))
Building a Content Marketing Agency & Managing External Threats w/ Brooklin Nash (Co-Founder of Beam Content)
Manage episode 377526445 series 3506261
Innehåll tillhandahållet av Andy McCotter-Bicknell. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Andy McCotter-Bicknell eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers.
Brooklin shared a great blog the other day that prompted me to reach out titled, "I gave a generative AI tool, a content farm, and a writer the same prompt. Here's what happened."
It had me wondering how a content marketing agency deals with an external threat like ChatGPT and other generative AI-based SaaS companies. We touched on that topic, as well as:
- where generative AI is helpful for content, and where it's not (yet)
- how honing in on their target audience ensures that Beam sees more qualified, non-competitive conversations with prospects
- the decision-making process that led Brooklin to build an agency vs. remaining a freelancer
- and lots more!
Follow Brooklin: LinkedIn
Check out Beam: Website
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
63 episoder
Dela
