The Powerful Communication podcast from Comsteria is an essential listen for businesses, brands, comms teams and public relations professionals. We cover every aspect of communication - from social media and websites, video production and podcasts, to traditional media relations, interviews, presentation skills and much more. If you've got something to say and want to say it better, and if you're interested in the fast moving world of corporate communications - this is the podcast for you. F ...
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Open and transparent leadership - just how 'open' should we be?
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Hello, and welcome to another episode from Comsteria's Powerful Communiation podcast for PR and communications professionals. We know lots of small business owners enjoy listening to this podcast as well - you are all very welcome and thanks for the encouraging feedback some of you send across. You can get in touch with us anytime - just email admi…
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Media training doesn't have to be scary
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We've realised media training has a particular 'reputation' in some sections of society. Many of the participants on our courses say things at the end of the day like 'I actually quite enjoyed that' or 'I didn't think that would be so much fun', or 'I was dreading that but it was actually really good'. We think this is because some providers use a …
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The first step to improving your reputation
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If your organisation is leaving people hanging after they apply for jobs - you need to take action! Poor HR = Poor PR! Find out more about the work we're doing to help every organisation communicate with power. Visit www.comsteria.co.uk
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We need people to experiment with new technology such as ChatGPT, MidJourney and the rest but there's much more to artificial intelligence than creating videos and pictures that freak people out with how realistic they are. Technology is not entertainment. It's a tool we use. And we can learn lessons from our friends in farming and the way they've …
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Time Management - can your AI experiments help?
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I kep hearing clients say they 'don't have time' and yet many of those same clients tell me that over the last few months they've been experimenting with AI at work. So where did the time come from? And could you use this same approach to free up time for other important activities?
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Why you shouldn't use the phrase 'town hall' to describe a business meeting
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Màiri McAllan and a lesson in how to give and receive criticism
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Rule Number 1 - only pick fights you can't lose. Rule Number 2 - learn to recognise when you're dealing with a winner. Some advice from Comsteria's Colin Kelly.
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Writing training - confidential, bespoke support for your writing
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Contact us today for tailored, confidential support to develop your writing skills. colin@comsteria.co.uk www.comsteria.co.uk
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Google Podcasts Is Closing - Here's What You Need To Do
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Be A Guardian Of The Journalism Profession
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Your message, with clarity and personality. Comsteria's mission is to help your organisation communicate with power. Find out more about all our training, consultancy and creative services in our 2024 brochure.
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The thing Scottish politicians do when they speak that drives audiences up the spout
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Y'all know who you are.
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Media Training Tip: The General-Specific transition
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Here's something you can try if you're facing questions from a hostile audience. Comsteria's media trainer Colin Kelly shares a quick tip that can get you out of a tight spot and balance up a negative line of questioning from journalists or your own staff. Find out more about our #powerfulcommunication training, Visit Comsteria online at www.comste…
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What impact are your attitudes towards AI having on your team?
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Crisis comms and the need for compassion in holding statements
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Colin Kelly is back on the Powerful Communication podcast from Comsteria. Grab our new training and creative services brochure, with full details of our courses and content creation. Should we talk about 'National Health Service' instead of 'NHS' all the time?
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In praise of Iona MacGowan and Sam Sulek
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A quick chat about 2 of the best communicators I've ever encountered. There's so much you can learn from Iona MacGowan and Sam Sulek if you're interested in digital media content creation, general marketing and anything around engaging an audience. Brilliant.
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Why do football clubs put their managers in such vulnerable positions?
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The Celtic manager referred to a reporter as a 'good girl' when he walked away from a post match interview yesterday. Why don't PR and comms profesionals get involved when things like this occur? Can't they see the potential for reputational damage? Easier all round of course if men improve their attitudes but it should't take national newspaper he…
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Replace the word 'legislation' with the word 'guidance'. Send your completed MP3 recording to colin@comsteria.co.uk
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Josh Simons on LBC comments about Scotland
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Another horror story you can learn from.
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If you're involved in thought leadership in any way, you ought to be aware of the dangers of false assertions. Here's Comsteria's Colin Kelly with more. Looking for new ways to get your message across with clarity and personality? Ask about our Presenting With Confidence prsentation skills training. www.comsteria.co.uk…
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Reaction to Chris O'Shea £4.5 million salary
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Comsteria's media trainer Colin Kelly reacts to CEO of Centrica, Chris O'Shea's latest interview here he reveaed his salary last year was £4.5 million. Are you able to be sp upfront about your earnings? What are the pros and cons of sharing this in an interview? Have a listen.
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Media training breakthrough - cutting out the verbal crutches.
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Here's a quick look at what went on during our media training webinar yesterday. A couple of participants made some excellent progress. Think we can help you? Get in touch - colin@comsteria.co.uk
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Changing the way we talk about mental health
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Colin Kelly from Comsteria calls for a grown up conversation around mental health and an end to what he calls 'an unholy mangling of the English language'. Every year, Comsteria helps more than 200 organisations communicate with power. Get in touch and see what we can do for you. www.comsteria.co.uk
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How to get your staff back to the office
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This is an issue many organisations are facing at the moment. But there's a lack of understanding around why many staff are reluctant to come back. In this episode, Comsteria's Colin Kelly explains how many employees have been left feeling after the COVID pandemic and cost of living crisis and how you need to better understand what's going on in th…
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Should your business have an AI working group?
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Comsteria's Powerful Communication podcast helps communications professionals and small business owners navigate today's fast moving communications world. Today, Colin Kelly discusses how you might implement an internal working group to discuss the role of artificial intelligence in your organisation. To find out more about Comsteria and the work w…
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How would your business cope with a YouTube audit video?
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Comsteria is back for 2024 helping businesses like yours communicate with power. From media training to crisis comms, smartphone video production, writing workshops and podcasting, we are here to support you with every aspect of your corporate communications activity. In this podcast, our media trainer and Managing Director Colin Kelly explores the…
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When you're introduced at conferences or on podcasts, make sure you give a positive first impression. You don't need to use your actual job title and don't include abslutely everything you've ever done when the host asks for your biography. https://www.comsteria.co.uk
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Marketing Essentials - Pizza Express and the marble table
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Every business needs a value proposition, a USP, an edge over its competitors. Could the promise of marble tables do it for Pizza Express? I'm not convinced.
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A common sense approach to AI in comms and PR
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I said I'd only mention AI on this channel when there was something useful and relevant to share. Here are a few thoughts, courtesy of the Government Communication Service who is using the technology to good effect.
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Thoughts on TFL Bond Street Burberry takeover and Reaction to Russell Brand allegations
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This is a special edition of our podcast, for our loyal subscribers. We recently flew past a milestone - our 500th podcast episode. So here is a special episode taking a moment to reflect on our business journey, highlight our wider mission and share some insights into what makes Comsteria what is it. It's a much longer episode than normal and feat…
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Media Training Advice - Understanding Key Messages
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Do you need media training if you don't deal with the media?
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Comsteria has been delivering the UK's most relevant media relations training since 2012. It might come as a surprise to hear that some of the participants on our courses have no intention of going on camera and facing journalists. But they still get plenty out of the day. Find out more about Comsteria's #powerfulcommunication revolution. Visit our…
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Lessons from the Luis Rubiales Kiss Row
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Comsteria founder and crisis communications consultant Colin Kelly shares some opinions on the row involving Spanish Football Federation President Luis Rubiales and the controversial statement the organisation issued in his defence.
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Why do so many politicians speak like jerks?! Media training tip.
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Why communications professionals should get to know colleagues in IT
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One of the biggest issues I encounter when talking with PR, comms and marketing professionals is the complaint that the rest of the organisation doesn't understand what they do. Guess what...that's your fault not theirs! I'm being cruel. Perhaps both sides have a responsibility. Listen to this and get in touch if your organisation needs help with #…
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Free Linkedin training for businesses in Scotland
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A look ahead to the Linkedin webinar, delivered by Colin Kelly as part of the Digital Boost programme of free business support for businesses in Scotland. Find out more at www.bgateway.com.events
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Transparency in internal comms: How much is too much information?
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Colin Kelly from Comsteria - the powerful communication specalist - shares some thoughts on how much information our businesses should be sharing with staff. We're living in an era of ultra-transparency, where staff have an expectation you're telling them EVERYTHING. Where do you draw the line? And what are the implications? Listen now and visit us…
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Are you setting goals? Or are you putting limits on your success?
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This #powerfulcommunication podcast from Comsteria is inspired by something Ange Postecoglou said just before he left Celtic earlier this summer. Have a listen and get in touch if your business or comms team needs our help! From media training, video, podcasts and presentation skills..to crisis comms, strategy and social media - we can put together…
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2 media outlets you should get familiar with.
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Rule number 1 of better relationships with the media - consume more media. Comsteria's media trainer Colin Kelly discusses 2 new outlets he thinks you should get familiar with. Visit our website for more #powerfulcommunication and media relations advice.
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Media strategy advice for the Scottish Government
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I think the Scottish Government needs to up its game when it comes to dealing with the media around the Scottish Parliament right now. Some of this advice will help other organisations dealing with hostile journalists. If you need media training or crisis communications advice, get in touch with Colin Kelly at Comsteria by calling 0141 628 8228 or …
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Have you ever had an argument with your partner where you start off arguing about something seemingly quite small and it then escalates? Previous issues from the past resurface and the whole thing ends up much bigger than you ever believed possible. You wonder how you got there. Often these arguments are resolved when one or both parties realise wh…
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Can I make ChatGPT recommend my business?
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You probably know where your business appears on Google for specific keywords. But what happens if a potential customer asks ChatGPT or another AI chatbot about your business? Here's a quick test you can try.
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Your half assed blog is costing you business
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https://www.comsteria.co.uk If you have a company blog, makes sure you use it! Keep it updated regularly, don't have a few posts from 5 years ago and nothing up-to-date and relevant now. As I consider whether to put my trust in you and buy from you, your blog is a key channel I will explore. More on this - including a true story from the weekend - …
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When will artificial intelligence and remote working make PR cheaper?
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Hi I'm Colin Kelly. This is the #powerfulcommunication podcast from Comsteria. You can keep up to date with us at Comsteria.co.uk. If you're interested in podcast or video production, Instagram Reels and Tik Tok or media relations training or crisis comms, then we're here for you. Comsteria.co.uk with our communications training and consultancy. To…
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Colin Kelly has another Powerful Communication podcast. In this episode, we look at how your organisation might share information. You could take a technical approach where you share the root document. You might make it memorable, prioritising the information and perhaps building a mnemonic or 'chunking' it down into a rule of 3, or could you use e…
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Is politics becoming more honest? Media training advice.
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Advice about writing for PR and corporate comms
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Media Training Tip - Don't make cold, empty, defensive statements.
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Comsteria's media trainer Colin Kelly with some advice for larger businesses and political organisations facing hostile media coverage. Be sure to subscribe to this podcast for more #powerfulcommunication and visit the Comsteria website to see what we can do for your organisation.
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Media training tip - what you need to know about the 'yes/no' trap.
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Comsteria's media trainer Colin Kelly explains one of the toughest questions you'll face in interviews - the 'yes/no' trap, and how you can deal with it.
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