#108: Marketing Lessons from Alexander the Great

Live Well Earn Well for Coaches & Consultants

In this captivating episode, Dr. Terri Levine shares five invaluable lessons from the legendary Alexander the Great that you can apply to help you build a massive and engaged audience. These time-tested principles offer a unique and insightful perspective on how to foster a loyal and engaged following in today’s digital landscape.

In the first lesson, Dr. Terri emphasizes the importance of forging a group identity. Just as Alexander made his troops feel he was one of them, she advises us to show our audience that we are one of them by using their language, sharing their inside jokes, and genuinely listening to their needs.

The second lesson reminds us to provide the unwavering support system our audience needs. Like a true leader, you’ll learn how to encourage your audience to be their best selves, recognize their achievements, and offer a helping hand whenever possible. This way, you’ll make them feel special and valued.

Stay tuned as Dr. Terri Levine unveils the remaining lessons and learn practical strategies for building a loyal and engaged audience.

Key Highlights From The Episode:

[00:39] Today’s Focus: 5 Lessons from Alexander the Great that we can apply to building an audience

[01:07] #1 Build a group identity

[01:34] #2 Support your followers

[02:04] #3 Find a common enemy

[02:48] #4 Fight on the front line

[03:26] #5 Share your gains

Golden Nuggets:

• When building your audience, show them that you are one of them by using their language, sharing their inside jokes, and listening to them. [01:23]

• Encourage your audience to become better, recognize their achievements, help them whenever you can, make them feel special, and show that you care for them. [01:50]

• To give back to your audience, provide value for free, reply to comments, answer questions when you receive direct messages, and offer them something in exchange for their support. [03:42]

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