274: Jack Zigon: Unlocking the Secrets of Architectural Photography

The Profitable Photographer

Hey everyone, it’s me again, Luci Dumas, and in this episode of The Profitable Photographer, I had the pleasure of chatting with architectural photographer Jack Zigon. We dug into the fascinating world of architectural photography and the business side of things that makes it all work. Let me tell you, it was such an insightful conversation, it almost made me want to start a new career/ specialty.

He is a photographer based in Philadelphia who specializes in photographing architecture. One of his loves is capturing the built environment, and also has a passion for landscape and nature photography, and loves to use light and composition to create beautiful photos with that “wow” factor that makes your clients want to stop and stare.

He has had an “illustrious career” working in sales, online marketing and photography for 30 years,In a previous life, as VP of Internet Marketing, he grew Comcast Business’ online marketing division from $76 million/year to $1.6 billion annually, In other words…he is very smart and has had a lot of success before starting this new business.

Here’s what else we covered:

• Real Estate vs. Portfolio Photography: While real estate photography can bring in a steady but moderate income, Jack explained how portfolio photography for architects is where the real long-term value is.

• Marketing Strategies: Jack gave us a peek into how he markets his business using tools like LinkedIn, email newsletters, and even printed portfolios sent to hot prospects.

• How Jack Approaches a Job: It all starts with learning the story behind the building from the architect.

• Starting in Architectural Photography: Thinking about diving in? We chat about where to start and skills needed to get going successfully.

• The Gear Game: Jack also talked about what high-end equipment needed for architectural photography

• Pricing Your Services: Pricing can be tricky! Jack emphasized how essential it is to price your work correctly. Finding that sweet spot is an art in itself.

Whether you’re thinking of getting into architectural photography or just curious, this episode is packed with practical tips and advice. I hope it gets you excited to grab your camera, explore the beauty of buildings, and start experimenting.

Thanks for tuning in, and don’t forget to subscribe to The Profitable Photographer on YouTube and your favorite podcast platform. It is the encouragement I need to keep sharing and interviewing amazing guests.

Here is how to connect with Jack

• [e-mail]
• www.jackzigon.com
• https://www.linkedin.com/in/jackzigon/

Connect with Photography Business Coach Luci Dumas:

• Website
• Email: [e-mail]
• Instagram
• Facebook
• YouTube