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🎙️ Episode 271 | Mastering Intelligent Direct Mail Automation
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Innehåll tillhandahållet av Millennium Live | A Leadership & Discovery Podcast and The Millennium Alliance. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Millennium Live | A Leadership & Discovery Podcast and The Millennium Alliance eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of Millennium Live Podcast, we're joined by Summer Hahnlen, Senior Director & Industry Expert at Lob, bringing over two decades of expertise in Direct Marketing. With a career spanning iconic brands like DISH Network, DIRECTV, and AT&T, Summer is a driving force behind strategic, data-driven marketing initiatives. Summer explains how marketers can efficiently create, send, and track targeted direct mail at scale with automation, She shares insights on pairing direct mail with complementary channels, its place in the marketing workflow, and her bold focus on retention strategies this year. Plus, Summer reveals essential personalization variables, key metrics for tracking direct mail success, and discusses the transformative potential of AI in direct mail marketing.
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