Bästa Hristos podcaster (2024)

1
Unlocking the Power of AI in Social Media Marketing - with Joel Bailey 38:53

8h ago38:53

38:53

In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Joel Bailey, COO and co-founder of Arwen AI, about the intersection of social media and AI in e-commerce. They discuss the evolution of digital marketing, the importance of comment moderation, and strategies for engaging customers effectively. Joel shares insights …

1
Building B2B Sales Strategies - with Cara Armstrong 37:07

7d ago37:07

37:07

In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Kara Armstrong, a visionary leader at Jarvee & Co., who specializes in empowering women entrepreneurs and B2B businesses. Kara shares her journey from corporate sales to entrepreneurship, discussing the importance of identifying readiness for premium products, prici…

1
Show 222 - Unicorn Leaders - Emma Hagan, UK CEO, ClearBank 25:16

14d ago25:16

25:16

In the 41st episode of our Unicorn Leaders series, Russell Goldsmith and Debbie West were joined online by Emma Hagan, the newly appointed UK CEO of ClearBank.Founded in 2015, ClearBank provides both clearing bank services and an embedded banking API to financial institutions. We actually featured ClearBank on this series back in October 2020 and s…

1
Unleash the Potential of Your Underperforming Marketing Team - with Dena Enos 31:20

14d ago31:20

31:20

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Dina Enos, founder of Stronghouse, about the challenges faced by e-commerce brands, particularly in optimizing their marketing teams. They discuss the importance of creating a testing culture, attracting the right talent, leveraging data effectively, and tailoring …

1
How to Structure your Facebook Ads for Maximum Efficiency - with Marin Ištvanić 34:25

21d ago34:25

34:25

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He …

1
Leveraging Customer Reviews for Reputation Power - with Scott Brandley 39:52

29d ago39:52

39:52

Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management. He shares his journey in the e-commerce industry and highlights the need for strategic partnerships with review platforms. Bradley explains how positive reviews can be leveraged to increase conversions and offers strategies for …

1
Show 221 - Creating inclusive workplaces for employees with bipolar 40:45

29d ago40:45

40:45

In the latest episode of the c-suite podcast’s charity spotlight series, we featured Bipolar UK, a charity that provides peer support services to empower people affected by bipolar to live well.Debbie West was joined by an expert panel to explore issues that affect the workplace, looking at how misconceptions about mental health are affecting peopl…

1
Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton 40:18

1M ago40:18

40:18

Jennifer Sutton, a marketing and advertising expert, discusses the challenges businesses face in navigating the fragmented marketing industry. She emphasizes the importance of choosing the right marketing partner and aligning marketing strategies with business objectives. Sutton also advises businesses to focus on their brand's why and what, and to…

1
Ensuring Good Email Deliverability - with Benny Rubin 38:55

1M ago38:55

38:55

In this episode, email deliverability expert Benny Rubin shares insights on effective cold emailing and avoiding the spam folder. He discusses his background in music and how he transitioned to becoming a B2B marketer. Rubin explains the importance of email marketing in enhancing the customer journey and gives examples of successful email campaigns…

1
Maximizing Your Amazon Presence - with Hristo Arakliev 39:14

2M ago39:14

39:14

In this episode, Arlen Robinson interviews Hristo Arakliev, the co-founder and COO of HyperZone, a top-tier Amazon marketing agency. They discuss strategies for DTC brands to be successful on Amazon, including utilizing the subscribe and save feature, focusing on reviews, optimizing listings, and using Amazon PPC. They also touch on the differences…

1
Show 220 - Unicorn Leaders - Jeff Radke, CEO and Co-Founder, Accelerant 35:47

2M ago35:47

35:47

In the 40th episode of our Unicorn Leaders series, Russell Goldsmith and Debbie West were joined online from Puerto Rico by Jeff Radke, CEO and Co-Founder of Accelerant, a rapidly growing data-driven risk exchange that connects specialty underwriters with risk capital providers. Founded in 2018, Accelerant reached unicorn status in 2022 with a valu…

1
Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway 39:52

2M ago39:52

39:52

In this episode, Kathy Guzman-Galloway, a brand positioning expert, discusses the importance of brand positioning for e-commerce businesses. She emphasizes the need to understand the target audience and create a clear brand promise. Kathy also highlights the significance of authenticity and connecting with customers on a deeper level. She provides …

1
Unlocking Amazon’s Full Potential for Your Business - with Dan Brownsher 32:13

2M ago32:13

32:13

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Dan Brownshire, the CEO and co-founder of Channel Key, a full-service channel management agency focused on Amazon. They discuss high-level Amazon business strategies and how direct-to-consumer e-commerce brands can leverage Amazon to expand their reach. Dan shares hi…

1
The Key Elements of Effective Lead Magnets - with Dr. Terri Levine 31:50

2M ago31:50

31:50

Dr. Terri Levine shares insights on how to create value-generating lead magnets in e-commerce marketing. She emphasizes the importance of relevance, high perceived value, clarity, and actionable content in lead magnets. Dr. Levine also highlights the need for social proof and the inclusion of unique insights. She advises businesses to be creative a…

1
Show 219 - Building Trust: The power of internal communications 36:15

2M ago36:15

36:15

Debbie West speaks with internal communications leaders about the relationship between levels of trust in an organisation and good internal comms practice. Many in the communications world will be familiar with the findings of the Edelman Trust Barometer, for example, which has featured statistics showing declining trust for established sources lik…

1
Secrets to Winning the Customer Lifecycle - with Austin LaRoche 32:23

3M ago32:23

32:23

In this episode, Austin LaRoche, CEO of Attack Interactive, discusses strategies for attracting, converting, and closing customers in the e-commerce industry. He emphasizes the importance of diversifying marketing channels and understanding the target market to improve the attract phase of the customer journey. Austin also highlights the difference…

1
EP#144 Transforming Digital Ad Optimization: A Conversation with Hristo Atanasov 19:19

3M ago19:19

19:19

"What if you could automate your Amazon ads and see a significant boost in your ROI without lifting a finger?" In this episode, we delve into the world of Amazon advertising with Hristo Atanasov, the founder and CEO of Adfixer. Known for his expertise in programmatic advertising and digital ad optimization, Hristo has been a driving force in helpin…

1
EP#143 Scaling Global Remote Teams: A Chat with John Cavendish 25:59

3M ago25:59

25:59

"The key to success in e-commerce isn't just about having the right product—it's about having the right support system in place." In this episode, we dive deep into the world of Amazon operations with John Cavendish, the CEO and founder of Seller Candy. With a team of over 70 Amazon experts, John and Seller Candy take the headache out of seller sup…

1
Optimize Conversions and CPC through Audience Testing - with John Horn 30:36

3M ago30:36

30:36

John Horn, CEO of Stub Group, discusses revenue growth strategies for e-commerce brands using audience testing and Google Ads. He emphasizes the importance of understanding the different places and ways to reach potential customers through Google's advertising ecosystem, including Google search, YouTube, the Google Display Network, Gmail, and Googl…

1
Show 218 - Unicorn Leaders - Hristo Borisov, CEO and Co-Founder, Payhawk 28:50

3M ago28:50

28:50

In the 39th episode of our Unicorn Leaders series, Russell Goldsmith and Debbie West were joined online from Sofia in Bulgaria by Hristo Borisov, the CEO and Co-Founder of Payhawk, a leading spend management solution for domestic and international businesses throughout the UK, the US and Europe. Founded in 2018, the company achieved unicorn status …

1
Boosting Your Brand with Offline Sales - with Taylor Sanford 36:09

3M ago36:09

36:09

Taylor Sanford, founder and CEO of Premier Spike, shares his experience of blending offline sales strategies with online marketing to create brand awareness and boost organic sales. He explains how he leveraged his influence in the round net community to introduce a higher quality product and gain brand recognition. By partnering with round net org…

1
The Power of CRM Data in Marketing Transformation - with Lucas Robinson 33:42

3M ago33:42

33:42

Lucas Robinson, founder and CEO of Weblife, shares insights on leveraging CRM data in e-commerce marketing. He emphasizes the importance of clean and organized CRM data and recommends hiring a subject matter expert to set up the CRM correctly. Robinson highlights the power of AI in analyzing CRM data and creating personalized marketing campaigns. H…

1
Navigating Supply Chain Risks and Reducing Costs - with JK Beaton 34:14

3M ago34:14

34:14

JK Beaton, co-founder of China Product Pros, shares insights on product sourcing from China. He emphasizes the importance of working directly with factories rather than trade companies to ensure consistent quality and lower costs. JK also advises brands to negotiate with factories and ask questions to understand the challenges and find solutions. H…

1
The Future of AI in Retail and Ecommerce - with Kausambi Manjita 41:25

4M ago41:25

41:25

In this episode of the e-commerce marketing podcast, Arlen Robinson interviews Kausambi Manjita, the Chief Product Officer at Mason. They discuss the future of AI in retail and e-commerce and how it can benefit businesses. Kausambi shares her insights on how AI technologies can help e-commerce businesses drive growth, increase personalization, and …

1
Show 217 - Compassionate Business Practice: Navigating family illness in the workplace 48:56

4M ago48:56

48:56

Produced in partnership with Haven House Children’s Hospice, a charity caring for seriously ill children and their families, and released to coincide with Children's Hospice Week, Rachel Gatley hosts this episode that focuses on the concept of compassionate business practice, exploring whether the workplace has a responsibility to support employees…

1
AI for Real Value, Not Just Buzzwords - with Praveen Narra 35:46

4M ago35:46

35:46

Praveen Narra, the founder and CEO of tech.us, shares insights on effectively using AI in e-commerce. He discusses his background, the value of AI, and the pitfalls to avoid. He also highlights the importance of customer satisfaction and offers a free consultation for e-commerce businesses. Takeaways AI is a journey, not a destination, and requires…

1
Show 216 - Money20/20 Europe 2024 – Part 4 of 4 35:17

4M ago35:17

35:17

The fourth and final episode recorded at Money20/20 Europe, that we produced in partnership with Remote, the global HR platform. The event took place at the RAI in Amsterdam, and we recorded our interviews on 4-5 June. Our guests for this episode were:1/ Michelle Beyo, CEO, Finavator2/ Jill Docherty, Senior Vice President, Global Issuing Nuvei3/ Mi…

1
Show 215 - Money20/20 Europe 2024 – Part 3 of 4 35:18

4M ago35:18

35:18

The third of four episodes recorded at Money20/20 Europe, that we produced in partnership with Remote, the global HR platform. The event took place at the RAI in Amsterdam, and we recorded our interviews on 4-5 June. Our guests for this episode were:1/ Xavier Collins, Vice President UK, Turo2/ Russell Fisher, COO, Admiral Pioneer3/ David Daiches, C…

1
Show 214 - Money20/20 Europe 2024 – Part 2 of 4 37:26

4M ago37:26

37:26

The second of four episodes recorded at Money20/20 Europe, that we produced in partnership with Remote, the global HR platform. The event took place at the RAI in Amsterdam, and we recorded our interviews on 4-5 June. Our guests for this episode were:1/ Monika Liikamaa, Co-CEO and Co-Founder, Enfuce2/ Yaacov Martin, CEO, Jifiti3/ Jennifer Parker, C…

1
Building a Global Team for E-commerce Success - with Brittany Brewer 31:12

4M ago31:12

31:12

Brittany Brewer, a senior account executive at FreeUp, discusses the benefits and challenges of building a global team for e-commerce businesses. She shares how FreeUp was created to address the need for reliable freelancers in the e-commerce space and offers tips on effectively delegating tasks to a global team. Brittany emphasizes the importance …

1
Show 213 - Money20/20 Europe 2024 – Part 1 of 4 36:56

4M ago36:56

36:56

The first of four episodes recorded at Money20/20 Europe, that we produced in partnership with Remote, the global HR platform. The event took place at the RAI in Amsterdam, and we recorded our interviews on 4-5 June. Our guests for this episode, which covers some of the key announcements from this year's event plus the latest news in cross border p…

1
Mastering Market Positioning to Stand Out in a Crowded Space - with Emma Schermer Tamir 38:29

4M ago38:29

38:29

Emma Shermer Tamir discusses strategic positioning, customer research and brand identity building. She shares the story of Stanley, a brand that successfully transformed its identity and positioned itself strategically in a high competition environment. Emma emphasizes the importance of understanding your target market and evolving with their needs…

1
Show 212 - Unicorn Leaders - Jonathan Cherki, CEO, Contentsquare 31:35

5M ago31:35

31:35

In the latest episode of our Unicorn Leaders series, Russell Goldsmith and Debbie West were joined online from New York by Jonathan Cherki, CEO of Contentsquare, a leading digital experience analytics platform. Founded in 2012, the company achieved unicorn status in January 2020 and reached a valuation of $5.6 billion, following a raise of $600 mil…

1
The Power of Community with Jared Robin 44:48

5M ago44:48

44:48

[00:01:00] Jared's Journey from sales to building a thriving community of 45,000 revenue professionals and how community saved his life. [00:10:00] What makes for a successful B2B community and when companies should think of creating one [00:14:00] The Collab: Jared’s New Initiative - a newsletter and community for collaborative growth. How Collab …

1
Sales Success Through Authentic Content Clusters - with Jeff Coyle 42:20

5M ago42:20

42:20

Jeff Coyle, co-founder of Market Muse, discusses the concept of content clusters and how they strategically align with increasing sales. Content clusters involve creating comprehensive coverage of a topic or concept throughout a website, showcasing expertise and providing value to users. Coyle gives the example of Home Depot, which has effectively …

1
EP#142 Driving Amazon Sales with Google Ads - Featuring John Horn 21:45

5M ago21:45

21:45

"How can Google Ads supercharge your Amazon sales? John Horn of StubGroup has the answers you've been looking for." In this episode of the Post-Purchase Pro Podcast, we had the pleasure of hosting John Horn, the CEO of Stub Group, a leading expert in leveraging external traffic to boost Amazon sales. Our discussion centered on the strategic use of …

1
Show 211 - Redefining luxury hospitality at the Arabian Travel Market 28:00

5M ago28:00

28:00

This episode was recorded at the Arabian Travel Market in Dubai, and was produced in partnership with Cinnamon Life as they showcased Cinnamon Life at City of Dreams Sri Lanka – the new integrated resort that is set to transform the city of Colombo when it opens later this year.We spoke with:1/ Mikael Svensson, CEO, Cinnamon Hotel and Resorts2/ Sur…

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