Gå offline med appen Player FM !
A new itinerary for the tourism industry
Manage episode 423405912 series 2904704
McKinsey spoke with more than 5,000 travelers across geographies and generations as part of a recently published survey that reveals clear differences in behaviors, motivations, and expectations among a diverse set of tourists. On this episode of The McKinsey Podcast, McKinsey’s Margaux Constantin and Jasperina de Vries speak with editorial director Roberta Fusaro about data that can help travel and tourism companies tailor their offerings and realize more bookings, higher satisfaction, and, ultimately, repeat visitors.
In our second segment, from our CEO Insights series, McKinsey senior partner Kurt Strovink shares an approach to help CEOs connect with stakeholders—a relationship that’s prized but too often elusive.
See www.mckinsey.com/privacy-policy for privacy information
Kapitel
1. A new itinerary for the tourism industry (00:00:00)
2. CEO Insights (00:23:42)
101 episoder
Manage episode 423405912 series 2904704
McKinsey spoke with more than 5,000 travelers across geographies and generations as part of a recently published survey that reveals clear differences in behaviors, motivations, and expectations among a diverse set of tourists. On this episode of The McKinsey Podcast, McKinsey’s Margaux Constantin and Jasperina de Vries speak with editorial director Roberta Fusaro about data that can help travel and tourism companies tailor their offerings and realize more bookings, higher satisfaction, and, ultimately, repeat visitors.
In our second segment, from our CEO Insights series, McKinsey senior partner Kurt Strovink shares an approach to help CEOs connect with stakeholders—a relationship that’s prized but too often elusive.
See www.mckinsey.com/privacy-policy for privacy information
Kapitel
1. A new itinerary for the tourism industry (00:00:00)
2. CEO Insights (00:23:42)
101 episoder
Semua episode
×Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.