Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
…
continue reading
Innehåll tillhandahållet av The Seedcamp Podcast and Carlos Espinal. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Seedcamp Podcast and Carlos Espinal eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !
Gå offline med appen Player FM !
How to Lay the Foundation For Your Startup Brand
MP3•Episod hem
Manage episode 359254986 series 73827
Innehåll tillhandahållet av The Seedcamp Podcast and Carlos Espinal. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Seedcamp Podcast and Carlos Espinal eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In the latest Seedcamp Firsts episode, Joanna Christie, a VP of Brand & Marketing at Seedcamp-backed company Gaia, shares her best insights on how to lay the foundation for your startup brand and think strategically about the brand as you scale up. In conversation with our Head of Brand and Network, Natasha Lytton, Joanna emphasizes the essential role Brand plays in company building, from customer acquisition to retention. Key takeaways: 1. Brand is the first building block for anything you do as a business, not just marketing. 2. When done right, the brand plays an important role in customer acquisition and retention. 3. Brand equity is built on consistency and it evolves 4. Ideally, you want a brand guardian in-house. 5. Brand equals recognition equals trust. 6. For B2B2C marketplaces, you don’t need different brands (e.g., supplier-focused vs. demand-focused). It is one brand, and you just have different audiences Show notes: Joanna Christie - linkedin.com/in/joanna-christie-60104b15/ Natasha Lytton – twitter.com/Natashalytton Seedcamp – seedcamp.com
…
continue reading
291 episoder
MP3•Episod hem
Manage episode 359254986 series 73827
Innehåll tillhandahållet av The Seedcamp Podcast and Carlos Espinal. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Seedcamp Podcast and Carlos Espinal eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In the latest Seedcamp Firsts episode, Joanna Christie, a VP of Brand & Marketing at Seedcamp-backed company Gaia, shares her best insights on how to lay the foundation for your startup brand and think strategically about the brand as you scale up. In conversation with our Head of Brand and Network, Natasha Lytton, Joanna emphasizes the essential role Brand plays in company building, from customer acquisition to retention. Key takeaways: 1. Brand is the first building block for anything you do as a business, not just marketing. 2. When done right, the brand plays an important role in customer acquisition and retention. 3. Brand equity is built on consistency and it evolves 4. Ideally, you want a brand guardian in-house. 5. Brand equals recognition equals trust. 6. For B2B2C marketplaces, you don’t need different brands (e.g., supplier-focused vs. demand-focused). It is one brand, and you just have different audiences Show notes: Joanna Christie - linkedin.com/in/joanna-christie-60104b15/ Natasha Lytton – twitter.com/Natashalytton Seedcamp – seedcamp.com
…
continue reading
291 episoder
Alla avsnitt
×Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.