David Wadler - Managing Your Suppliers

The Vertical Software Podcast

In this episode of the Vertical Software Podcast, we're joined by David Wadler, the CEO/Co-Founder of Vendorful. From being the co-founder of Twistage to the GM of Rich Media and Cloud products at Lexmark, David stops by to talk about rejoining the startup world with Vendorful.

David's Story

1) You have an interesting combination of experience with recruiting and development; after selling Twistage in 2004, how did all these experiences help you grow as an entrepreneur?
2) How do you go from being a very good salesperson to back to building products?
3) What was your experience like in terms of going through the sales process of Twistage, getting the rewards of an exit but also staying along with the business and seeing it get integrated?

The Future of Vendorful

1) How do you gauge when and when not to listen to your customer; to give more future-oriented bets in regards to Vendorful?
2) How do you think big data and AI impacts the space of E-procurement and your strategic sourcing?

Background on David Wadler

Over the course of his career, David has used his experience in managing sales, developing software, production management, and now CEO/Co-Founder of his second start up. Through his first startup with Twistage, which was sold to Lexmark International in 2013, David became the GM of Rich Media and Cloud Products at Lexmark in order to help integrate Twistage to its new regime. Now, with his second go around in the startup world, David is helping customers reimagine eSourcing and vendor management through Vendorful.

Listen in as Suthen gets to chat with David about Lexmark's acquisition of Twistage and how trusting your team is the best way to a successful startup.