Designing brands that Never Sit Still with Mike Tosetto

Design Your Life with Vince Frost

Not every path to success is a straight one. Mike Tosetto knows this firsthand. From growing up in Sydney’s Inner West as a skate kid who took photos with a disposable camera of the local street art — or, as her calls it, ‘mad graph’ — to living out back for two years at Ayres Rock Resort, to playing didgeridoo on stage at the Glastonbury music festival. His path has been anything but direct.

After realising his job at a supermarket chain wasn’t going anywhere, he got a job at a publishing house, and started hanging around the graphic design department and tinkering with computers with the IT guys. But it was when he stumbled upon a University of Sydney open day that things really started to unfold in the right direction. He got into a digital media master’s degree, and his path was set.

Today, Mike runs one of the foremost animation studios in Australia. Creating motion branding for businesses like Samsung, Adobe, Adidas, Microsoft, Google, Binge and Bugatti, translating strategic concepts into motion.

Listen in as Vince and Mike discuss being burnt out and not being able to see the woods for the trees, the relentless pursuit of delivering great outcomes, and the future of motion design.

https://neversitstill.com/

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