Ep. 98: What is a personal brand business?

In this part of your podcast episode, you discuss the concept of a personal brand, providing insights and guidance on what it is and how it can be developed. Here's a summary of the key points you cover:

Defining a Personal Brand:

A personal brand is essentially your personal identity and how you present it to the world.
It encompasses your ideas, expertise, reputation, and personality.
While it is about you, it is also about your target audience and how you can help them.

Components of a Personal Brand Identity (The 3 V's):

Visual Identity: This aspect relates to how you present yourself on your website and social media. Strive for a balance between personal and professional content.
Verbal Identity: This refers to the message you convey to the world. Craft your message with your target audience in mind, making them feel like you are addressing their specific needs.
Values Identity: Your values shine through your content. Express your beliefs and values through your messaging and content to connect with your audience on a personal level.

Do You Need a Personal Brand?:

You may not necessarily need a personal brand if your business follows a more corporate model and has a clear, self-explanatory name.
In such cases, including the purpose or type of business in the name can be sufficient.

Choosing a Personal Brand Name:

If you opt for a personal brand, consider using your own name, as it makes it personal and relatable.
Be aware that using your name exposes you to various audiences, including friends, family, potential clients, and potential employers.
Consider purchasing related domain names to protect your personal brand image.

Conclusion:

Deciding whether to have a personal brand or a corporate brand requires careful consideration.
If you transition from a corporate brand to a personal brand, be prepared to make adjustments to your business plan, marketing strategy, and promotional materials.
Spend time thinking through this decision to ensure you align your brand identity with your goals effectively.

Your insights provide valuable guidance for those looking to understand the concept of a personal brand and its role in business identity and marketing.

Website: www.tomclairmont.com

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