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#442 – Maxwell Nee – Scoreapp
Manage episode 439651942 series 3023119
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Scoreapp
Maxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 6,000 paying clients. He’s also a multi-award winning entrepreneur, bodybuilder & dancer. He’s this week’s guest on The Next 100 Days Podcast.
Summary of the Podcast
Introduction to ScoreApp
- Maxwell Nee introduces ScoreApp, a marketing funnel software that helps service businesses and entrepreneurs build personalised quizzes to generate leads.
- ScoreApp has about 6,000 clients and offers plans ranging from £29 to £120 per month.
How ScoreApp Works
- ScoreApp uses a “value exchange” model where users take a quiz in exchange for a personalised report.
- The quizzes are designed to be engaging and convert at much higher rates than traditional lead magnets.
- The reports provide insights tailored to the user’s responses.
Benefits of ScoreApp
- The high engagement and personalisation of ScoreApp quizzes lead to conversion rates around 40%, much higher than the 15% typical of lead magnets.
- This allows businesses to build a larger pool of qualified leads to follow up with.
ScoreApp’s AI Capabilities
- ScoreApp has developed an AI wizard that can quickly generate quiz questions and copy, reducing the time to set up a new quiz from hours to just a few minutes.
Ideal ScoreApp Clients
- ScoreApp’s primary clients are coaches, consultants, service providers, and other entrepreneurs selling digital products or services.
- The software is versatile and can be used for lead generation, client assessments, and more.
ScoreApp’s Growth Plans
- ScoreApp has seen strong growth in the UK market over the past 4 years and is now looking to expand to the US and Asia Pacific regions to reach a much larger potential client base.
Recap and Next Steps
- The hosts and guests summarise the key benefits of ScoreApp and encourage listeners to check out the free book offer at scoreapp.com/book to learn more about the software and how it can be applied.
Clips from the Podcast
What is ScoreApp?
Why Quiz Funnels?
Testimonial from Maxwell
The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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