Nancy Ganzekaufer on "Captivate" by Vanessa Van Edwards

One Book That Changed My Life

In the world of sales, networking and making connections, a lot of our success has to do with our non-verbal brands. The first impression people have of you, your body language and how you present yourself can affect whether or not people hire you. A lot of service-based entrepreneurs struggle in this area, and have no idea what kind of impression they’re leaving on someone else.

For business coach, speaker, body language trainer and author, Nancy Ganzekaufer, “Captivate” by Vanessa Van Edwards was the pivotal book that provided science-backed tactics to solve this problem. How can we change how we present ourselves with simple tweaks to our body language?

In this episode, we talk about this book and how to communicate more effectively without even speaking.

Three Things You’ll Learn In This Episode

Our body language speaks louder than words

Before we even open our mouths, people get an impression of us based on our body language. Most entrepreneurs and speakers pay attention to their words, they practice what they are going to say, but they don’t necessarily practice how they present themselves.

How to snap out of your imposter syndrome

Imposter syndrome - and feeling like you don’t know enough to teach can really lock up a coach. Your only goal is to be one step ahead of your client, if that’s all you are, you’re enough to be doing what you’re doing.

Body language includes our eyes

There are 2 types of gazes that can impact how well we can connect with people and the kinds of relationships we can build with potential clients. We can present ourselves with a power gaze or a social gaze, and simple techniques can help us shift from one to the other and become better communicators and negotiators.

Guest Bio

Nancy Ganzekaufer is a Business Coach, Speaker, Body Language Trainer and Author. She specializes in coaching service-based entrepreneurs, teaching them to maximize their profitability while identifying and best serving their ideal clients with confidence. Nancy has empowered thousands of entrepreneurs to know (and charge!) their worth, succeed in sales without feeling sales-y, and position themselves in their market with authenticity and authority.

For more information, visit https://nancyganzekaufer.com/ and join Nancy’s community The Coaching Hot Spot on Facebook.

Get “Captivate” by Vanessa Van Edwards here.