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The Art & Science of Audience Building with Kamil Rextin
Manage episode 277546368 series 2823871
In the world of marketing, audiences have the potential to make or break a brand. That's why, on today's episode of First Person, we're talking to demand generation and growth marketer, Kamil Rextin, about the art and science of audience-building. After ten years in growth roles at companies like Uberflip, CrowdRiff, and Breather -- just to name a few -- Kamil has a no-BS perspective on what it takes to not just survive in saturated markets, but actually *stand out*.
Here's what we cover:
- The cult of personality in B2B marketing and the potential risks for brands
- Why you need to be data-informed and not data-driven (and what, exactly, is the difference)
- The difference between media and content
- Why copywriting isn't the most valuable skill in marketing right now
7 episoder
Manage episode 277546368 series 2823871
In the world of marketing, audiences have the potential to make or break a brand. That's why, on today's episode of First Person, we're talking to demand generation and growth marketer, Kamil Rextin, about the art and science of audience-building. After ten years in growth roles at companies like Uberflip, CrowdRiff, and Breather -- just to name a few -- Kamil has a no-BS perspective on what it takes to not just survive in saturated markets, but actually *stand out*.
Here's what we cover:
- The cult of personality in B2B marketing and the potential risks for brands
- Why you need to be data-informed and not data-driven (and what, exactly, is the difference)
- The difference between media and content
- Why copywriting isn't the most valuable skill in marketing right now
7 episoder
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