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Margaret Magnarelli and Mark Masters on Getting Scrappy with Content Marketing

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Manage episode 277197253 series 1946938
Innehåll tillhandahållet av Marketing. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Marketing eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Marketer to Marketeer: On their one-year friend-a-versary, we brought Margaret Magnarelli and Mark Masters in front of a camera to get scrappy about marketing: no rules. Well, some rules.
Margaret, Managing Editor and Content Director at Monster.com subscribes to employing empathy while creating content. "I feel like in our content marketing climate right now, and in the marketing climate in general, everybody's all about personas and journey-based marketing. Sometimes I fear that that oversimplifies the human experience and we've taken human experience down to, "We have four people and this is what Maria does," and human experience is so much more varied than that. People can come to job seeking for so many different reasons."
Mark, owner of The ID Group, thinks that's just too easy. "[What pulls] us all together is so different, so [content] has to come from the message that we curate, create, and distribute rather than thinking we've got to start with "your passion"; you've got to start with "your soul"....It has to be consistent."
More Information and the Video Version: https://enterprisemarketer.com/podcasts/m2m/season-01-show-01/
  continue reading

20 episoder

Artwork
iconDela
 
Manage episode 277197253 series 1946938
Innehåll tillhandahållet av Marketing. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Marketing eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Marketer to Marketeer: On their one-year friend-a-versary, we brought Margaret Magnarelli and Mark Masters in front of a camera to get scrappy about marketing: no rules. Well, some rules.
Margaret, Managing Editor and Content Director at Monster.com subscribes to employing empathy while creating content. "I feel like in our content marketing climate right now, and in the marketing climate in general, everybody's all about personas and journey-based marketing. Sometimes I fear that that oversimplifies the human experience and we've taken human experience down to, "We have four people and this is what Maria does," and human experience is so much more varied than that. People can come to job seeking for so many different reasons."
Mark, owner of The ID Group, thinks that's just too easy. "[What pulls] us all together is so different, so [content] has to come from the message that we curate, create, and distribute rather than thinking we've got to start with "your passion"; you've got to start with "your soul"....It has to be consistent."
More Information and the Video Version: https://enterprisemarketer.com/podcasts/m2m/season-01-show-01/
  continue reading

20 episoder

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