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BANK 3.0 - Building Strong Relationships with Customers via Digital Channels
Manage episode 151232791 series 1021111
This is a webinar about this concept of digital relationships and building strong relationships with customers on a digital platform. It challenges the concept that the branch builds great relationships with customers, and thus in that respect digital channels are inferior. You'll also hear about the practicalities of having a strong relationship with a customer who doesn't visit a branch, which is a concern for many organizations who have been branch-led for most of their existence, and now shifting this, thinking about the uncertainties behind it.
The presentation structured in two parts. The first part is to give you some introductory thoughts, followed by a framework of key issues that came out in the lead-up to the webinar; primarily questions that were submitted by the audience, concerns that they have, and the key hurdles to the next generation of banking, in terms of digital engagement.
57 episoder
Manage episode 151232791 series 1021111
This is a webinar about this concept of digital relationships and building strong relationships with customers on a digital platform. It challenges the concept that the branch builds great relationships with customers, and thus in that respect digital channels are inferior. You'll also hear about the practicalities of having a strong relationship with a customer who doesn't visit a branch, which is a concern for many organizations who have been branch-led for most of their existence, and now shifting this, thinking about the uncertainties behind it.
The presentation structured in two parts. The first part is to give you some introductory thoughts, followed by a framework of key issues that came out in the lead-up to the webinar; primarily questions that were submitted by the audience, concerns that they have, and the key hurdles to the next generation of banking, in terms of digital engagement.
57 episoder
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