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How to Land New Clients Through Media Features... with Jen Hartmann
Manage episode 432951346 series 3543566
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In this episode, Jen Hartmann, the founder and CEO of NEAT, a boutique PR and marketing agency, joins Jeffro to discuss the importance of earned media and public relations (PR) for businesses. They explore the process of PR, building a PR strategy, and capitalizing on successful PR campaigns. They also discuss when it makes sense for small businesses to invest in PR and how to decide where to focus PR efforts. The episode concludes with examples of successful PR strategies and the key takeaway of highlighting your unique credibility in PR pitches.
Takeaways:
1. Get to know your clients and where they spend time.
2. PR is all about starting conversations, or controlling the conversation.
3. Make sure you have a strategy before simply pitching journalists.
Connect with Jen Hartmann
https://neattheagency.com/high-proof-pr
https://neattheagency.com/
Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.linkedin.com/in/frobro/
Timestamps:
00:00 Introduction: The Importance of Earned Media
01:04 Defining Public Relations and Building a Strategy
06:50 When Does PR Make Sense for Small Businesses?
09:08 Capitalizing on a Successful PR Campaign
10:36 Deciding Where to Focus PR Efforts
23:04 Key Takeaway: Highlight Your Unique Credibility
Free Website Evaluation: FroBro.com/Dominate
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