194. How to avoid the "employee" trap as a fractional CXO

How to Sell Advice

It's incredibly easy to get sucked into being an employee-like figure when you do fractional leadership work.

When I first got started as a fractional CMO, I basically had two part-time jobs. The money was good but I worked HARD. I knew I needed to create better parameters.

In this episode of Mindshare Radio, I'll break down the five main ways to avoid turning into a set of employee-like hands when you sell fractional CXO services.

We'll talk about things like:

1. Setting expectations during sales
2. Defining what you will or won't do
3. Building your Rolodex
4. Setting a limit on your time if needed
5. Down-selling yourself to pure advisory work

And a ton of nuance in between.

Listen in and let me know what you think—did I miss anything important?

Hit reply and let me know.

—k

P.S. Need help transitioning into advisory/fractional CXO work? Check out my Paid to Think program or join Mindtrust, the no-brainer group coaching and training program for as little as $63/mo. when you pay annually.