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Innehåll tillhandahållet av Emily Binder. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Emily Binder eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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A Guy Named "Money"

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Manage episode 439559695 series 2534823
Innehåll tillhandahållet av Emily Binder. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Emily Binder eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.


I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.


Topics:

(0:00) A guy named Money (iPhone contact card story)

(0:55) First impressions and red flags

(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short

(3:10) Personal brand

(6:00) Business headshot / avatar tips

(6:35) Importance of details in personal brand

(7:20) How to change Nickname in iPhone Contacts

(10:17) Ad campaign disaster - soft drink in Asia - slogan translation

(10:54) Takeaways for marketing

(11:15) Your personal brand is in the details

(11:30) Ex with a typo in company URL (story)


My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call

Book a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

737 episoder

Artwork
iconDela
 
Manage episode 439559695 series 2534823
Innehåll tillhandahållet av Emily Binder. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Emily Binder eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.


I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.


Topics:

(0:00) A guy named Money (iPhone contact card story)

(0:55) First impressions and red flags

(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short

(3:10) Personal brand

(6:00) Business headshot / avatar tips

(6:35) Importance of details in personal brand

(7:20) How to change Nickname in iPhone Contacts

(10:17) Ad campaign disaster - soft drink in Asia - slogan translation

(10:54) Takeaways for marketing

(11:15) Your personal brand is in the details

(11:30) Ex with a typo in company URL (story)


My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call

Book a Zoom drop-in or virtual mini-keynote video: thinkersone.com/emilybinder


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

737 episoder

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