Finding Co-founder Success with Author and Serial Entrepreneur Tanis Jorge

Founders in the Wild

This episode of Founders in the Wild features Tanis Jorge, serial entrepreneur and author of The Co-founder’s Handbook. Tanis shares the stories of her first business and some highlights from the last 20 years, when she cofounded, scaled, and successfully exited multiple, data-driven businesses with the same partner.
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Her successes culminated with her most recent venture, Trulioo, which she co-founded in 2011. Between 2011 and 2015, Tanis served as Chief Operations Officer of Trulioo, working to lay the groundwork and build the foundation for the trusted, innovative, and disruptive company it has become today. In 2021, Trulioo reached "unicorn" status, solidifying both its place as the world’s leading identity verification company and Jorge’s track record for founding successful businesses.
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Tanis shares some advice from her book, The Co-founder’s Handbook as well as a founder resource, The Co-founder’s Hub and her newest venture, the Live Learn Launch Academy.

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The Co-founder’s Handbook – Amazon
https://a.co/d/dWOBEID

The Co-founder’s Hub
https://thecofoundershub.com/

Live Learn Launch Academy
https

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Kapitel

1. Teaser (00:00:00)

2. Introduction (00:00:38)

3. Tanis’ early entrepreneurial inspiration (00:00:58)

4. Setting your own destiny (00:01:52)

5. First Business – Amway (00:03:16)

6. Worldwide Dream Builders (00:03:54)

7. Founding of IQuiri (00:05:35)

8. Funding of IQuiri (00:06:33)

9. Built for acquisition (00:07:13)

10. Growth and courting acquisitor (00:08:20)

11. Contacting Experian (00:10:15)

12. Sold first business, what’s next? (00:11:00)

13. Found their niche..Switzerland of Identity (00:11:35)

14. Starting NCB Data Services (00:12:17)

15. Starting Pharos Global Strategies and selling (00:14:15)

16. Pause for the eagles (00:15:15)

17. Starting a family (00:15:53)

18. Early days of Trulioo (00:16:25)

19. Raised first $2M seed round (00:17:31)

20. Silicon Valley funded company (00:18:00)

21. The start of Trulioo (00:18:50)

22. What are investors looking at (00:19:53)

23. Advice for gaining credibility with VCs (00:20:25)

24. Building a board of advisors (00:21:21)

25. Compensating advisors (00:22:25)

26. Billion dollar funding round and stepping down off the board (00:23:45)

27. The co-founder partnership (00:25:00)

28. Words of wisdom for founders just starting out (00:26:50)

29. Introducing the co-founder relationship (00:30:20)

30. Agreements…it’s worth investing in getting legal support (00:33:10)

31. Co-founder’s Hub (00:34:44)

32. PIKE co-founder formula (00:36:00)

33. Maggie, Mila and Max question: Advice for founding business with family (00:39:55)

34. The Co-founder’s Handbook – Family Edition (00:40:33)

35. Don’t do it or follow advice in the book (00:41:20)

36. What to do if you are founding family business (00:42:07)

37. Succession. Don’t do it (00:42:36)

38. Live Learn Launch Academy (00:45:54)

39. PERT curriculum (00:47:45)

40. Ally Global Foundation (00:50:10)

41. Reach out to Tanis on LinkedIn (00:51:53)