Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

Innehåll tillhandahållet av Kieran Flanagan and Scott Tousley. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kieran Flanagan and Scott Tousley eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

4y ago 38:04

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In this episode of the GrowthTLDR, we talk to Paul Cowan, the CMO of Freshbooks.

By listening to this show, you'll learn:

- How to think about building a 12 to 18-month plan as a new CMO of a fast-growth company. - Understand how to test brand messaging by focusing on specific cities - What channels to prioritize for growth - With the cost to acquire a customer increasing across all marketing channels, what it means for the future of marketing.

Make sure you subscribe to hear future shows.

Happy Growing!

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