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Extra Paint with Enriqueta Arias
Manage episode 342394290 series 3399424
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Your key takeaways for today
- During some projects you might feel you’re not going to make it over the line. Don’t be afraid of collaboration. What seemed impossible for one person, might be possible with a team of artists. You will learn the most from the challenging projects.
- Remember the role of the advertising agency. They are hired to create campaigns to sell products. They don’t have an eye for art because they are not artists. You are the artist. Use your knowledge and skills to bring a campaign to life and it will be appreciated.
- When working with an agency, the budget will almost always be negotiated. Evaluate what you want to do in the long term, does this project help you reach your goal? If you have worked with a brand through an agency and created successful campaigns with your art, it strengthens your proposal when you approach the brand directly to collaborate again.
- You don’t need to work with big brands to be successful. You might admire an artist online who has a lot of big brand clients but everyone has their own stuff going on behind the scenes. Make projects that allow you the freedom to be creative. At the end of the day, all artists want is the freedom to make the projects that they really feel passionate about.
- Document your work. Even if you’re doing a small mural or a piece of art, document it. Take photos, record your process, write a blogpost, make a video. Use what you create to make more people aware of your art through social media and your online presence. Ask for permission to get a wall. Even if you’re at home right now, you can still expand your portfolio. Try different mediums and experiment.
- If you have the hiring power, use it. Watch out for bias and work towards lasting change by hiring diversely, encouraging others and promoting their work. Seek out the kind of people you admire online in your own community. Build a platform that promotes artist’s talent.
Stay Social
Follow Artsynonym on Instagram @artsynonym
Follow Enriqueta on Instagram @enriquetarias
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