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NDA Meets: Marty Davies, Joint CEO, Outvertising and Co-Founder of Trans+ Adland

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Manage episode 402005518 series 3366204
Innehåll tillhandahållet av New Digital Age. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av New Digital Age eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Marty Davies is Joint CEO, Outvertising and Co-Founder of Trans+ Adland, a community group of trans, non-binary, gender non-conforming and intersex people in the marketing and advertising industry, and the founder of creative consultancy Smarty Pants.

Marty is a force of nature, driving change across our industry. A columnist for Campaign magazine and industry campaigner and thought leader, she led Outvertising’s call for brands to stand their ground during Pride Month 2023. Over 120 organisations signed up, including the top 10 media agencies.

The conversation covers topics including redefining allayship, the dangers of agencies' LGBTQIA+ networks being exploited for creating additional value for clients rather than focussing on employees' needs, and the huge problem of 'dirty attention' in online advertising.

On brands' fear of backlash:

"You will get backlash and you need to be prepared for it. To be queer, to be trans in our society, is to receive backlash. If you're going to do a campaign including queer or trans people, you're sitting with us in our discomfort, so you ahve to expect some backlash as we get it every day of our lives."

  continue reading

111 episoder

Artwork
iconDela
 
Manage episode 402005518 series 3366204
Innehåll tillhandahållet av New Digital Age. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av New Digital Age eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Marty Davies is Joint CEO, Outvertising and Co-Founder of Trans+ Adland, a community group of trans, non-binary, gender non-conforming and intersex people in the marketing and advertising industry, and the founder of creative consultancy Smarty Pants.

Marty is a force of nature, driving change across our industry. A columnist for Campaign magazine and industry campaigner and thought leader, she led Outvertising’s call for brands to stand their ground during Pride Month 2023. Over 120 organisations signed up, including the top 10 media agencies.

The conversation covers topics including redefining allayship, the dangers of agencies' LGBTQIA+ networks being exploited for creating additional value for clients rather than focussing on employees' needs, and the huge problem of 'dirty attention' in online advertising.

On brands' fear of backlash:

"You will get backlash and you need to be prepared for it. To be queer, to be trans in our society, is to receive backlash. If you're going to do a campaign including queer or trans people, you're sitting with us in our discomfort, so you ahve to expect some backlash as we get it every day of our lives."

  continue reading

111 episoder

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