The Down & Dirty Truth About Episode Length

Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology

Okay... what's up with these hosts who love to talk like they're determined to rival Tolstoy with their marathon episodes? (looking at you, Joe Rogan 👀)

There's this trend going on right now where 39% of episodes are clocking in over 40 minutes. But that doesn't mean listeners are listening that long.

So basing your episode length off some random google search for "how long should my episodes be" or copying other hosts and making your episodes as long as theirs might actually be causing you to lose listeners.

The perfect episode length ultimately comes down to your listener's specific preferences — which is why inside this episode, I'm going to you how to figure out exactly how long *your* episodes should be based on your unique listener data.

Ready for your listeners to do the work for a change and tell you exactly what they want? Hit play and let’s dive in.

0:03 - The Dangerous Mistake Most Podcasters Make When Determining Episode Length

2:20 - The Surprising Metric You're Probably Ignoring (But Shouldn't!)

5:24 - How to Nail Your Ideal Episode Length from Day 1

8:16 - Where Your Listener is Tuning in From Matters More than You Think

10:16 - The Easy 2-Step Process to Optimize Episode Length for Maximum Listener Engagement

→ This episode was recorded on the Deity VO-7U

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