The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.
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Episode 159 - Your Business Is A Media Company, Leverage It
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Gresham Harkless discuss marketing your business, the keys to content creation, and the recognition that your business is a media company. Gresham “Gresh” W. Harkless Jr. is the founder of Blue16 Media a…
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Episode 158 - Beyond Sodas and Sneakers: The Hidden World Of B2B Marketing
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Moira Vetter as they explore the intricacies of B2B marketing. They discuss longer sales cycles, sales funnels, what’s boring, and more. Moira Vetter is the Founder & CEO of Modo Modo Agency, a 4-time Inc. 5000 company, a 2023 U.S. Chamber Top 70 Small …
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Episode 157 - How AI Is Revolutionizing WordPress Websites
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Peter Guirguis talk about tips, tricks and trends for small business websites in 2024 and beyond. Peter Guirguis is the founder of SwiftPress Support, a company dedicated to creating affordable, engaging…
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Episode 156 - Future Proof SEO Tactics To Thrive In An AI World
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Greg Brooks as they chat about the current state of SEO, the future of SEO in an AI world, and tactics to thrive today. Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forw…
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Episode 155 - Start With Clarity To Build a Strong Brand
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Alison Richmond as they chat about the need for small business owners to craft a compelling story that helps communicate who they are. As SVP of ClearEdge Marketing, Alison Richmond leads the largest division of ClearEdge by upholding its commi…
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Episode 154 - Build A Strong Brand: It's Crucial For Business Growth
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Linda Fanaras as they chat about branding and marketing, the differences between the two, and how to use marketing to drive your brand. Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm that …
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Episode 153 - A 4-Step System To Grow Your Business
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and David St. Germain as they chat about a variety of tactics to grow your business, including having more than one lead strategy. After 12 years running various companies David exited the businesses in late 2023 and decided to focus on business gr…
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Episode 152 - From Likes to Leads: Building a Solid Sales Funnel
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Hannah Balliet as they chat about tools and tactics to help you create lead generation campaigns guaranteed to generate new customers. Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. …
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Episode 151 - Navigating SEO And Analytics In An AI World
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jesse Ringer as they chat about search engine optimization (SEO) in the age of AI, Google GA4 and the pressure to create more content. Jesse Ringer is the founder of Method and Metric, which launched in 2017. For over 10 years, he's helped busi…
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Episode 150 - Multi-Channel Marketing: It's No Longer Optional
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we’ve seen in the direct to consumer market over the past 6 – 9 months and much more. Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschaw…
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Episode 149 - Why Every Business Needs A Digital Audit
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Cynthia Krantz as they chat about digital audits, maximizing online presence, and making data-driven decisions to drive business growth. Cynthia Krantz is the founder and President of Mezzo Creative LLC, a social and digital media agency. She h…
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Episode 148 - Social Commerce Is Transforming Online Shopping
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Will Basta as they chat about the extraordinary growth of social commerce, which allows consumers to make purchases while scrolling. Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, ventur…
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Episode 147 - From Invisible To Invincible: Mastering Online Authority
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Rusty Shelton as they chat about building thought leadership focused on impact and the power of being intentional about creating your online image. This episode will empower you to take control of your online presence. Rusty Shelton is a Senior…
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Episode 146 - Boost Your Brand With Effective Storytelling
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Samantha Carroll as they chat about the importance of integrating storytelling in your business and personal brand’s marketing mix. As CEO and Principal Consultant of Once Upon A Brand, Samantha drives high-profile communications projects, idea…
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Episode 145 - Powering Your Business With AI-Driven Content Creation
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Ajay Yadav dive deep into the need to consistently create content to boost your online presence and grow your business. Ajay Yadav is a first-generation immigrant entrepreneur and angel investor. Dedicated to creating tools that con…
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Episode 144 - Leveraging Podcasts For Business Growth
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad as he sits down with Joe Cramond and discover the importance of authentic storytelling and how it can help you connect with your audience. Joe Cramond is a digital marketing expert and the Head of Business Development at Pikkal & Co, an esteemed corporate p…
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Episode 143 - Say Goodbye To Cookies: The Future Of Digital Advertising
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jeff Greenfield as they chat about the demise of the cookie and the strategies and technology marketers will use to remain innovative. Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building a…
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Episode 142 - Engaging Your Audience With The Power Of Emotional Advertising
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jeremy Heilpern explore the concept of “emotional advertising” to boost your results and sales. Jeremy Heilpern, the CEO & founder of Ammunition, a full-service advertising agency in Atlanta, has transfo…
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Episode 141 - Create Killer Marketing Funnels To Drive Sales
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Taylor Frame discuss creating content that converts and using that content in marketing funnels. Taylor Frame is the Co-Founder of Focus Funnels, an eCommerce growth shop. He has consulted and worked wit…
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Episode 140 - SEO Trends And Tactics To Stay Ahead In 2024
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Tanishq Goyal as they chat about SEO trends and tactics you need to know to increase traffic and grow your business in 2024. Tanishq Goyal is the Chief Operating Officer (COO) at SamBlogs and an adept SEO consultant. She brings nearly five year…
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Episode 139 - Boost Your Business With Smart PPC Strategies!
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Daniel Vardi dive deep into Pay Per Click (PPC) advertising, digital marketing, and more. Born and raised in Israel, after the army service, Daniel moved to New York and received a marketing degree and A…
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Episode 138 - How To Build And Market Your Coaching Business
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Scot McKay chat about the secret to how women think, how to attract the opposite sex, and how both these things relate to digital marketing. In the ’80s and early ’90s, Scot McKay worked with at-risk kids. From there, he built a wildly successful co…
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Episode 137 - Increase Your Sales With These Effective Funnel Strategies
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Elias Zepeda as they chat about the secrets to high converting sales funnels, including tools you’ve never thought about before now. Elias Zepeda is the founder and CEO of Need Clients Now, a national marketing agency specializing in customer a…
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Episode 136 - Demystifying SEO: Tactics That Work
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jason Berkowitz as they work hard to demystify search engine optimization (SEO), that nasty algorithm, while laying out real tactics that work. Jason Berkowitz is the founder and SEO Director of Break The Web, a Search Marketing agency focusing…
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Episode 135 - The Ultimate Guide To "Google My Business" For Explosive Growth
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Logan Hughes talk entrepreneurship, business finances, Google My Business, 2024 website best practices, running a digital agency, and more! Logan Hughes is a man who wears many hats. He’s the CEO and owner of Hite Digital in Manchester, NH. He’s als…
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