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2003 Letter - Long Term Thinking
Manage episode 338022239 series 3173675
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Jeff takes Long Term Thinking pretty seriously. The majority of his letters up until 2003 have the 'Long Term' or 'Long View' in the title!
In this letter, he walks shareowners through some examples of what it means to apply long term thinking to do right by the customer. And he reiterates his assertion that what's right for the customer will ultimately be right for shareowners.
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