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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innehåll tillhandahållet av Carol Duncan. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Carol Duncan eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Alex is a Newcastle kid! In this 2013 interview, he talks about the effect of their record company collapsing at the height of their career.
Innehåll tillhandahållet av Carol Duncan. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Carol Duncan eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Alex is a Newcastle kid! In this 2013 interview, he talks about the effect of their record company collapsing at the height of their career.
Art Ryan describes Rick Pointon as 'Newcastle rock royalty', and Rick is perhaps best known for his work with the legendary Benny & The Jets. At their peak, Benny & The Jets performed more than 300 nights each year and have worked with some incredible Australian and international industry figures. If you grew up with Johnny O'Keefe in your ears and seeing bands at venues like the Palais, the Impala or even Bus Stop - you'll love the stories Rick tells in his book. What was 'Henry Mousetraps', and what did Sandra the Go Go Girl have to do with Barry Gibb's secret visit to Newcastle in 1977? Rick also lays to rest the oft-told tale of Little Richard's religious epiphany that led him to throw his jewellery into the harbour.…
Glamour on Glass is a stunning exhibition curated by University of Newcastle history student and Vera Deacon Scholar, Isabel Whittle, focusing on the portrayal of women and fashion in the Newcastle Sun. Featuring photographic prints of fashion models in structured daywear and glamorous evening wear, the exhibition explores the impact of the Great Depression on fashion trends and garment production during the 1930s. Also on display are items on loan from The Australian Museum of Clothing and Textiles, including accessories chosen by women of the 1930s to complement the fashions of the day.…
In June 2018, Ross Balderson shared a photo in the Lost Newcastle Facebook Group of a scale model scene of Newcastle 1899 that he was building. Not only did people not mind Ross sharing a photo of his incredible model work, the photos and conversations have continued ever since. Ross says he was inspired to build the scale model after seeing a Ralph Snowball photograph of the city - a labor of love that took ten years to complete! Ross has finally been able to bring his diorama of Newcastle in 1899 to Newcastle Museum, complete with operating scale model trains that work their way around the harbour and models of ships that are historically accurate and visitors to the port of Newcastle. Lost Newcastle founder, Carol Duncan, caught up with Ross Balderson at Newcastle Museum.…
Ruth Cotton is well known to many in Newcastle for her huge body of local history work on the multicultural hub of Hamilton. Her Hidden Hamilton blog began as a way for her to find out more about the suburb she was moving to from northern NSW! Hundreds of stories and two books later, Ruth is still just as passionate about her adoptive home. But Ruth has released a new book, a memoir called A Fragile Hold which details her 1997 diagnosis with multiple sclerosis and the changes to her life from that point. In 2020, just as the pandemic locked us in our homes with huge uncertainty, Ruth’s husband became unwell.…
Dr Roland Bannister lived his early life in Waratah. After training as a carpenter, Roland because a music teacher and studied at the Newcastle Conservatorium of Music. Moving further inland in NSW for many years, Roland taught at Glen Innes High School and for 32 years as a music academic at Charles Sturt University’s Wagga Wagga Campus. Roland's book, 'Hunter Valley Ancestors - An Incomplete Chronicle of the families Burns, Puxty, Hewitt, Longworth, Poile, Pascoe, Kenny, and Hancock' is out now and available by emailing rsbannister@gmail.com…
It's often rumoured that Little Richard - considered the founding father of rock music - suddenly found God while on tour in Australia in 1957 and threw his jewellery into Newcastle's Hunter River. But is it true? It is known that Little Richard, born Richard Wayne Penniman, came from a deeply evangelical background in Macon, Georgia, and that after his Australian tour he returned to the US and began studying theology. In this episode, Carol Duncan speaks with Dr Roland Bannister about his research in finding out the truth behind this amazing story.…
It started with a brick and has led to a community of nearly 70,000 people connecting over a love of history and mystery. This is Lost Newcastle. A corner of the internet where you can have nice things! ABC Newcastle's Kia Handley spoke to founder Carol Duncan.
The Victoria Theatre is the oldest theatre still standing in NSW. Opened in 1876, it was rebuilt in 1890/91 and added to the NSW State Heritage Register in 1999. Nancy Tapp performed at the Victoria Theatre in the 1950s and in this podcast, reminisces about the theatre and the shows she danced in.
After 194 years, a previously unknown album of drawings from 1818, including landscapes and portraits of Aboriginal people from the Newcastle region, returned to Newcastle for a brief exhibition by the State Library of NSW. In this episode, Carol Duncan speaks with Aunty Nola Hawken, descendant of 'Queen' Margaret and Ned of Swansea; and the Director of the Newcastle Art Gallery, Ron Ramsey. Recorded 2012.…
How often have you stopped for a rest on one of the low stone retaining walls at Blackbutt Reserve? Chances are, you’re sitting on the remains of the early headstones from Newcastle’s first European burial ground at Christ Church Cathedral. Find out more at lostnewcastle.com.au
The Wallis Album After 194 years, a previously unknown album of drawings from 1818, including landscapes and portraits of Aboriginal people from the Newcastle region, returned to Newcastle for a brief exhibition by the State Library of NSW. In this episode, Carol Duncan speaks with Dr Alex Byrne, the NSW State Librarian and Chief Executive, about the significance of the album. [Recorded 2012]…
In which Mark Tinson joins me to discuss terror alerts & Jimi Hendrix, Pat calls in to brag about having burgers with Led Zeppelin during their Australian tour, local artists Adam Miller and Jason Lowe.
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