Who are you talking to? How do you know that what you are selling resonates with the right audiences? In this episode of Transmisión, Graham and Juan Pablo discuss how to pinpoint your ideal customers, analyze their behaviors, and tailor your marketing efforts to make the right impression. By identifying your audience, you’ll connect with them on a…

Whether you’re a seasoned marketer or just starting out, Graham and Juan Pablo are going over the basics of setting up your branding strategy. A comprehensive guide with everything you need to elevate your brand and stand out in a crowded marketplace.Av Alpha Co. Marketing & Media

How often do you look back and reflect on the progress your company’s made (or not)? Separating the year into four quarters helps you understand progress, track goals, and provide well-spaced incentives. On this episode of Transmisión, Graham and Juan Pablo discuss the benefits of quarterizing your mind when it comes to business —and marketing camp…

Think direct mail is out of date? Think again. On today’s very special episode of Transmisión, Juan Pablo sits down with Kathy Hall, ATIME4Marketing’s CEO. They’re talking about all things direct mail in today’s marketing landscape. Listen to find out how you, too, can benefit from adding a little old school postal mail to lift your digital marketi…

With only 22% of organizations receiving adequate conversion rates from their ultramodern marketing efforts, it is clear that digital marketing could use some support. Here’s where tried-and-true old-school techniques come in. On today’s episode of Transmisión, Graham and Juan Pablo go over blurring the lines between on and off-line efforts and how…

You can lead a horse to water but you cannot make them drink —that’s when the marketing funnel comes in! An effective marketing funnel helps generate leads, convert them into customers and turn customers into loyal campaigners. Graham and Juan Pablo go through the process and discuss successful strategies (or not) to get those raving reviews. Go to…

What makes Digital Ads unique? Like data-driven yellow pages, they have now become pivotal and also a huge arena for creativity. In today's episode, we dissect their different channels; discuss how they fare in comparison to SEO; and delve into their endless possibilities. And, as usual, we are adding Spanish into the mix. Come with us on this deep…

Graham and Juan Pablo are back to discuss all things PR. Learn how the power of SEO helps boost PR and vice-versa. We are adding a zest of Spanish strategies to expand our reach! Go to https://alphacomarketing.com/ to learn more. Follow us on social media:Linkedin: https://www.linkedin.com/company/alpha-co-marketing-media Facebook: https://www.face…

Ever wonder why certain companies are consistently at the top of Google’s result pages? The answer is keywords, keywords, keywords. Or should we say “palabras clave”? On today’s episode, Graham goes over how to do proper research to find the perfect keywords to position your business and reach your audience through SEO… and in two languages!Go to h…

In our brand-new episode of Transmisión, we’re staying on brand by tackling one of marketing’s biggest pillars: branding. See what we did there? From building a brand from scratch to how to stay consistent, listen to Graham and Juan Pablo discuss all things branding with a focus on online presence.Av Alpha Co. Marketing & Media

Welcome to Episode 7 of the Alpha Co. Podcast! How can social media take your business to new heights? On today's episode of Transmisión, Graham and Juan Pablo take on social media for marketing purposes. How do you know which platform is right for your product or business? We discuss these big-picture issues and then move on to a breakdown of each…

Welcome to Episode 6 of the Alpha Co. Podcast! In this episode, we dive into the world of SEO, exploring what it is and the crucial dos and don'ts of effective optimization. Join us as we unravel the mysteries of search engine optimization, providing valuable insights and practical advice for achieving SEO success. Tune in now!…

Welcome to Episode 5 of the Alpha Co. Podcast! Join us as we explore best practices for designing an engaging user experience, elements, and sections to consider when building a website, optimizing for SEO, crafting compelling content, and maximizing your prospects' experience with your site. Tune in now!…

Welcome to Episode 4 of the Alpha Co. Podcast! In this episode, we dive deep into the realm of Google My Business! We uncover the secrets to unlocking the full potential of this powerful tool and explore how it can revolutionize your online presence. Join us as we discuss the key features, optimization techniques, and practical tips for maximizing …

Welcome to Episode 3 of the Alpha Co. Podcast! In this episode, we delve into the world of bilingual marketing best practices, focusing on strategies to effectively reach and engage multicultural audiences. We share invaluable insights on optimizing marketing campaigns, leveraging cultural nuances, and harnessing the power of language diversity to …

Welcome to Episode 2 of the Alpha Co. Podcast! In this episode, we will dive into the exciting world of Artificial Intelligence (AI) and its impact on marketing. We will explore the benefits and challenges of using AI in marketing campaigns and how it can be used to improve customer experiences and also explore considerations you should have when u…

Welcome to the Alpha Co. Podcast! Explore a bit on the benefits of digital marketing and hispanic digital marketing, including a journey through the Pepsico Juntos Crecemos program and the impact we've helped create on the hispanic community.Av Alpha Co. Marketing & Media