Ep 490 - Time Savvy Marketing For Busy Solopreneurs With Shelly Niehaus

Author to Authority

Shelly Niehaus, with more than 20 years of experience across three different industries, is a recognized authority in marketing for solopreneurs. Her passion for marketing was ignited during her own entrepreneurial ventures, and now she specializes in assisting service-based businesses in attracting more clients through personalized branding and list building strategies. From her viewpoint, marketing for solo entrepreneurs, consultants, and professionals with limited time should be manageable, effective, and prioritized as an essential function. Drawing from her experience, she encourages creating conversations, adding value, and fostering relationships online to differentiate from conventional noise. By offering practical steps and tools, she aids entrepreneurs to triumph over feeling overwhelmed, work smarter, and take control of their marketing efforts to significantly grow their business. Shelly's perspective on solopreneur marketing is rooted in simplicity, strategy, and meaningful engagement for effective connection and conversion.

Episode Outline:
(00:02:12) Content Production for Efficient Marketing Growth

(00:08:59) Creating Genuine Connections Through Authentic
Marketing

(00:12:30) Strategic Transition: from Consumer to Producer

(00:13:48) Value-Driven Social Media Marketing Strategy

(00:17:31) 'Marketing Mondays: Boosting Productivity and Focus'

(00:25:24) Delayed Purchases for Mindful Buying Choices

Bio:
Shelly Niehaus helps service-based businesses get more clients by developing a solid personal brand and a list-building strategy with aligned content that connects and converts. The entrepreneurial journey is not for the faint of heart! However, after two decades and three different industries of owning her businesses, Shelly has learned that the flexibility and freedom to do what you love far outweigh the risks. Along the way, she discovered her true passion was marketing and helping other businesses create marketing strategies tailored to their business. As a small business owner herself, Shelly realizes it can be very intimidating to build a brand around your work and know how to present yourself to the world. Shelly is a firm believer that marketing does not have to be complicated. It can be fun! Shelly has helped numerous serviced-based businesses overcome the overwhelm of marketing by helping them create a strategy to improve their communication and create greater connections with their clients.

https://shellyniehaus.ck.page/bizresources

These are my proven business tools that save time and money, allowing the necessary space to refocus your passion where it belongs -- serving your clients and growing your business. Work smarter, not harder, and let business thrive! Get the tools now!