Dive deep into the wedding industry and learn actionable tips from host Brandee Gaar and guest wedding pro CEOs that will enable you take your wedding business to new heights! Uncover the proven strategies, insights, and stories of successful wedding professionals who have built thriving businesses in this dynamic and competitive market. Each week, Brandee Gaar, a seasoned wedding industry expert and CEO of Blush by Brandee Gaar, brings you exclusive interviews with top wedding industry pros ...
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257. Traditional Marketing is Dead: How to Win This Engagement Season
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I'm diving into exactly what you need to do to dominate engagement season. This is the time to get laser-focused on your marketing so those couples searching for vendors can’t miss you! I’m sharing my go-to hack for analyzing client reviews, pinpoint what sets you apart from the competition, and craft killer content that speaks directly to your ide…
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WII 150 – Emily McMahon Shares The Secrets to Building a Team
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It’s time to create a team! This is such a great milestone as your business grows, but it’s also one of the most nerve-racking leaps you’ll take. Emily McMahon has been there, and on this week’s episode of Wedding Industry Insider, she’s sharing the lessons she learned and how she found success as the owner of a team-based wedding planning company.…
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256. Employee vs. Contractor: Protect Your Wedding Business from Costly Fines w/ Kira La Forgia
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What would happen if your business was suddenly hit with a $40,000 fine—or even worse, $180,000? No one wants to be blindsided by a crippling penalty from the IRS. In today’s episode, I sit down with HR expert Kira La Forgia from Paradigm Group to tackle a critical topic that too many small business owners overlook: the difference between employees…
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255. She Launched a Rentals Biz—Here’s What Happened! w/ Katy Padilla
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Grab The Wedding Pro CEO Rentals Guide by Clicking HERE. Have you ever considered adding a secondary revenue stream to your wedding business? Katy Padilla, 3rd time guest and Associate Coach in the Wedding Pro CEO community, shares her incredible journey of turning a side rentals business into a major revenue stream within her wedding business. Sta…
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WII 149 – The Ultimate Time Audit With Marley Majcher
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Are you exactly where you want to be with your wedding planning business? Sure, you might be reaching some of your goals, but things still might be off. Maybe you have no time for yourself, or you’re not seeing the kind of income you hoped for. On this week’s Wedding Industry Insider, we’re joined by Marley Majcher, who will help you get on track w…
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254. This DJ went from 40 weddings a year to 370+ w/ Gemma Sherry
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In this episode of the Wedding Pro CEO podcast, I had the pleasure of interviewing Gemma Sherry, the owner of Loved Up DJs. Gemma shares her inspiring journey from solopreneur to managing over 300 annual events in just two years! We dive into how she built trust in her team, shifted her sales strategies, and expanded her services to include videogr…
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WII 148 – Mastering The 4 Pillars of Success with Brandee Gaar
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You feel busy, but you’re not seeing the profits you want. Or maybe you’re moving a lot, but not moving toward your goals. If that sounds like you, you’re not alone. And you also aren’t stuck. No matter where you’re at in your entrepreneur journey, our latest episode of Wedding Industry Insider is for you. This week, we’ve got Brandee Gaar on the s…
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253. 3 Reasons Why Your Wedding Business Isn't Growing
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In this episode of the Wedding Pro CEO podcast, I explore the "3 Reasons Why Your Wedding Business Isn't Growing." As a seasoned wedding business owner, I understand the frustration of feeling stuck after initial success. In Episode 253, I discuss key issues that may be holding you back, including sales funnel tracking, profitability, and the neces…
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252. How They Doubled Their Revenue in 1 Year w/ Paige Held
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Hey Wedding Pro CEO! In our latest podcast episode, I chat with WPCEO Inner Circle student Paige Held from Confetti Co Events about how she and her wife Rachel doubled their revenue and built a thriving planning and rental wedding business. Listen closely as Paige shares valuable insights on treating your business as a business, delegating roles, a…
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251. How to Be Better Than 99% of Wedding Pros (5 Strategies)
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Want to excel beyond 99% of other wedding pros? In this episode, I share five essential strategies to help you adapt to economic challenges, make data-driven decisions, and build a profitable business you love. Listen now for actionable tips that will help you overcome common industry hurdles and thrive. ========================= EPISODE SHOW NOTES…
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WII 147 – Katelyn Magnuson’s Formula for Pricing & Profit
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Do you ever wish someone would give you a magic formula for planning your business finances? Do you dream of that sweet spot where you’re taking on a reasonable amount of weddings and reaching your financial goals? If so, our latest episode of Wedding Industry Insider is perfect for you! We’re joined by Katelyn Magnuson, founder of The Freelance CF…
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250. Who Do You Serve? (Attract the Best Clients)
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Struggling to define your ideal client? In the latest episode of the Wedding Pro CEO Podcast, I dive into a unique approach that goes beyond the basics to find the best clients and more of them. Discover how to truly connect with your ideal clients, making your marketing, networking, and sales efforts more effective. Listen now to learn how to attr…
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WII 146 – Thomas Bui’s Time-Tested Approach to Luxury Weddings
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Were you a wedding planner before everything was online? If not, it’s hard to imagine how you’d make connections, care for clients, and pull off show-stopping events without today’s tools. That’s why we’re so excited for this week’s episode of Wedding Industry Insider! We’re welcoming Thomas Bui to the show to discuss his 23 years of wedding planni…
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249. My Secret Hack to Taking Back My Time
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In this episode, I'm sharing my best hack for reclaiming your time as a wedding industry professional. If you're feeling overwhelmed by constant notifications and emails, this simple strategy will change your life. By turning off notifications and setting focused work periods, you'll regain control over your time, reduce stress, and improve product…
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248. Can I Afford a Full Time Team Member?
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In this episode, we're diving into my proven point system, a powerful tool to help you understand if you can afford to hire a full-time team member. I'll walk you through how to link your hours to revenue and make data-driven decisions to scale your wedding business. This is a behind-the-scenes look at a live coaching call from my Inner Circle mast…
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247 Why I Became a Coach (and why I'm SO passionate about business education for wedding pros)
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In this episode of the Wedding Pro CEO podcast, I reintroduce myself and share my journey from corporate event planning to running a thriving wedding business. I open up about the challenges I faced, the wrong turns I took, and the valuable lessons I learned along the way. And it's Summertime! We are midway through the year! How are your business g…
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WII 145 – How Tara Guérard Thrives With 8 Weddings Per Year [Rebroadcast]
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What if you could work less and make more money? It’s any wedding planner’s dream, but for Tara Guérard, it’s her reality. And she’s sharing her journey and hard-learned lessons for getting here. This week on Wedding Industry Insider, we are looking back on our fantastic interview with Tara, who is the owner and creative director of Tara Guérard So…
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246. If I wanted to book more weddings in 2024, I'd do this
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Sales plateaued? In this episode we dive into transforming your sales funnel with strategic texting! One student saw her conversion rate soar from 19% to 58% in just one month. Tune in to learn the exact steps to humanize your brand, effectively follow up with leads, and stand out from the competition. Don’t miss these actionable tips to boost your…
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245. Your Small Thinking is Keeping You Small
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In this episode of the Wedding Pro CEO podcast, I share my opening keynote from the 2024 Wedding Pro CEO Summit, focusing on the theme "If you wanted to, you would." We tackle how to overcome industry challenges like stress and undervaluing your time, and dive into prioritizing revenue-generating tasks and setting ambitious goals. =================…
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WII 144 – Stop Comparing and Start Standing Out with Heidi Thompson
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You know that it’s best to bring your most authentic self to your wedding planning business, but you also have to present yourself in a way that will attract your ideal clients. So, be truly yourself… but also who your clients want you to be. If that sounds jumbled and complicated, this week’s Wedding Industry Insider is perfect for you. We’ve got …
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244. Are WeddingPro and Zola Wasting Your Money?
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In this episode, I dive into the big question many wedding pros face: should you invest in paid advertising on listing sites like The Knot and WeddingWire, or focus more on organic marketing? Drawing from a recent WeddingPro article, my own experiences, and real-life examples from my students, I'll break down the conversion rates and effectiveness …
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243. The Reality of AI in Wedding Planning
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Welcome back Wedding Pros! In this podcast episode, I react to an article, headline reads: We used ChatGPT as our wedding planner — it saved us $5,000 (eye roll) So today I want to reiterate the irreplaceable value of professional wedding planners and debunk myths about using AI for wedding planning. Join me for my take on those real scenarios wher…
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We are in the middle of wedding season – are you veering toward burnout, negativity, or discouragement? We get it, and we’re also here to get you back on track. That’s why we’re so excited for our latest episode of Wedding Industry Insider. This week, Eddie sits down with Bobbi Brinkman, a mindset and motivation speaker with a background in wedding…
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Do you run paid ads? This episode is dedicated to all my fellow wedding pros who’ve ever wondered about the right time to start leveraging Google Ads. I’m thrilled to share not just my own experiences, but also the deep insights from Mark Chapman of the I Do Society. In an increasingly digital marketplace, wedding pros can unlock immense value by e…
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WII 142 – Jessica Carrillo on Repelling Clients and Following Your Passion
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Do you want to attract wedding clients that spark your creativity and fuel your passion? Then you need to be ready to repel clients too. That can be tough to accept, especially for planners who are trying to grow their business. But there’s no way you can be the right fit for every single couple. And when you book the right clients (and avoid the w…
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241. Understanding the FTC's Non-Compete Ban w/ Paige Griffith
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In this episode, we unpack the recent FTC ban on non-compete agreements and its implications for wedding industry professionals. Returning guest and legal expert Paige Griffith, of the Legal Paige, helps to unravel the complexities of this regulation, providing practical advice on protecting your business amidst these changes. We discuss alternativ…
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240. Venue Wisdom: Sales Strategies Wedding Pros Cannot Live Without w/ Shannon Tarrant
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In this episode of the Wedding Pro CEO podcast, I'm thrilled to bring you insights from wedding venue marketing expert Shannon Tarrant, creator of: Venue Help Desk: Expert consulting and support for venue managers. Together, we explore the nuanced challenges venue owners face and unpack targeted strategies to attract ideal clients and boost sales e…
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WII 141 – Including Mental Health in Your Business Plan With Shulamit Ber Levtov
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You likely have some kind of plan for your wedding planning business – a plan that involves regular reviews, in-the-moment strategies, and overall goals. But what about a mental health plan? After all, mental health is an inherent risk when you embark on entrepreneurship. So why shouldn’t it be a part of your business plan? This week on Wedding Ind…
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239. From Ghosted to Booked: Transform Your Inquiry Responses and Win Clients
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Hey fellow Wedding Pros! Are you tired of losing leads and feeling like your emails are just floating into the abyss? In this episode of the Wedding Pro CEO Podcast I'll share a crucial, yet simple tweak to your sales strategy that's helped my team close five figures every month! It's all about adding a personal touch and how a shift from standardi…
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238. Making Your Business Your #1 Client w/ Tanisha Lee
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Hey there CEO! In this podcast episode, I’m thrilled to be joined by Tanisha Lee, the renowned "Systems Queen," who shares her expert insights on utilizing systems and AI to streamline operations and enhance client experiences for wedding industry professionals. We discuss practical strategies to overcome the typical tech challenges and improve you…
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237. Ghosting, Bookings, and Building Your Team: Mind Blowing Q1 Review
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Hey there, wedding pros! In this episode I dive deep into the secrets behind those quarter one business recaps you've seen floating around. I'm all about those numbers, and let me tell you, there's so much more to them than meets the eye. Join me as we analyze leads, consultations, and bookings in a way that actually makes sense for your business. …
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WII 140 – How Lisa DiBenedetto Grew From Free Party Planning to 6-Figure Weddings
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If you’re in the early stages of your wedding planning business, you may feel like you’re a long way off from planning luxury weddings and offering expert-level mentorships. But focusing on the right aspects of your business could get you closer to your goals than you think. This week on the Wedding Industry Insider Podcast, we’re talking to Lisa D…
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236. Consistent Lead Generation: Ads in the Wedding Industry Just Got Easier
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In this episode I chatted with Whitney Hodges and Daniela Justus, the brilliant minds behind Wedding Industry Ads and Summit speakers at this years Wedding Pro CEO Summit, June 3 - 6, 2024, at the Line Hotel, in Austin Texas. https://brandeegaar.com/summit We dove into the world of Google and Meta ads and let me tell you, the insights we uncovered …
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235. 5 Steps to Take When an Employee Quits Your Wedding Business
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Hey Wedding Industry Pros! Are you feeling overwhelmed by the emotional toll of employee resignations? Trust me, I've been there. But here's the thing: it's not the end of the world. Join me on my podcast where I walk you through a five-step process to handle resignations like a pro, whether they're friendly or not. Let's ditch the overwhelm and bu…
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WII 139 – An Advertising Plan That Pays Off with Mark Chapman
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You’re eager for new clients (or at least the right clients) – so you’re ready to start paying for advertising. But seeing real results is way more complicated than throwing a few bucks toward social media ads. So how do you know if you’re ready to start advertising, and how do you make sure that your investment pays off? To get the best answers, w…
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234. Mastering Conflict Resolution in the Wedding Industry w/ Jen Trotter
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I had the pleasure of sitting down with Jen Trotter, a bridal beauty expert and conflict resolver, to explore the complexities of dealing with drama, conflict, and chaos in the wedding industry, emphasizing the significance of effective conflict management. Jen and I share practical tips and insights on enhancing communication skills, managing team…
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233. You're Running a Business. Treat it Like One.
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Today we dive deep into the importance of profitability for our wedding businesses. Without profit, our businesses lack purpose. It's a heart-to-heart conversation aimed at helping you navigate the challenges of balancing creative fulfillment with the financial health of your business. ========================= EPISODE SHOW NOTES BLOG: https://bran…
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WII 138 – Timeline Genius Deep Dive with Brooke Bowenschulte
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If you’ve listened to any episode of Wedding Industry Insider, you’ve heard us mention Timeline Genius. But what exactly is it? Here on our podcast, we get to talk with wedding pros and innovators who are improving the industry through their work and mindset. We love highlighting leaders in wedding planning, technology, and education every time we …
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232. Should You List Pricing on Your Website?
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In this episode i'm diving into the BIG question: to list or not to list your pricing on your website. I've shifted from being on the fence to a firm believer in showcasing your rates. It's all about transparency and connecting with your ideal clients right from the start. This podcast is bursting with practical tips to help you strategically posit…
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231. Quick Pricing Strategy for Wedding Pros
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In today's episode, I focus on the importance of embracing the pricing question from potential clients. I emphasize the significance of understanding it as a buying question, providing insight from my Accelerator program coaching calls and a personal anecdote about designer shopping in New York. I encourage wedding professionals to view the pricing…
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WII 137 – How to Use Data to Drive Growth with Shauna Smith
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You’re putting a lot of energy into marketing your business and delivering an amazing service for couples. But how do you know if your efforts are resonating the way you want them to? Wedding planning is an emotionally driven career, requiring lots of creativity and passion. That often means pros miss out on an essential part of building success: d…
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230. Pricing Your Services for Success [Power Hour Coaching Call]
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Imagine transforming your business from DIY-focused messaging that attracts budget-conscious clients to a premium brand that commands top dollar. That's exactly what Felicia did, skyrocketing her sales from $400 to an astonishing $14,000 in just one month with the right strategies. This isn't about working harder; it's about working smarter. Whethe…
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229. 15 Best Marketing Ideas [that will actually make you money!]
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I'm beyond excited to dive deep into an episode that's packed with marketing gold just for you. Today, I'm pulling back the curtain on my very own playbook to share 15 game-changing marketing strategies that are guaranteed to boost your revenue this year. All the resource links mentioned in this episode will be found on the Show Notes Blog, linked …
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WII 136 – Refining Your Foundation With Fallon Carter
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You know a strong foundation is essential to running a successful wedding planning business. But when it’s time to refine or restructure, getting to the bottom of things can seem daunting. Fallon Carter of Fallon Carter Events is here to help! She’s joining this week’s Wedding Industry Insider to talk about the essential (and pretty simple!) proces…
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228. The 4 Buyer Types and How to Close Them w/ Kenda Laney
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I would like to introduce you to my Business Coach for 2024, Kenda Laney. We talk about the 4 buyer types and how understanding these can boost marketing and sales outcomes. The 4 buyer types are: Driver, Analytical, Expressive, and Amiable. Each has unique characteristics and behaviors that influence their buying decisions. We tied these buyer typ…
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227. You're Using Instagram Wrong. Do This Instead.
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This episode dives into the importance of using Instagram strategically as a wedding professional to fill your lead funnel. Rather than viewing Instagram as a gallery for pretty photos that requires random posting, it should be utilized as a powerful sales tool to constructively engage with potential clients who are researching vendors. My discussi…
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WII 135 – Don Mamone’s Inspiring Journey to Authenticity
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“Show up, shine bright, get loud, be clear, and take up massive space in your market.” How do you bring your identity to your business? Today we’re sharing an incredible interview with Don Mamone, an identity coach and photographer whose unique journey to authenticity is an inspiration to anyone who wants to shine bright as an entrepreneur. Don is …
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226. How to Generate More Leads and Close More Weddings
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Today's episode is a little bit different because I am replaying the live workshop that I recently hosted. (February 1, 2024) We had 1200 wedding pros register for this workshop, We had so much fun on this webinar, where I share with you the concept of the "engagement boom" expected in 2024 and how we as wedding professionals can truly take advanta…
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225. Flower Power: From Farm to Flourishing Business w/ Sydney Garvey
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Sydney Garvey's story is a testament to the power of implementing the course work inside of the Wedding Pro CEO Accelerator. She transitioned from flower farming to opening a brick-and-mortar florist shop while expanding her wedding services. The key moment that activated the growth was her realization that the business side of the wedding industry…
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224. Wedding Photographer to CEO: Cayla Cummings' Scaling Journey
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What can the Wedding Pro CEO Accelerator do for my Photo and Video Business? In this episode, I had the wonderful opportunity to chat with Cayla Cummings, a phenomenal luxury wedding photographer and videographer from Texas. We dived deep into Cayla's journey of creating a thriving multiple six-figure wedding business and her scaling success. She o…
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