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039 Ton Dobbe on Driving Your Mission with Empathy and Remarkability
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In today's episode, we're thrilled to have Ton Dobbe, the founder of Value Inspiration and the author of The Remarkable Effect - The Essential Book for Tech Entrepreneurs on a Mission. Ton dives into the relationship between product marketing and evangelism with our host, Ethan Beute.
Discover Ton's insights on achieving true remarkability and learn how to apply his innovative methodology to create meaningful differentiation and exceed customer expectations. He also delves into his mission at Value Inspiration and reveals the transformative role product marketing has played throughout his career journey.
Takeaways:
- The most important role of an evangelist is to get people energized to make a transformative journey. People need to trust that there’s a different and better way and to pursue it.
- Be remarkable in your business; remarkability is your “magic glue.” Understand what makes you unique, identify ideal customers, and cultivate these relationships. Passionate fans spread the word. Find your niche; don't aim to please everyone.
- “Empathy is underrated” in both sales and marketing. Developing it requires that the meaningful difference you’re evangelizing is first and foremost. People need to see themselves in it and to feel, realize, and experience it. Revenue and profit follow.
- The things humans do don’t scale. Yet we can create meaningful differentiation and competitive advantage through human activities. issues, you'll stand out, even against bigger competitors. Prioritize solving highly valuable and critical problems in a way that surpasses customer expectations for lasting impact.
Quote of the Show:
- “You’re on a mission to take a friction out of the market that’s been holding businesses back for too long. Name that. Make it specific.”
Links Related to This Episode:
- Ton Dobbe on LinkedIn: https://www.linkedin.com/in/tondobbe
- Value Inspiration: https://valueinspiration.com
- Ton Dobbe on Twitter: https://twitter.com/tondobbe
- The Remarkable Effect (Book Link): https://valueinspiration.com/book
- The Remarkable Effect (Amazon Book Link): https://a.co/d/dkeY6L0
- The Tech Entrepreneur on a Mission Podcast: https://valueinspiration.com/category/podcast
- The ultimate guide to tuning your B2B SaaS Segmentation (Article): https://valueinspiration.com/segmentation
- Guy Kawasaki on LinkedIn: https://www.linkedin.com/in/guykawasaki
- Donald Miller, CEO at StoryBrand on LinkedIn: https://www.linkedin.com/in/donald-miller-storybrand
See or Hear More Conversations on Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/Wh8yV510WFw
- Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t
- Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400
- Chief Evangelist: https://www.chiefevangelist.com
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
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