Hopkins as Dr. Hannibal Lecter and Ted Levine as Buffalo Bill, this film has a long list of the most talked about scenes including the '...and a nice…
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Film Marketing Review - The One About 'A Few Good Men'
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“You can’t handle the truth.” Pascal Fintoni and Roger Edwards go back to the early 1990's with this masterpiece directed by Rob Reiner and written by Aaron Arkin, based on his original play. Probably one the best known courtroom drama movies, with a perfect script where each line matters, great performances from all the cast without ever over-shad…
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Film Marketing Review - The One About 'Nightcrawler'
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In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards look back at this dark satire about 24h news channels directed by Dan Gilroy and starring Jake Gyllenhaal, Rene Russo, Bill Paxton and Riz Ahmed. The approach to marketing 'Nightcrawler' is so entrepreneurial and almost matches the 'create your own luck' minds…
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Film Marketing Review - The One About 'The Game'
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"What do you get the man who has everything? Released in 1997, this psychological thrilled directed by David Fincher is so intriguing and keeps you guessing till the end. Pascal Fintoni and Roger Edwards discuss the impact of 'The Game' to late 1990's audiences, the performance of Michael Douglas and supporting cast, the city of San Francisco on sc…
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Film Marketing Review - The One About Tony Scott’s 'True Romance'
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In this extract from ‘Two Geeks And A Marketing Podcast’ Pascal Fintoni and co-host Roger Edwards relive their favourite moments from this 1993 action comedy written by Quentin Tarantino and directed by Tony Scott. They do find some time to talk about the marketing too! 'True Romance' is one of those movies praised for creating that unique ripple e…
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Film Marketing Review - The One About 'Dungeons and Dragons' (2023)
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Pascal Fintoni and Roger Edwards cannot quite believe their luck, they get to talk about role-playing games, fantasy stories and film marketing at the same time! We plunge and delve into the immersive marketing campaign of 'Dungeons and Dragons: Honour Among Thieves' the long awaited fantasy epic with an interesting challenge: there are two audienc…
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Film Marketing Review - The One About 'In Time'
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"His crime wasn't stealing time. He was giving it away." This great sci-fi thriller by Andrew Niccol and starring Justin Timberlake, Amanda Seyfried, Cillian Murphy is often over-looked, and wrongly so. Pascal Fintoni and Roger Edwards take an in-depth look at two versions of the trailer for this time twisting film and wonder whether the original t…
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Film Marketing Review - The One About 'The Rings Of Power' (Part 2)
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Pascal Fintoni and Roger Edwards continue their extensive study of the marketing campaign for the most anticipated (and expensive) TV series. In part 1, we looked at the many elements of the brilliant teaser campaign and we are now discussing how the producers and marketers kept building the anticipation, dealt with naysayers and engaged with the f…
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Film Marketing Review - The One About 'Prometheus'
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"The search for our beginning could lead to our end." This is what sci-fi movies are meant to be! We're transported into a completely different world, and we praise the work of the costume designers, sets and vehicles, creature effects, sound effects engineers and that amazing soundtrack. Pascal Fintoni and Roger Edwards also spend time reporting b…
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Film Marketing Review - The One About 'The Fifth Element'
27:55
27:55
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Gillad
27:55
In this extract from 'Two Geeks And A Marketing Podcast' we celebrate the 25th anniversary of 'The Fifth Element' directed by Luc Besson. This is a fun, family science fiction film incorporating the feel of Blade Runner and Metropolis with the offbeat humour and visuals of the Hitchhiker’s Guide to the Galaxy. Pascal Fintoni and Roger Edwards share…
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Film Marketing Review - The One About 'Passengers'
29:27
29:27
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29:27
"There is a reason they woke up." This 2016 sci-fi and psychological thriller directer by Morten Tyldum and starring Jennifer Lawrence, Chris Pratt and Michael Sheen is a spectacular looking film with incredible design and a thought provoking storyline led by two popular bankable stars. Pascal Fintoni and Roger Edwards look at the marketing and inf…
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Film Marketing Review - The One About 'The Rings Of Power' (Part 1)
25:29
25:29
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25:29
"A grand journey is defined by its travelers." Amazon bought the television rights for The Lord of the Rings for US$250 million in November 2017, making a five-season production commitment worth at least US$1 billion. This would make it the most expensive television series ever made. Pascal Fintoni and Roger Edwards study the first six months of th…
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