An exploration of podcast-based content marketing strategies and stories for organizations and entrepreneurs. Podcasting as content strategy leads to business, personal and audience growth.
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Sustainable growth for your podcast. If you are not happy with how many subscribers you have, you're not alone. This podcast is here to help you increase your listener base with top marketing strategies, tactics and mistakes to avoid. We have launched over a dozen podcast ourselves, and have helped countless solopreneurs, authors, speakers and even large corporates turn their podcasting into an effective content strategy for their business.
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Welcome to the audio companion of the Podcasting Resources Guide, the industry's most established and largest resource directory! This podcast is your ultimate online destination for all things related to podcasting. From tools, websites, tutorials, music options, gear recommendations, and so much more, we've got it covered. We delve into strategies for launch, promotion, and monetization through insightful interviews with experienced podcast entrepreneurs and cover the latest in podcasting ...
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Private Podcasts as a Strategic Tool for Internal Engagement: What You Need to Know
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In this episode, Juergen Berkessel discusses the benefits and strategies of private podcasting for internal business communications. He explains how personalized, on-demand podcasts can enhance engagement and create a more interactive workplace. Technologies such as Slack and Discord are highlighted as effective tools for making internal podcasts m…
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The Role of Lavalier Systems in Podcasting: Featuring the SureMove Mic 2
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10:45
In this episode of the Podcasting Resources Guide, we take a deep dive with guest Juergen Berkessel into the world of lavalier microphones, discussing their versatility and varied applications in podcasting. Weighing the pros and cons of different lavalier systems, Juergen offers valuable insights into choosing the right mic, whether you're shootin…
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Issue 9 of the Podcasting Strategy Insights Newsletter
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In this episode of Podcasting Resources Guide, we tackle key industry updates and strategies from Issue 9 of Podcasting Strategy Insights Newsletter, including Apple Podcasts' visibility changes, TikTok's new feature, the rise of video podcasting technology, Facebook's video player updates, Spotify's AI playlists, the advantages of audiograms, auto…
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A Photographer's Journey into the Realm of Synthetic Voice Podcasting
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In this episode of the Podcasting Resources Guide, host Polly interviews Polymash founder Juergen Berkessel about a recent article he published entitled "Is a No-Equipment Podcast Feasible with Synthetic Voice Technology?" and the personal journey behind it.. https://podcastingresourcesguide.com/synthetic-voice-podcasting/ An early adopter and inno…
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YouTube's AI Disclosure Policy: How it Impacts Podcasters and Creators
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Today's episode of the Podcasting Resources Guide unpacks the nuances of YouTube's updated policies with our guest and the founder of Polymash, Juergen Berkessel. As synthetic and AI generated content is becoming more prevalent, YouTube has come up with a new policy of disclosure mandates. Juergen and Polly navigate us through this policy shift. ht…
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PodRoll: Boosting Podcast Growth with Dynamic Feed Drops
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In this episode of the Podcasting Resources Guide, our host Polly sits down with our founder, Juergen Berkessel. Together, they unpack an update to a tool well known in the podcast industry: Podroll's dynamic feed drops. https://podcastingresourcesguide.com/podroll-dynamic-feed-drops/ Diving into the mechanics of how dynamic feed drops automate the…
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Navigating Generative Search: A New Era for Podcast SEO
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In this episode of the Podcasting Resources Guide, host Polly dives into the intriguing world of generative search and its impact on content discoverability, particularly for podcasters. She is joined by Juergen Berkessel, the founder of Polymash, who shares his insights and experiences with SEO and generative search, based on his recent article he…
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SM7B vs. SM7dB: Choosing the Best Broadcast Mic for Your Needs
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In today's episode, we'll cover the introduction of the Shure SM7dB XLR, a new microphone with a built-in preamp delivering clean gain. This microphone is based on the iconic status and rich sound quality of the original Shure SM7B favored by professionals worldwide like Joe Rogan and Michael Jackson. So what are the differences? Let's find out... …
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MissingLettr: The Missing Ingredient to Automated Podcast Marketing
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Today we'll cover automation tools for marketing podcasts on social media, considering factors like user interface, features, support, and budget. Specifically, we'll discuss Missinglettr, a comprehensive social marketing platform with features like Drip Campaigns, Social Media Calendar, and Analytics. 00:00:33 - Social Media Automation Tools witho…
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How to Take Advantage of Spotify's New Podcasting Features
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Today we're delving into some significant developments from Spotify that'll impact your podcasting journey. We've got the latest scoop on new features, including personalized customizations, enhanced monetization strategies, and audience insights. Our focus also drifts to the magic of an optimized show page and the undeniable power of SEO in podcas…
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Crafting Effective Press Releases for Podcast Promotion: Insider Tips
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14:38
In today's episode, we're diving deep into the world of press releases in podcasting. Press releases may be overlooked, but they can be a super helpful tool for promoting your podcast. We'll discuss how a well-crafted press release can grab the attention of the media and attract new listeners. Plus, we'll explore how press coverage can boost your s…
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Scaling Your Podcast Platform on the Digital Presence Spectrum
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We're here today to complete our three-part series exploring the Digital Presence Spectrum, a roadmap to building, running, and scaling your podcasting platform. We've talked about attracting an audience and building authority, and now it's time to address the final stage: scaling your platform. In this episode, we're exploring strategies to scale …
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Transitioning from Building an Audience to Building Your Platform: Digital Presence Spectrum Part 2
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15:57
In today's episode, we'll continue with part 2 of our series about "The Digital Presence Spectrum" — which consists of three stages: Building an Audience, Building Your Platform, and Scaling Your Platform; So today , we'll focus the importance of owning your platform to prevent loss of audience and income; and ways to avoid digital sharecropping, a…
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Digital Presence Spectrum, Medium and Substack for Podcasters
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18:12
In today's episode, we'll introduce the Digital Presence Spectrum roadmap. We have been busy developing this concept and decided to share our thoughts on it with you. The genesis of this idea began when we, the team at Polymash, encountered a somewhat peculiar pattern. We realized a great deal of our clients and followers often find themselves grap…
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Breaking Down Audiogram Effectiveness: Myths & Tools
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Today, we're delving into the love child of sound and vision: Audiograms. You're passionate about your podcast, pouring your heart into each episode. But when it comes time to share your content with the world – or even just that hilarious zinger from your last guest – are you fully using the tools available? From Instagram to 'X' (you may remember…
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Launch Smarter: SEO & Domain Strategy for New Podcasts
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We pull back the curtain on the undervalued art of selecting the perfect podcast domain name. Delve into the profound impact of SEO research and smart domain selection on podcast discovery and growth, especially crucial for new podcasters. We'll walk you through cautionary tales and success stories, shedding light on the path to make your mark in t…
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Demystifying Podcasting Lingo - Exploring the Podcast Glossary by Sounds Profitable
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9:54
In today's episode, we want to shine a spotlight on something really exciting happening over at "Sounds Profitable" - The Podcast Industry Glossary. This little gem is a collaborative effort between Bryan Barletta, the genius behind the "Sounds Profitable" Newsletter and website, and a group of awesome partners. So, what's the mission of this gloss…
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Wondercraft AI Synthetic Voice Podcasting Platform
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11:25
In our last episode, we really delved into the ethical use of AI-based Synthetic Speech apps for podcasters. It was an interesting discussion, and it made me realize that we should take a closer look at one platform that truly caught our attention here at Polymash. This platform is called Wondercraft AI, a platform that offers hyper-realistic AI vo…
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AI Voice Cloning And Synthetic Voices: Promising Tools or Ethical Dilemmas?
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This episode is a little different, insofar that it is not a straight up tool review. We've recently been discussing the use of Artificial Intelligence (AI) Synthetic Voices in podcasting. I realize this can be a contentious issue. So, we've brainstormed three categories for the ethical use of AI Synthetic Voices, ranging from "no-brainer usage" to…
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How In-House Audio Ads Can Transform Your Podcast
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In today's episode, we'll cover the concept and benefits of "In House Promos" and how they can engage listeners of older episodes. We'll also cover how in-house promos can be delivered using dynamic audio insertion, and introduce one AI-powered tool called "SpotOn" by Futuri Media that creates tailored audio ads with licensed music. 00:00:00 - Link…
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The Podcasters' Guide to AI Show Notes Generators
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Did you ever stop to think about all the work that goes into podcasting? It's not just about recording the episodes themselves. There's so much more that happens behind the scenes, like creating show notes, promoting on social media, and converting transcripts into valuable assets. It may not be the most glamorous part of the job, but it's crucial …
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How to Choose A Remote Recording Platform
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10:42
In today's episode, we'll cover the importance of choosing a remote recording platform for podcasting. Polly dives into the world of remote recording platforms for podcasting. While we have experience with popular platforms like Riverside, SquadCast, Zen Caster, and Stream Yard, this episode won't go into detail about each platform. Instead we focu…
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Podcast Website Builders and Landing Pages
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In today's episode, we'll cover "PodPage", a user-friendly podcast website builder. We'll also go into the benefits of using landing pages, with "MakeLanding" as an example of a new breed of AI-powered tools for creating professional-looking landing pages to aid podcasters. (00:00): Intro (00:33): Unraveling the World of Podcast Website Builders an…
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AI vs Creator: Pond5 vs AI Tools Soundful and Boomy
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In today's episode, we'll cover AI based vs Human created tracks for podcasters and audio branding. We'll examine Soundful, Pond5, and Boomy's AI-powered platform for creating custom music. Links and Reviews: https://podcastingresourcesguide.com/ai-vs-creator-pond5-soundful-boomy/ Timestamps: (00:27): "The Battle of Sound: AI-Generated Music vs. Ar…
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Rode Podcast Mixer Comparison: Rode Procaster II, Classic & Rodecaster Duo
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Brace yourself for an unparalleled journey into the sphere of premium audio as we delve deep into the realm of podcast mixers. In this episode, we examine the Rodecaster Pro 2, Pro Classic, and Duo Streaming Mixer - three powerful mixers that assure to elevate your podcasting voyage. Regardless if you've been in the podcasting game for years or a n…
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Listening to the Listeners, Patreon and Conjointly
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In today's episode, we'll cover how podcast creators can connect with audiences through Patreon's new free tier and can create a membership experience for their listeners, as well as how they can use Conjointly's Market Test tool for real consumer insights on their content ...for just 99 dollars ...in just two hours. https://podcastingresourcesguid…
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Podcast Summary Tools: Scribbler, Sumly, Podsum
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Our AI companion Polly takes us on a deep dive into the world of podcast summarization tools. We explore three fascinating tools - Scribbler, Summly AI, and PodSum. As podcasters, we're always on a quest to boost our show's discoverability, and these tools can be mighty allies in that journey. So, buckle up, because we're going to discuss these too…
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Krisp Noise Canceling, Whisper AI Transcriptions, Originality AI Detector
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In today's episode, we'll cover the use of the Krisp Noise Cancelling App to eliminate background noise and echoes in podcasts, Open AI's "Whisper Transcript API" for accurate and affordable transcripts ...despite requiring some technical setup, and we talk about using the "Originality AI" service to detect AI fingerprints and prevent SEO issues in…
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Rodecaster Duo, Streamlabs Ultra, Adobe Podcast Suite Beta
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Today, we delve into the exciting Rodecaster Duo, Streamlabs Ultra Subscription, and the much-anticipated Adobe Podcast Suite. We're here to inform and entertain, as well as to help you launch, market, and grow your show. Buckle up, fellow podcasters, because we're about to embark on a fascinating audio journey! https://podcastingresourcesguide.com…
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Polly explores the best audio interfaces for podcasters, the innovative PodViz tool by rss.com, and how to automate Twitter threads for your podcast episodes with the help of BlogTweet. This episode is packed with insights to enhance your podcasting setup, boost your podcast discoverability and simplify your social media marketing efforts. https://…
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Hidden Gems: Tapesearch, Podsift, and Abney AI Uncovered
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In this episode, we'll discuss Tapesearch, a powerful podcast transcript search engine, Podsift, a platform that uses AI to transcribe and summarize podcast episodes, and Abney AI, an AI-driven solution for transforming audio content into valuable written assets. Join us as we dive into these exciting tools and uncover their use cases. For the full…
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In today's episode, we'll cover Snipd, an AI-powered podcast player app that generates summarized notes, Disco Free by Headliner, an AI-powered plugin for expanding audience engagement, and Usermaven, a tool for providing data-driven insights into listener behavior. Details at https://podcastingresourcesguide.com/snipd-disco-free-usermaven…
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Best Podcast Microphones 2023: Dynamic vs Condenser, USB vs XLR
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Welcome to the show notes for our latest episode, "Best Podcasting Microphones 2023: Dynamic vs. Condenser, and USB vs. XLR." In this episode, we dive deep into the important factors to consider when choosing the perfect microphone for your podcast. From understanding the differences between dynamic and condenser microphones, USB vs. XLR interfaces…
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Podcasting Resources Guide — Show Trailer
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Hey there, podcasting enthusiasts! Welcome to the audio companion of the Podcasting Resources Guide, the largest and most established resource directory in the industry! We are excited to be your ultimate online destination for all things related to podcasting. With tools, websites, tutorials, music options, gear recommendations, and much more, our…
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Free Podcast SEO Email Course - For Podcasters, Producers and Hosts
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Podcast SEO: How to Grow Your Podcast Organically, Get More Traffic & Increased Podcast Rank 2023 Podcast SEO Growth Tips For Podcasters! With this FREE SEO Course For Podcast Producers, Indie Podcasters & Hosts. Did you know that in podcasting, it's easier to gain podcast subscribers from your podcast website than Apple Podcasts & Spotify after th…
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Alex Sanfilippo, Founder of PodPros, PodMatch, PodcastSOP and PodLottery - Podcasting Resources Guide
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I am super excited to feature serial podcasting entrepreneur Alex Sanfilippo the creator of several amazing platforms for podcasters such as podmatch, podcast SOP, Pod Lottery and pod Talks. If you're passionate about podcasting and want to learn how to be successful, this episode with Alex Sanfilippo is a must-listen! He discusses his journey as a…
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Alex Sanfilippo, Founder of PodPros, PodMatch, PodcastSOP and PodLottery - Podcasting Resources Guide
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I am super excited to feature serial podcasting entrepreneur Alex Sanfilippo the creator of several amazing platforms for podcasters such as podmatch, podcast SOP, Pod Lottery and pod Talks. If you're passionate about podcasting and want to learn how to be successful, this episode with Alex Sanfilippo is a must-listen! He discusses his journey as a…
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How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing
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31:49
For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform. StoryChief excels in “content marketing”, for blogs as well as …
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How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing - Podcasting Strategy
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31:49
For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform. StoryChief excels in “content marketing”, for blogs as well as …
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How Evergreen Posting On Social Media For Podcasters Creates Growth
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As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring. Links and Resourc…
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How Evergreen Posting On Social Media For Podcasters Creates Growth - Podcasting Strategy
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21:46
As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring. Links and Resourc…
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Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)
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Let's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some copywriting to create show notes excerpts, Youtube teaser copy, multiple social media posts variations, meta-descriptions for SEO or even Instagram slides and stories. These short-form pieces of content is i…
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Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes) - Podcasting Strategy
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30:51
Let's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some copywriting to create show notes excerpts, Youtube teaser copy, multiple social media posts variations, meta-descriptions for SEO or even Instagram slides and stories. These short-form pieces of content is i…
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Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2 - Podcasting Strategy
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27:08
Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles. Li…
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Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2
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27:08
Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles. Li…
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Podcast Show Notes Workflow Tools That Save Massive Time — Part 1
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Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value…
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Podcast Show Notes Workflow Tools That Save Massive Time — Part 1 - Podcasting Strategy
22:41
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22:41
Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value…
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Ways To Repurpose Podcast Content In Growing A YouTube Channel
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18:53
"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference betw…
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Ways To Repurpose Podcast Content In Growing A YouTube Channel - Podcasting Strategy
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18:53
"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference betw…
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Publishing Podcast Show Notes On Content Hubs and Other Platforms
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In this episode of our content syndication series we will be focusing on publishing podcasts to content hubs. https://podcastingstrategy.com/episode/content-hubs The podcasting space is rapidly growing, and it has become harder to build an audience. With podcasts becoming more common, more and more content hubs are adding audio support to their pla…
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