#175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook

Building A Modern Employer Brand podcast with Susanna Rantanen

Building A Modern Employer Brand podcast with Susanna Rantanen

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Mind The Business: Small Business Success Stories

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Understanding Taxes as a Newly Formed Small Business - Part 2 of the Small Business Starter Kit 28:24

för 18 dagar sedan28:24

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In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

för ungefär ett år sedan 17:29

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The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of their role within an organisation has significantly altered the talent attraction and retention landscape.

In this Building a Modern Employer Brand podcast episode, I address the greatest challenge for people managers, HR and talent acquisition: talent attraction and retention. I explain why we are struggling with these and how you can start removing yourself and your organisation from these struggles with a simple employer branding strategy making the most of persuasive communication.

🔗 This episode includes multiple additional resources and a free eBook you can find on the shownotes page here >

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

185 episoder

#Business #Podcasting Education #Susanna Rantanen

Building A Modern Employer Brand podcast with Susanna Rantanen

#175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook

Building A Modern Employer Brand podcast with Susanna Rantanen

published för ungefär ett år sedan

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🔗 This episode includes multiple additional resources and a free eBook you can find on the shownotes page here >

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

185 episoder

#Business #Podcasting Education #Susanna Rantanen

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Building A Modern Employer Brand podcast with Susanna Rantanen

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#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book! 22:34

för 5 dagar sedan22:34

22:34

What if I told you that employer branding isn’t about you—it’s about them? And by 'them,' I mean your talents, the people you want to attract and keep. In today’s special episode, I’m giving you an exclusive sneak peek into my brand new book Story-Driven Employer Branding: Introducing The Magnetic Employer Branding Method™. You’re about to hear the very first chapter, and trust me—it’s going to change the way you think about employer branding forever. So, grab a coffee, sit back, and let’s dive in. And if you love what you hear, you can grab the full book right now on Amazon! (If the Amazon link doesn't work, go to Amazon and search for 'Susanna Rantanen' or 'Story-Driven Employer Branding' and you'll find this book. Get the book and multiple freebies available for my book's buyers! Let’s get started!…

Building A Modern Employer Brand podcast with Susanna Rantanen

1
#187 How tech company Mitgo found success with employer ambassadors 41:39

för 17 weeks sedan41:39

41:39

How Mitgo’s 90 ambassadors have made employer branding magic – with Veronika Batmanova Ready to take your employer branding to the next level? 🤔 This episode is your ultimate guide! Join me and Veronika Batmanova, the leader behind Mitgo’s wildly successful employee ambassador program, as we uncover the exact steps that made it thrive. 🔥 Key topics we cover: - How Mitgo engaged employees authentically (without a big budget!). - The role of motivation, recognition, and creativity in keeping ambassadors active. - Why platforms like LinkedIn and even TikTok are game-changers for professional branding. 💬 Watch now to hear inspiring stories, learn actionable tips, and discover why this ambassador program stands out in the crowded employer branding space. 👉 Find links to example posts here: https://modernemployerbrand.com/podcast187 Don't forget to subcribe and give us your rating if you enjoy this podcast! With love Susanna…

Building A Modern Employer Brand podcast with Susanna Rantanen

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Airbus Finland Does It: Employer Branding Breakthrough 46:30

för 25 weeks sedan46:30

46:30

Airbus Finland Does It! Award-winning employer branding gets regular contributions from employers at the Helsinki and Jyväskylä offices. How did they succeed so quickly, in just six months without zero campaigns? We spoke with Maiju Karppinen, HR Business Partner at Airbus Finland, who in her role, owns employer branding in the Finnish subsidiary. Our conversation covers the award-winning employer branding strategy process, challenges faced, feedback received, and the impact of winning an award on the organisation. What we believe to be especially interesting to you is how Maiju has managed to engage so many Airbus employees in employer branding work. She shares her experiences and insights, providing valuable lessons for listeners. Tune in to this new episode on Building a Modern Employer Brand Podcast with me, Susanna Rantanen, co-hosted by Nora Nykänen!…

Building A Modern Employer Brand podcast with Susanna Rantanen

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Bonus Ep. 01 | About the book, death and new beginnings | Sep 28, 2024 19:59

för 25 weeks sedan19:59

19:59

Hi there, It's been a while since I last podcasted or created video content on YouTube, as I've been finalizing the draft of my upcoming book for the past couple of months. I'm back with a shorter bonus episode, the first one of the series I call Life, As It Happens. I hope you like it! Susanna

Building A Modern Employer Brand podcast with Susanna Rantanen

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#185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen 47:38

för 43 weeks sedan47:38

47:38

If you are growing an appetite for an employer branding career path, this episode will continue to tickle your fancy, like the previous two episodes on our Nora's employer branding career journey. In this week’s Building a Modern Employer Branding podcast episode, Nora and I speak with Maiju Karppinen about her employer branding career path, what inspires her and how she juggles her HR Business Partner role aside from working weekly in employer branding. Maiju works for one of our clients, Airbus Defence and Space Finland . Us three have worked together closely since early 2023 when we first created their employer branding strategy based on the Magnetic Employer Branding Method™️. In August 2023, the three of us formed an employer branding team and Nora and I have supported Maiju in building, learning and maintaining a consistent employer brand marketing process with pretty outstanding results and impact. We discuss Maiju's career path into employer branding, how she juggles all her responsibilities while maintaining weekly employer brand marketing chores and what it feels like working so closely with an external employer branding agency. 🔗 If you want the text version or watch the video version, jump right here > Or type modernemployerbrand.com/podcast185 on your browser if the RSS link does not work. Connect with Maiju Karppinen at Airbus Finland on LinkedIn: https://www.linkedin.com/in/maiju-karppinen/ Connect or follow me on socials: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/…

Building A Modern Employer Brand podcast with Susanna Rantanen

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#184 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 2 31:39

för 44 weeks sedan31:39

31:39

This part 2 episode of the Building a Modern Employer Brand podcast concludes my conversation with my employee and colleague, Nora Nykänen, on her growth journey to an award-winning employer branding professional. We talk about the three tips she shares as advice to someone wanting to build an employer branding career like hers. In this episode, Nora and I discuss her three must-know tips for anyone looking to build a stellar career in employer branding. Think of it like getting a masterclass from Yoda but with less green and more sass! 🔑 Key Highlights: 360 view of the company, its people and the talent market: You must understand your “product” and your competition, know your key selling points and what benefit employer branding can create for the business. Thirst for knowledge: Being curious enough to stay ahead of the curve in an ever-evolving field. Nora on how she maintains her employer branding knowledge on top of the game. Intrigued? Trust us; you’ll want to grab your headphones, settle in, and soak up these invaluable insights. Are we connected yet on socials? Connect with me: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Connect with Nora: LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/ Instagram: https://www.instagram.com/noranykanen/…

Building A Modern Employer Brand podcast with Susanna Rantanen

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#183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1 35:32

för 45 weeks sedan35:32

35:32

What if you were awarded as the Employer Branding Professional of the Year? Wouldn't that be pretty amazing for you, your career, and your life? Today, I'm going to introduce you to our own star, Nora Nykänen, who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland. She was recently awarded as the Employer Branding Professional of the Year 2024 (agency) at the Finnish Magnet Employer Brand Awards. In this week's and next week's episodes of the Building a Modern Employer Branding podcast, Nora and I will discuss her career and growth as an employer branding professional of the year. In these two episodes: Nora’s backstory How she EB-dated us for years before joining our agency How the Magnetic Employer Branding Method™️ has helped Nora to grow as an employer branding professional What has been elementary in supporting her growth and success as an employer branding professional Nora’s three tips on building a magnetic employer branding career Connect with Nora: LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/ Instagram: https://www.instagram.com/noranykanen/ Connect with me: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Share this episode with someone who you think would enjoy hearing Nora's inspiring employer brand career story!…

Building A Modern Employer Brand podcast with Susanna Rantanen

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#182 Behind the Scenes - I'm writing a Game-Changing Book about Employer Branding 31:06

för 46 weeks sedan31:06

31:06

This week’s episode on the Building a Modern Employer Brand podcast is a little bit different to what you and I are used to. I’m going behind the scenes on writing a book about employer branding, on the Magnetic Employer Branding Method™️. I share my backstory, how I feel about employer branding, which will be reflected in this book, and my mind map on the content of this book. I hope you like it! If you do, please subscribe to this podcast and follow me on Instagram, LinkedIn, YouTube, and TikTok. I’ll keep you in the loop about this book and you’ll learn about modern employer branding, content creation and copywriting, too. Text and video versions of this episode are available here > If the link does not work - as some RSS feeds break it - go to www.modernemployerbrand.com/podcast182 . When you are ready to get more personal with me, connect with me on my socials! LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/…

Building A Modern Employer Brand podcast with Susanna Rantanen

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#181 How building your Magnetic Employer Brand is like dating – part 2 51:14

för 47 weeks sedan51:14

51:14

Building the Magnetic Employer Brand equals the dating game going strong! If you just went.. "what the heck?", great! I wanted you to! I wanted to win your attention, and with this part 2 episode my intention is to sustain it. This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea and see whether we end up married, engaged, or broken up. In this episode, you'll learn about the most important phase in employer branding for your organisation: converting employer brand value back to the business. As a bonus, I also explain what needs to happen beyond conversions so that your organisation continues to benefit from your magnetic employer brand. I refer to The Magnetic Employer Branding Method™️ and our framework for the magnetic employer brand communication process called the Candidate Journey of the Information Era™️ in this episode. These are my brainchildren, even if the candidate's journey is similar to the systematic customer's journey. This game-changing employer branding method [developed for building the magnetic employer brand] harnesses the power of persuasive communication, storytelling, and behavioral science. Find the visual version of the Candidate Journey of the Information Era™️ in the show notes article for this episode on our Modern Employer Brand website. Click this link to land on the show notes article >> ** Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/…

Building A Modern Employer Brand podcast with Susanna Rantanen

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#180 How building your Magnetic Employer Brand is like dating - part 1 37:42

för 48 weeks sedan37:42

37:42

Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One. In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding. Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes. The other one will be released next week as episode 181. If you are like many of our clients, you’ll laugh because what I explain to you is so true and makes so much sense. And if anything, this image of dating in employer branding will stick to your mind, and you’ll remember it forever! 🔗 If you want the text version or watch the video version, jump right here > Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/…

Building A Modern Employer Brand podcast with Susanna Rantanen

1
#179 Unlock Your Potential: The Power Of Self-awareness For Career Growth 35:39

för 49 weeks sedan35:39

35:39

Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships? In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware. In this episode: 💫 What is Self-Awareness? 💫 Self-Awareness Outside Career Settings 💫 Self-awareness for Career Growth and more! 🔗 If you want the text version or watch the video version, jump right here > Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/…

Building A Modern Employer Brand podcast with Susanna Rantanen

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#178 Building a Stellar Career Path in Employer Branding 40:51

för 51 weeks sedan40:51

40:51

It is becoming increasingly difficult to build products that are genuinely better than those of competitors. That’s why talent acquisition and retention have become paramount to business success. All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in innovation, sales, marketing, leadership and building customer loyalty. That’s why talent acquisition, retention, communications, and marketing are areas businesses need to strengthen their competitive edge. In this Building a Modern Employer Brand podcast episode, I discuss building a stellar career path in employer branding as this is one of the new areas businesses can leverage for gaining overall competitive advantage. In this episode: 🌟 The statistical backing on why employer branding matters 🌟 The employer brand manager’s skill set for the future 🌟 Employer branding career progression: from novice to visionary 🌟 Self-driven success to carve your career path in employer branding 🔗 If you want the text version or watch the video version, jump right here > Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/…

Building A Modern Employer Brand podcast with Susanna Rantanen

1
#177 Targeting in Marketing for Active and Passive Job Seekers 41:10

för 52 weeks sedan41:10

41:10

In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term talent marketing depends on how well you understand and have defined who you are trying to reach. In this episode: 👉 3 reasons why targeting is crucial for your marketing success 👉 Example of targeting in marketing for a specific talent audience 👉 The risks of poor targeting in talent marketing 👉 Targeting in recruitment marketing 👉 Targeting in employer branding and more! 🔗 If you want the text version or watch the video version, jump right here > Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/…

Building A Modern Employer Brand podcast with Susanna Rantanen

1
#176 New insights on LinkedIn Algorithm 2024 that you probably didn’t know 28:22

för 1 year sedan28:22

28:22

Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% for most LinkedIn creators? Furthermore, follower growth has also slowed down to 40% for some compared to just a year ago! In this episode of the Building a Modern Employer Brand podcast, I discuss the significant LinkedIn algorithm 2024 update and how these changes impact how we use LinkedIn today. My struggles with the LinkedIn algorithm have put me off LinkedIn, and it’s time to regain the pleasure of engaging with and building relationships with you guys on LinkedIn. In this episode: 👉 What are the significant LinkedIn algorithm changes? 👉 How does the new LinkedIn algorithm impact personal and company profiles? 👉 How to make more out of LinkedIn by taking advantage of the new feed algorithm? 🔗 If you want the text version or watch the video version, jump right here > Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/…

Building A Modern Employer Brand podcast with Susanna Rantanen

1
#175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook 17:29

för 1 year sedan17:29

17:29

A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of their role within an organisation has significantly altered the talent attraction and retention landscape. In this Building a Modern Employer Brand podcast episode, I address the greatest challenge for people managers, HR and talent acquisition: talent attraction and retention. I explain why we are struggling with these and how you can start removing yourself and your organisation from these struggles with a simple employer branding strategy making the most of persuasive communication. 🔗 This episode includes multiple additional resources and a free eBook you can find on the shownotes page here > Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/…

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#175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook