Top 5 Brand Design Mistakes Every Business Should Avoid

Market It! - Build Your Dream Brand

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Top 5 Branding Mistakes to Avoid: Essential Tips for Entrepreneurs and Designers

In this video, I outline the top five brand design mistakes to avoid. This video is perfect for new entrepreneurs and designers DIYing their brand identity. Learn about the pitfalls of overcomplicating logos, the importance of a versatile design, avoiding trendy aesthetics, understanding your brand's essence, and maintaining consistency. With practical advice and free resources like brand templates and strategy guides, you're equipped to create a timeless, cohesive brand that resonates with your audience.

00:00 Welcome to Branding Insights with Anne-Héloïse Chavin

00:26 Top 5 Brand Design Mistakes to Avoid

00:48 Mistake #5: Overcomplicating Your Brand Elements

01:50 Mistake #4: Not Having a Versatile Logo

03:45 Mistake #3: Blindly Following Trends

05:50 Mistake #2: Ignoring Your Brand's Essence

07:45 Mistake #1: Lack of Consistency Across Platforms

10:43 Final Thoughts and Resources

At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here!

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