Gå offline med appen Player FM !
Ep 526: Scaling Your Ecommerce Brand with Licensing Deals - It’s Not What You Think with Nathan Vazquez, Pipsticks
Manage episode 400754967 series 3315765
Challenges of running a business, the evolving perspective on marketing, and the significance of understanding marginal costs and operational readiness when scaling a business.
In this episode, Jordan West and Nathan Vazquez, shared the significant mistakes he made in selecting a 3PL company and an ERP system, resulting in six-figure losses. The discussion covers the importance of partnerships with agencies, the inevitability of business mistakes, and the value of learning from them.
Listen and learn in this episode!
Key takeaways from this episode:
- Conduct thorough research before investing in an ERP (Enterprise Resource Planning) system to avoid costly errors.
- Ensure close collaboration with agencies and partners for shared success.
- Explore licensing deals for business growth and revenue generation.
- Understand marginal costs and operational readiness for effective business scaling.
- Adaptability and creativity are essential in marketing strategy due to unpredictable elements.
Recommended Tools/App:
Klaviyo: https://www.klaviyo.com/
Sendlane: https://www.sendlane.com/
MailChimp: https://mailchimp.com/
Recommended Podcast/Audiobook:
Econ Talk: https://russroberts.info/econtalk/
Bill Simmons: https://www.theringer.com/the-bill-simmons-podcast
Today’s Guest:
Nathan Vazquez, CEO of Pipsticks spent 15 years working in finance as an options trader and market maker at Citibank. His wife, a graphic designer, started a sticker curation company called Pipsticks while she was a stay-at-home mom. Nathan supported her as she built the business, and they worked together to ship out sticker subscriptions.
Connect and learn more about Nathan and Pipsticks:
LinkedIn: https://www.linkedin.com/company/pipsticks/
Email: nathan@pipsticks.com
Website: https://www.pipsticks.com/
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
576 episoder
Manage episode 400754967 series 3315765
Challenges of running a business, the evolving perspective on marketing, and the significance of understanding marginal costs and operational readiness when scaling a business.
In this episode, Jordan West and Nathan Vazquez, shared the significant mistakes he made in selecting a 3PL company and an ERP system, resulting in six-figure losses. The discussion covers the importance of partnerships with agencies, the inevitability of business mistakes, and the value of learning from them.
Listen and learn in this episode!
Key takeaways from this episode:
- Conduct thorough research before investing in an ERP (Enterprise Resource Planning) system to avoid costly errors.
- Ensure close collaboration with agencies and partners for shared success.
- Explore licensing deals for business growth and revenue generation.
- Understand marginal costs and operational readiness for effective business scaling.
- Adaptability and creativity are essential in marketing strategy due to unpredictable elements.
Recommended Tools/App:
Klaviyo: https://www.klaviyo.com/
Sendlane: https://www.sendlane.com/
MailChimp: https://mailchimp.com/
Recommended Podcast/Audiobook:
Econ Talk: https://russroberts.info/econtalk/
Bill Simmons: https://www.theringer.com/the-bill-simmons-podcast
Today’s Guest:
Nathan Vazquez, CEO of Pipsticks spent 15 years working in finance as an options trader and market maker at Citibank. His wife, a graphic designer, started a sticker curation company called Pipsticks while she was a stay-at-home mom. Nathan supported her as she built the business, and they worked together to ship out sticker subscriptions.
Connect and learn more about Nathan and Pipsticks:
LinkedIn: https://www.linkedin.com/company/pipsticks/
Email: nathan@pipsticks.com
Website: https://www.pipsticks.com/
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
576 episoder
Όλα τα επεισόδια
×Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.