Discover how to develop and run a profitable online business. Learn powerful SEO Strategies such as keyword research, search engine optimization, competition analysis, finding products to sell, finding content for your blog, publishing articles, creating backlinks and tracking your online progress.
…
continue reading
Discover how to develop and run a profitable online business. Learn powerful SEO Strategies such as keyword research, search engine optimization, competition analysis, finding products to sell, finding content for your blog, publishing articles, creating backlinks and tracking your online progress.
…
continue reading
Discover how to develop and run a profitable online business. Learn powerful SEO Strategies such as keyword research, search engine optimization, competition analysis, finding products to sell, finding content for your blog, publishing articles, creating backlinks and tracking your online progress.
…
continue reading
Welcome to The WP SEO Show – THE podcast designed specifically for digital agencies looking to expand their WordPress SEO expertise. Join us as we dive deep into the world of search engine optimization and uncover the strategies, techniques, and best practices to maximize your WordPress website's visibility. Hosted by industry experts from SEOHive, each episode of "The WP SEO Show" offers invaluable insights, practical tips, and actionable advice to help you optimize your WordPress sites for ...
…
continue reading
How AI is Built dives into the different building blocks necessary to develop AI applications: how they work, how you can get started, and how you can master them. Build on the breakthroughs of others. Follow along, as Nicolay learns from the best data engineers, ML engineers, solution architects, and tech founders.
…
continue reading
Listen from horse's mouth! Tips and strategy about digital marketing, social media from Prakash. In a layman's language without usual jargons or BS.
…
continue reading
Simplify your content workflow from creation to conversion
…
continue reading
It's a simple concept. You pose a question about B2B content writing; we go in search of an expert to answer it. Along the way, you'll hear copywriting hints and tips, and commentary on the key issues in B2B content marketing. It's all brought to you by the B2B tech writers at Radix Communications.
…
continue reading
1
Numbers, categories, locations, images, text. How to embed the world? | S2 E9
46:44
46:44
Spela senare
Spela senare
Listor
Gilla
Gillad
46:44
Today’s guest is Mór Kapronczay. Mór is the Head of ML at superlinked. Superlinked is a compute framework for your information retrieval and feature engineering systems, where they turn anything into embeddings. When most people think about embeddings, they think about ada, openai. You just take your text and throw it in there. But that’s too crude…
…
continue reading
1
031 - Taking A Look At Your Client's CRO
35:31
35:31
Spela senare
Spela senare
Listor
Gilla
Gillad
35:31
Main talking points include: Conversion Rate Optimization (CRO): Importance of optimizing websites to help users take desired actions (leads, sales, etc.). CRO and SEO Link: Driving traffic through SEO is ineffective if visitors can’t convert due to website issues. Common CRO Mistakes: Broken contact forms or inquiry forms. E-commerce checkout issu…
…
continue reading
1
Building Taxonomies: Data Models to Remove Ambiguity from AI and Search | S2 E8
58:40
58:40
Spela senare
Spela senare
Listor
Gilla
Gillad
58:40
Today we have Jessica Talisman with us, who is working as an Information Architect at Adobe. She is (in my opinion) the expert on taxonomies and ontologies. That’s what you will learn today in this episode of How AI Is Built. Taxonomies, ontologies, knowledge graphs. Everyone is talking about them no-one knows how to build them. But before we look …
…
continue reading
1
From PDFs to Pixels: How ColPali is Changing Information Retrieval | S2 E7
54:57
54:57
Spela senare
Spela senare
Listor
Gilla
Gillad
54:57
ColPali makes us rethink how we approach document processing. ColPali revolutionizes visual document search by combining late interaction scoring with visual language models. This approach eliminates the need for extensive text extraction and preprocessing, handling messy real-world data more effectively than traditional methods. In this episode, J…
…
continue reading
1
Beyond Embeddings: The Power of Rerankers in Modern Search | S2 E6
42:29
42:29
Spela senare
Spela senare
Listor
Gilla
Gillad
42:29
Today, we're talking to Aamir Shakir, the founder and baker at mixedbread.ai, where he's building some of the best embedding and re-ranking models out there. We go into the world of rerankers, looking at how they can classify, deduplicate documents, prioritize LLM outputs, and delve into models like ColBERT. We discuss: The role of rerankers in ret…
…
continue reading
1
030 - The Brand SERP Guy, Jason Barnard
53:05
53:05
Spela senare
Spela senare
Listor
Gilla
Gillad
53:05
Main talking points include: In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard. In a conversation that covered a myriad of topics, the main talking points include: Importance of Managing Brand SERPs The Role of Google's Knowledge Graph Modern SEO and Entity Management The Concept of EEAT (Expe…
…
continue reading
1
Limits of Embeddings: Out-of-Domain Data, Long Context, Finetuning (and How We're Fixing It) | S2 E5
46:06
46:06
Spela senare
Spela senare
Listor
Gilla
Gillad
46:06
Text embeddings have limitations when it comes to handling long documents and out-of-domain data. Today, we are talking to Nils Reimers. He is one of the researchers who kickstarted the field of dense embeddings, developed sentence transformers, started HuggingFace’s Neural Search team and now leads the development of search foundational models at …
…
continue reading
1
RAG at Scale: The problems you will encounter and how to prevent (or fix) them | S2 E4
50:09
50:09
Spela senare
Spela senare
Listor
Gilla
Gillad
50:09
Hey! Welcome back. Today we look at how we can get our RAG system ready for scale. We discuss common problems and their solutions, when you introduce more users and more requests to your system. For this we are joined by Nirant Kasliwal, the author of fastembed. Nirant shares practical insights on metadata extraction, evaluation strategies, and eme…
…
continue reading
1
029 – Is Link Outreach Still A Relevant SEO Strategy in 2024?
32:30
32:30
Spela senare
Spela senare
Listor
Gilla
Gillad
32:30
Main talking points: In this episode, Pete and Jeff take on the sticky subject of links and their roll within an SEO Strategy and Client Agreements... Their discussion includes: Shift in the Link Outreach Landscape Why Link Outreach, Not Link Building Challenges of Link Outreach Link Outreach is Still Relevant but Contextual Citation Building Evalu…
…
continue reading
1
From Keywords to AI (to GAR): The Evolution of Search, Finding Search Signals | S2 E3
52:16
52:16
Spela senare
Spela senare
Listor
Gilla
Gillad
52:16
In this episode of How AI is Built, Nicolay Gerold interviews Doug Turnbull, a search engineer at Reddit and author on “Relevant Search”. They discuss how methods and technologies, including large language models (LLMs) and semantic search, contribute to relevant search results. Key Highlights: Defining relevance is challenging and depends heavily …
…
continue reading
1
Data-driven Search Optimization, Analysing Relevance | S2 E2
51:14
51:14
Spela senare
Spela senare
Listor
Gilla
Gillad
51:14
In this episode, we talk data-driven search optimizations with Charlie Hull. Charlie is a search expert from Open Source Connections. He has built Flax, one of the leading open source search companies in the UK, has written “Searching the Enterprise”, and is one of the main voices on data-driven search. We discuss strategies to improve search syste…
…
continue reading
1
Query Understanding: Doing The Work Before The Query Hits The Database | S2 E1
53:02
53:02
Spela senare
Spela senare
Listor
Gilla
Gillad
53:02
Welcome back to How AI Is Built. We have got a very special episode to kick off season two. Daniel Tunkelang is a search consultant currently working with Algolia. He is a leader in the field of information retrieval, recommender systems, and AI-powered search. He worked for Canva, Algolia, Cisco, Gartner, Handshake, to pick a few. His core focus i…
…
continue reading
Today we are launching the season 2 of How AI Is Built. The last few weeks, we spoke to a lot of regular listeners and past guests and collected feedback. Analyzed our episode data. And we will be applying the learnings to season 2. This season will be all about search. We are trying to make it better, more actionable, and more in-depth. The goal i…
…
continue reading
1
Unlocking Value from Unstructured Data, Real-World Applications of Generative AI | ep 17
36:28
36:28
Spela senare
Spela senare
Listor
Gilla
Gillad
36:28
In this episode of "How AI is Built," host Nicolay Gerold interviews Jonathan Yarkoni, founder of Reach Latent. Jonathan shares his expertise in extracting value from unstructured data using AI, discussing challenging projects, the impact of ChatGPT, and the future of generative AI. From weather prediction to legal tech, Jonathan provides valuable …
…
continue reading
1
028 – Figuring Out The Priorities That Move The Needle For Your Clients
54:17
54:17
Spela senare
Spela senare
Listor
Gilla
Gillad
54:17
In this episode, Pete and Jeff chat through the benefits and the process that moves an agency away from just being a "website provider" to a "trusted advisor" for your clients. They also discuss why this is sometimes out of our comfort zone and give some strategies and tips on where to start. Main Talking Points Include: Understanding Client Needs …
…
continue reading
1
Data Processing for AI, Integrating AI into Data Pipelines, Spark | ep 16
46:26
46:26
Spela senare
Spela senare
Listor
Gilla
Gillad
46:26
This episode of "How AI Is Built" is all about data processing for AI. Abhishek Choudhary and Nicolay discuss Spark and alternatives to process data so it is AI-ready. Spark is a distributed system that allows for fast data processing by utilizing memory. It uses a dataframe representation "RDD" to simplify data processing. When should you use Spar…
…
continue reading
1
Building AI Agents for the Enterprise: Realistic Use Cases, Cost Controls, Seamless UX | ep 15
35:12
35:12
Spela senare
Spela senare
Listor
Gilla
Gillad
35:12
In this episode, Nicolay talks with Rahul Parundekar, founder of AI Hero, about the current state and future of AI agents. Drawing from over a decade of experience working on agent technology at companies like Toyota, Rahul emphasizes the importance of focusing on realistic, bounded use cases rather than chasing full autonomy. They dive into the ke…
…
continue reading
1
027 - STOP Selling "SEO" - Do THIS Instead!
38:39
38:39
Spela senare
Spela senare
Listor
Gilla
Gillad
38:39
Main talking points include: In this episode, Pete and Jeff cover the following: The problem with selling SEO on its own Why broadening the scope beyond SEO is a good thing Why SEO should be part of a larger growth strategy The importance of having an initial discovery process / triage process Building recurring revenue Building long-term relations…
…
continue reading
1
Building Predictable Agents: Prompting, Compression, and Memory Strategies | ep 14
32:14
32:14
Spela senare
Spela senare
Listor
Gilla
Gillad
32:14
In this conversation, Nicolay and Richmond Alake discuss various topics related to building AI agents and using MongoDB in the AI space. They cover the use of agents and multi-agents, the challenges of controlling agent behavior, and the importance of prompt compression. When you are building agents. Build them iteratively. Start with simple LLM ca…
…
continue reading
1
Data Integration and Ingestion for AI & LLMs, Architecting Data Flows | changelog 3
14:53
14:53
Spela senare
Spela senare
Listor
Gilla
Gillad
14:53
In this episode, Kirk Marple, CEO and founder of Graphlit, shares his expertise on building efficient data integrations. Kirk breaks down his approach using relatable concepts: The "Two-Sided Funnel": This model streamlines data flow by converting various data sources into a standard format before distributing it. Universal Data Streams: Kirk expla…
…
continue reading
1
ETL for LLMs, Integrating and Normalizing Unstructured Data | ep 13
36:48
36:48
Spela senare
Spela senare
Listor
Gilla
Gillad
36:48
In our latest episode, we sit down with Derek Tu, Founder and CEO of Carbon, a cutting-edge ETL tool designed specifically for large language models (LLMs). Carbon is streamlining AI development by providing a platform for integrating unstructured data from various sources, enabling businesses to build innovative AI applications more efficiently wh…
…
continue reading
1
Serverless Data Orchestration, AI in the Data Stack, AI Pipelines | ep 12
28:06
28:06
Spela senare
Spela senare
Listor
Gilla
Gillad
28:06
In this episode, Nicolay sits down with Hugo Lu, founder and CEO of Orchestra, a modern data orchestration platform. As data pipelines and analytics workflows become increasingly complex, spanning multiple teams, tools and cloud services, the need for unified orchestration and visibility has never been greater. Orchestra is a serverless data orches…
…
continue reading
1
Mastering Vector Databases: Product & Binary Quantization, Multi-Vector Search
40:06
40:06
Spela senare
Spela senare
Listor
Gilla
Gillad
40:06
Ever wondered how AI systems handle images and videos, or how they make lightning-fast recommendations? Tune in as Nicolay chats with Zain Hassan, an expert in vector databases from Weaviate. They break down complex topics like quantization, multi-vector search, and the potential of multimodal search, making them accessible for all listeners. Zain …
…
continue reading
1
Building Robust AI and Data Systems, Data Architecture, Data Quality, Data Storage | ep 10
45:33
45:33
Spela senare
Spela senare
Listor
Gilla
Gillad
45:33
In this episode of "How AI is Built", data architect Anjan Banerjee provides an in-depth look at the world of data architecture and building complex AI and data systems. Anjan breaks down the basics using simple analogies, explaining how data architecture involves sorting, cleaning, and painting a picture with data, much like organizing Lego bricks…
…
continue reading
1
026 - Setting Expectations In Your Agency
32:58
32:58
Spela senare
Spela senare
Listor
Gilla
Gillad
32:58
Main talking points include: Setting Expectations and Discovery Process Managing Client Relationships Scaling Services Client Communication Handling Large Clients Financial Impact of Client Loss Client LifecycleAv SEOHive
…
continue reading
1
Modern Data Infrastructure for Analytics and AI, Lakehouses, Open Source Data Stack | ep 9
27:53
27:53
Spela senare
Spela senare
Listor
Gilla
Gillad
27:53
Jorrit Sandbrink, a data engineer specializing on open table formats, discusses the advantages of decoupling storage and compute, the importance of choosing the right table format, and strategies for optimizing your data pipelines. This episode is full of practical advice for anyone looking to build a high-performance data analytics platform. Lake …
…
continue reading
1
Knowledge Graphs for Better RAG, Virtual Entities, Hybrid Data Models | ep 8
36:40
36:40
Spela senare
Spela senare
Listor
Gilla
Gillad
36:40
Kirk Marple, CEO and founder of Graphlit, discusses the evolution of his company from a data cataloging tool to an platform designed for ETL (Extract, Transform, Load) and knowledge retrieval for Large Language Models (LLMs). Graphlit empowers users to build custom applications on top of its API that go beyond naive RAG. Key Points: Knowledge Graph…
…
continue reading
1
Navigating the Modern Data Stack, Choosing the Right OSS Tools, From Problem to Requirements to Architecture | ep 7
38:12
38:12
Spela senare
Spela senare
Listor
Gilla
Gillad
38:12
From Problem to Requirements to Architecture. In this episode, Nicolay Gerold and Jon Erich Kemi Warghed discuss the landscape of data engineering, sharing insights on selecting the right tools, implementing effective data governance, and leveraging powerful concepts like software-defined assets. They discuss the challenges of keeping up with the e…
…
continue reading
1
Data Orchestration Tools: Choosing the right one for your needs | ep 6
32:37
32:37
Spela senare
Spela senare
Listor
Gilla
Gillad
32:37
In this episode, Nicolay Gerold interviews John Wessel, the founder of Agreeable Data, about data orchestration. They discuss the evolution of data orchestration tools, the popularity of Apache Airflow, the crowded market of orchestration tools, and the key problem that orchestrators solve. They also explore the components of a data orchestrator, t…
…
continue reading
1
Building Reliable LLM Applications, Production-Ready RAG, Data-Driven Evals | ep 5
29:40
29:40
Spela senare
Spela senare
Listor
Gilla
Gillad
29:40
In this episode of "How AI is Built", we learn how to build and evaluate real-world language model applications with Shahul and Jithin, creators of Ragas. Ragas is a powerful open-source library that helps developers test, evaluate, and fine-tune Retrieval Augmented Generation (RAG) applications, streamlining their path to production readiness. Mai…
…
continue reading
1
Lance v2: Rethinking Columnar Storage for Faster Lookups, Nulls, and Flexible Encodings | changelog 2
21:33
21:33
Spela senare
Spela senare
Listor
Gilla
Gillad
21:33
In this episode of Changelog, Weston Pace dives into the latest updates to LanceDB, an open-source vector database and file format. Lance's new V2 file format redefines the traditional notion of columnar storage, allowing for more efficient handling of large multimodal datasets like images and embeddings. Weston discusses the goals driving LanceDB'…
…
continue reading
1
Unlocking AI with Supabase: Postgres Configuration, Real-Time Processing, and Extensions | ep 4
31:57
31:57
Spela senare
Spela senare
Listor
Gilla
Gillad
31:57
Had a fantastic conversation with Christopher Williams, Solutions Architect at Supabase, about setting up Postgres the right way for AI. We dug deep into Supabase, exploring: Core components and how they power real-time AI solutions Optimizing Postgres for AI workloads The magic of PG Vector and other key extensions Supabase’s future and exciting n…
…
continue reading
1
AI Inside Your Database, Real-Time AI, Declarative ML/AI | ep 3
36:04
36:04
Spela senare
Spela senare
Listor
Gilla
Gillad
36:04
If you've ever wanted a simpler way to integrate AI directly into your database, SuperDuperDB might be the answer. SuperDuperDB lets you easily apply AI processes to your data while keeping everything up-to-date with real-time calculations. It works with various databases and aims to make AI development less of a headache. In this podcast, we explo…
…
continue reading
1
025 - Structuring Recurring Services
30:57
30:57
Spela senare
Spela senare
Listor
Gilla
Gillad
30:57
Main talking points In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include: Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability. The risks of not having a structured offer and …
…
continue reading
1
Supabase acquires OrioleDB, A New Database Engine for PostgreSQL | changelog 1
13:37
13:37
Spela senare
Spela senare
Listor
Gilla
Gillad
13:37
Supabase just acquired OrioleDB, a storage engine for PostgreSQL. Oriole gets creative with MVCC! It uses an UNDO log rather than keeping multiple versions of an entire data row (tuple). This means when you update data, Oriole tracks the changes needed to "undo" the update if necessary. Think of this like the "undo" function in a text editor. Inste…
…
continue reading
1
AI Powered Data Transformation, Combining gen & trad AI, Semantic Validation | ep 2
37:09
37:09
Spela senare
Spela senare
Listor
Gilla
Gillad
37:09
Today’s guest is Antonio Bustamante, a serial entrepreneur who previously built Kite and Silo and is now working to fix bad data. He is building bem, the data tool to transform any data into the schema your AI and software needs. bem.ai is a data tool that focuses on transforming any data into the schema needed for AI and software. It acts as a sys…
…
continue reading
1
Multimodal AI, Storing 1 Billion Vectors, Building Data Infrastructure | ep 1
34:04
34:04
Spela senare
Spela senare
Listor
Gilla
Gillad
34:04
Imagine a world where data bottlenecks, slow data loaders, or memory issues on the VM don't hold back machine learning. Machine learning and AI success depends on the speed you can iterate. LanceDB is here to to enable fast experiments on top of terabytes of unstructured data. It is the database for AI. Dive with us into how LanceDB was built, what…
…
continue reading
1
024 - Selecting the right keywords
29:28
29:28
Spela senare
Spela senare
Listor
Gilla
Gillad
29:28
In this episode, we explore the various aspects of choosing the right keywords for SEO and the implications they have for a content strategy and, ultimately, the target business. The main talking points include: The importance of keywords in SEO Choosing the Right Keywords Keyword Research and Strategy Understanding Traffic and Relevance Balancing …
…
continue reading
1
023 – Google's Latest Update: Tackling SPAM!
30:40
30:40
Spela senare
Spela senare
Listor
Gilla
Gillad
30:40
Main talking points: In this episode, Pete and Jeff discuss Google's March 2024 algorithm update. This update focuses on Google's efforts to combat spam, particularly by addressing low-quality, unoriginal, and AI-generated content. This update isn't just about algorithm changes, however, but also introduces new spam policies, specifically targeting…
…
continue reading
1
022 - SEO Is A Game of Displacement
32:20
32:20
Spela senare
Spela senare
Listor
Gilla
Gillad
32:20
Main talking points include: In this episode, Pete and Jeff take a step back and look at how agencies should approach SEO for each client, and demonstrate that there is no "one-size-fits-all" approach – it all needs to be contextual to the competition. The conversation revolves around how SEO is a game of displacement, so as a web professional, it …
…
continue reading
1
021 – The importance of a solid brief with Matt Lasky
46:35
46:35
Spela senare
Spela senare
Listor
Gilla
Gillad
46:35
This show sees our first ever guest to The WP SEO Show - Matt Lasky. Pete and Matt discuss the importance of a well-structured web design brief for both clients and agencies. Matt, drawing from his career experience and his book "How to Take a Web Design Brief," emphasizes how a solid brief underpins successful project outcomes, effective communica…
…
continue reading
1
020 – Our 5 minute SEO Assessment for ANY client website
20:27
20:27
Spela senare
Spela senare
Listor
Gilla
Gillad
20:27
Our 5-minute SEO Assessment of any client website! Disclaimer: This isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money has exchanged hands, this is the process I go through before the initial call to give me …
…
continue reading
1
019 – Can you guarantee SEO results?
50:20
50:20
Spela senare
Spela senare
Listor
Gilla
Gillad
50:20
Following on from a comment made by Google's John Mueller on X, formerly known as Twitter, Pete and Jeff have an honest discussion about whether you can ever guarantee SEO Results? Main talking points include: Why you can never guarantee SEO results How to talk to clients about SEO results and how to tie them into commercial metrics The risks of re…
…
continue reading
1
018 - Our Recent Experience With AI Detection Tools
41:52
41:52
Spela senare
Spela senare
Listor
Gilla
Gillad
41:52
In this episode, Pete and Jeff explore a real example of a content AI checker, and how a client interpreted the results. Needless to say, the outcome wasn’t exactly “easy” to understand, so they chat through the results, the pitfalls and how these checkers are placed in the market at the moment.Av SEOHive
…
continue reading
1
017 – Your First SEO Discussion With Clients
50:41
50:41
Spela senare
Spela senare
Listor
Gilla
Gillad
50:41
Initiating SEO discussions with clients can be hard – regardless of if this is a new client on a client you've had for years... In this episode we explore strategies for approaching SEO sales conversations, emphasizing the importance of presenting SEO as an opportunity rather than a hard sell. We discuss the importance of understanding a client's c…
…
continue reading
1
016 – The Core SEO Principles To Focus On in 2024
40:23
40:23
Spela senare
Spela senare
Listor
Gilla
Gillad
40:23
Main talking points include: Our first show of 2024 focuses on three core SEO principles expected to be significant in the year. The first is the enduring importance of content, especially in the context of AI's growing influence and the need for authentic, human-generated material. Secondly, technical SEO – emphasizing the increasing relevance, es…
…
continue reading
1
015 - Understanding & Improving Core Web Vitals
49:47
49:47
Spela senare
Spela senare
Listor
Gilla
Gillad
49:47
Overview of Core Web Vitals: We kick off this episode walking through the six Core Web Vitals – a set of metrics used by Google to evaluate the user experience of a website. These are: First Contentful Paint (FCP) Largest Contentful Paint (LCP) Time to Interactive Speed Index Cumulative Layout Shift (CLS) Total Blocking Time (TBT) Each vital is the…
…
continue reading
1
014 - Paid Discovery for SEO Projects
45:14
45:14
Spela senare
Spela senare
Listor
Gilla
Gillad
45:14
In this episode, Jeff and Pete discuss the concept of "Paid Discovery" in SEO projects. They delve into why it's crucial for agencies to charge for the discovery phase of an SEO project, how it benefits both the agency and the client, and best practices for implementing this approach. Key Points Discussed: What is Paid Discovery? Getting paid to fi…
…
continue reading
1
013 - SEO Influence of WordPress Custom Post Types, Categories and Taxonomies
54:39
54:39
Spela senare
Spela senare
Listor
Gilla
Gillad
54:39
In this episode, Pete and Jeff dive into how you can better utilize some built-in but overlooked WordPress features to improve SEO on your site. Key Takeaways on Post Types, Categories, and Archive Templates: Post Types - The Highest Level of Organization Post types are the highest level for categorizing different content across your site, like pag…
…
continue reading
1
012 - Musings About The WordPress 6.4 Update
50:10
50:10
Spela senare
Spela senare
Listor
Gilla
Gillad
50:10
In this episode, Pete and Jeff muse about the trials and tribulations of WordPress Core Updates and how the latest release – WordPress 6.4 – went, as it wasn't as smooth as others have been. They cover: What core updates are and why they're important Best practices when performing WordPress updates What to do to ensure nothing goes wrong…
…
continue reading