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AEC Engineering and Technology Podcast

Anthony Fasano, PE

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The AEC Engineering and Technology Podcast (AECTECH) provides information about technology in the AEC industry. Nick Heim, PE, a field, sales, and VDC engineer hosts the podcast. The show features experts discussing different technologies and how and when to use them, to help AEC professionals and their firms save time and money.
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Boost AEC Podcast

Belinda Carr

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Welcome to the Boost AEC Podcast, where we dive into the world of construction and explore the stories of people and companies who are shaping the future of our industry. From the latest innovations to the challenges and triumphs of everyday professionals, we bring you the inside scoop on what's happening in construction. Support this podcast: https://podcasters.spotify.com/pod/show/belinda-carr/support
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AEC Marketing for Principals

Katie Cash and Judy Sparks

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AEC Marketing for Principals is brought to you by Judy Sparks and Katie Cash of Smartegies LLC. Katie and Judy are expert marketers in the AEC industry and built environment. They guide AEC Principals toward building stronger brands, implementing effective communications, and developing winning strategies and proposals.Over the course of this series, you'll hear smart advice, practical strategies, new marketing techniques, and diverse guests with a range of specialties and experience. The go ...
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AECI Plant Health

Solid Gold Podcasts #BeHeard

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Conversations that help you unlock nature's potential. AECI Plant Health is a South African company within the AECI Group of Companies serving the agricultural sector with pride. AECI Plant Health has been an ally to farmers in Africa for many years, and with the move towards sustainable agriculture, AECI Plant Health with its NuWay® programme, and its extensive range of products and services, aims to work with farmers to preserve our natural resources, restore soil biology and address the n ...
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This show delivers marketing tips designed and adapted specifically to the architecture, engineering, and construction (AEC) industry. If you are looking for marketing strategy tips from an AEC marketing veteran, Lindsay Diven, CPSM, then you are in the right place. This show will provide answers to questions like: *What is AEC marketing? *How do I write an AEC marketing plan? *How do I market my AEC firm using online and digital strategies? *What are the latest AEC marketing trends? *What a ...
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Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

Fractional CMO | Strategist | Marketer | Speaker | Coach

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Are you at the helm of an AEC firm, steering through the complex landscape of the built environment, or leading the charge in marketing and business development? The Fortis Baseline Podcast is your strategic ally, crafted specifically for decision-makers, marketers, and business developers within the AEC industry. Join Melinda Colón, a seasoned Fractional CMO, Speaker, and Marketing & Business Strategist with a profound track record of empowering small and mid-size firms to make healthy reve ...
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show series
 
Tessa Lau is Co-Founder and CEO of Dusty Robotics, a company that develops robot-powered tools for the modern construction workforce. Their flagship product, the FieldPrinter, automates the process of laying out construction plans directly onto job sites with high accuracy. This technology eliminates common errors associated with manual layout meth…
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In this episode, we talk with Dr. Ronald B.J. Brinkgreve, a Distinguished Scientist in Geotechnical Engineering at PLAXIS, and Micha van der Sloot, MSc, who manages the User Success group for Seequent Geotechnical Analysis, about a geotechnical modeling software product called PLAXIS, and how it can be used to help solve common and complex geotechn…
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Jason Todd is the Director of Building Science & Industry Support for TimberHP, a Maine-based company that specializes in manufacturing high-performing wood fiber insulation. Their products are made from renewable resources and are designed to be healthy for both people and the planet. TimberHP's insulation solutions are moisture-resistant, mold-re…
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Brent Wadas, a US Army veteran and CEO & Co-Founder of BotBuilt, leads a company that is revolutionizing the construction industry. By utilizing flexible robotic systems and advanced technology, BotBuilt improves efficiency, safety, and sustainability. Their process involves digitizing construction plans, building components to exact specifications…
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In this episode, I talk with Brian Vizarreta about RealityCapture in construction and the benefits it brings to project teams. He emphasizes the importance of simplicity and relevance in implementing technology and highlights the challenges in getting people to adopt new tools. ***The video version of this episode can be viewed here.*** Engineering…
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Benjamin Cook is the CEO of Zirconia Inc, a pioneering company in advanced materials technology, specializing in Ceramic Surface Treatment coatings for concrete and steel. Their unique ceramic coating, which chemically bonds to surfaces at room temperature, provides unparalleled durability, corrosion resistance, and an indefinite lifespan. This inn…
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Katie sits down with Associate Principal and Regional Practice Leader, Brad Ewing, AIA, NCARB, LEED AP, from NELSON Worldwide. Brad talks about one of the unexpected skills that architects need to master–sales. He emphasizes the importance of being adaptable and flexible for career progression in the AEC sector. Brad also offers invaluable advice o…
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Do you feel lost in the sea of mergers and acquisitions? Katie is talking with Tiffany Konenkamp, CPSM, from Century Fire, about branding and M&A in the AEC sector. Tiffany discusses the nuances of acquiring smaller firms, focusing on the need to balance respect for the acquired company's brand while transitioning to the Century Fire identity. She …
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Katie is back with Balfour Beatty's Senior Vice President, Mike Macon, discussing the construction giant's brand strategy and competitive positioning. Mike details the company's approach to winning large public sector projects, emphasizing the necessity of aligning with client expectations, the pivotal role of communications, and the importance of …
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Katie continues her SmartWIN24 speaker spotlight series with Greg C. Hart. - President of PSMJ. He discusses the critical need for a deep understanding of the nuanced challenges and opportunities that the AEC sector faces, particularly considering the varied effects of macroeconomic trends. By drilling down on the data, he’s able to share insights …
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Jonathan Orpin is the Founder and CEO of New Energy Works, a company that specializes in designing and building custom high-performance wood structures. They focus on collaboration, high-craft, sustainability, longevity, and intent. Their services include timber framing, design and build, high-performance enclosures, and fine woodworks. They have o…
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The challenges businesses encounter in generating pipeline and revenue have changed. SmartWIN24 speaker and Smartegies Alliance Partner Megan Gregory joins the podcast. With two decades of sales and marketing expertise, Megan offers insights into contemporary marketing strategies. Specifically targeting AEC firms, she discusses the importance of un…
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Are you enabling the people at your firm to help you grow? Katie welcomes Greg Johnson, PE, a Partner at the distinguished MEP engineering firm Newcomb and Boyd, to the podcast. Greg discusses investments in marketing and business development resources, emphasizing the role of networking and knowledge exchange at events like SmartWIN24. He emphasiz…
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In this episode, I talk with Adam Tank about the concept of generative design and its application in critical infrastructure, particularly in the field of water and power. Adam also shares his passion for mentoring at-risk youth and philanthropy and the importance of giving back to the community. ***The video version of this episode can […] The pos…
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Brooke Lewis, CPSM, Associate Director of Marketing for Stratus Team, LLC, sits down with Katie on today’s episode. Lewis oversees marketing across all firm locations and discusses her first-hand experience with M&A, the challenges of building a marketing team and brand from scratch and adapting to technology's fast pace in the AEC industry. Limite…
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Jeff Kinsler, Senior Account Executive and Media Consultant for OUTFRONT Media joins the conversation today. Kinsler outlines OUTFRONT's operations, highlighting its commitment to leveraging creative design for business growth. He delves into the evolution of out-of-home advertising, including the integration of digital capabilities and geofencing …
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Host Katie Cash chats with Smartegies Alliance Partner, Katie Harris. In this episode, Katie provides growth strategy insights for design, engineering, and development firms. She highlights the evolving marketing role in the AEC industry, focusing on the vital need for effective internal and external communications for business growth. She also dis…
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Host Katie Cash sits down with Beth Ament - Associate Vice President, Senior Manager of Communications and Marketing at Epsten Group, a Salas O’Brien company. Together, they reflect on the evolution of business development and marketing within the AEC industry. They discuss the importance of knowing your intended audience and the effectiveness of d…
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Katie continues her speaker spotlight series with Joe Walker, the Founding Principal of Walker Architects and host of the "Design For An Agile World” podcast. The discussion centers on the firm's agile design approach, particularly in sectors like higher education, advanced manufacturing, and healthcare. He shares insights into leveraging innovativ…
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There are several things to consider when you are creating your brand and trying to differentiate it from others in the design and construction industry. Katie and Judy engage in a discussion about the challenges of crafting a positioning statement, particularly for multidisciplinary firms and smaller subsidiaries within larger brands. They provide…
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Host Katie Cash sits down with Eric Anest, Senior VP of Marketing and Communications at Salas O'Brien, to discuss the integral role of marketing and effective communication in Mergers and Acquisitions (M&A) in the AEC industry. Eric shares insights from Salas O'Brien's 30+ mergers that grew the company from 300 to over 2,500 employees. They discuss…
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In this episode, I talk with John Guilfoyle, Chief of Technology and Innovation at Stanley Consultants, about his career journey and the establishment of Stanley’s innovation program. He explains how the program operates, involving various stakeholders and addressing internal and external challenges. John also highlights the role of AI in the progr…
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Did you know that citrus trees may get yellow leaves for different reasons, like not getting enough nutrients, the amount of water in the soil, and infections? In this episode, Dr. Stephan Verreynne, advisory manager at AECI Plant Health looks into why citrus leaves may turn yellow and what farmers can do. Connect with Stephan Verreynne · AECI Plan…
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This SmartWIN24 speaker spotlight features Mike Hoffman, i-Heart Media's Director of Brand Partnerships. He sits down with Katie Cash to talk about radio advertising's effectiveness for B2B companies, with a focus on the AEC industry. Mike shares his insights and emphasizes the importance of using data and targeted advertising for specific audience…
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In this episode, I talk with Frank Lazaro, an accomplished inventor, author, co-founder, and chief marketing officer at Sobo, about how AI is shaping AEC marketing & sales, practical steps for implementation, recommendations, and the future of AI in this sector. Engineering Quotes: Here Are Some of the Questions I Ask Frank: Can you provide […] The…
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The goal of the Globally Harmonised System of Classification and Labelling of Chemicals (GHS) is to communicate the inherent hazard of the chemical. Because of this hazard, there are some hazards associated with dealing with the product, however they are lessened if the label directions are followed. Today Noelene Odendaal, Regulatory Manager at AE…
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Are you familiar with the in-furrow starter application? Also known as a “pop-up” fertiliser, this agricultural strategy enables easier administration and placement of nutrients near the sprouting seed, encouraging plant growth. In this episode, Rupert Vermaas, technical adviser at AECI Plant Health, looks into the importance and benefits of an in-…
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In this episode, I talk with Manja Horner, founder and CEO at Boost Learning Design & Business Development, discuss some great LMS implementation strategies, the distinctions between LMS and HRIS, and the remarkable advantages of digital learning in fostering employee retention within the construction industry. ***The video version of this episode …
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In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you. After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to …
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We’re kicking off a special series of episodes to introduce our brilliant lineup of SmartWIN24 speakers! We’re excited for you to get the opportunity to hear from each one of them and see what we have in store for our annual conference happening February 28-29, at the Commerce Club in Atlanta, GA. Industry expert and Smartegies Alliance Partner, Sc…
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Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers. Inside this episode, you’ll discover: Why ChatGPT has become an indispensable asset in your m…
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In this episode, I talk with Robert K. Otani, P.E., LEED AP, chief technology officer of Thornton-Tomasetti and founder of CORE studio, about the role of AI (artificial intelligence) and ML (machine learning) in engineering. We discuss the evolution of these fields through technology and examine impactful case studies of AI and ML in engineering [……
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Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things men…
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Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? …
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In this episode, I talk with Brad Clause, global account executive at VideoRay, about the innovations behind VideoRay’s Mission Specialist Underwater Robotic Systems, their unique features, and their adaptability. We also explore their applications, partnerships, and exciting future developments. ***The video version of this episode can be viewed h…
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🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of g…
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Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy…
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In this brand new episode of AEC Marketing for Principals, we are joined by Sarah Keane, Marketing Principal for HOK. We have an in-depth conversation about the evolution of AEC marketing and explore her dynamic career as a younger Principal in the AEC industry. We discuss the role of Marketing Principals in aligning internal and external stakehold…
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In this episode, I talk with Nate Fuller, the founding director at Placer Solutions, about the current state of the information ecosystem in construction technology and the need for high-quality and actionable information for professionals. Engineering Quotes: Here Are Some of the Questions I Ask Nate: What is the current state of the information e…
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Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024. This e…
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