The Olympic struggle to stay relevant

The Sports Agents

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4M ago 39:05

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With only a few days until the opening ceremony in Paris, The Sports Agents find out more about Team GB's 'golden generation' and if they'll soon become household names.

Are the Olympic Games still at the pinnacle of world sport and how much are they prepared to change in order to stay relevant?

In wide-ranging interviews with both Andy Anson, British Olympic Association CEO, and Jack Buckner, a 5000m Champion now Chief Executive of UK Athletics - Gabby & Mark discuss the strength of the 'Team GB brand', public faith in a clean sport, the threat of prize-money to the 'Olympic spirit' and much more.

Executive Producer: Adonis Pratsides

Video Producer: Sam Trudgill

Social Media Editor: Georgia Foxwell

Tom Hughes is Editor for The News Agents podcast network

Vicky Etchells is the Commissioning Editor for Global

You can listen to this episode on Alexa - just say "Alexa, ask Global Player to play The Sports Agents".

And, the Sports Agents now have merch!

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