Smashing Middle Eastern Stereotypes With Corina Goetz

The Unified Team

250 years ago the founding fathers drew up the U.S constitution.

They had been able to learn lessons from older nations and avoid some of their mistakes. This disparate union of states grew to become the world superpower. Today, there is a new and ambitious union that is looking to launch itself as a global player.

As a region it is having to unify many tribal interests in massive unified goals.

I'm always interested in examples where groups unify behind a single goal. It is also a great source of opportunities, but it has a very different culture to the western world. The result is we have a lot of misconceptions about doing business in the Middle East.

Corina Goetz is doing her best to smash those stereotypes.

Corina grew up in Communist East Germany. She moved to London when she could. As a German (especially as an East German) she felt misunderstood and stereotyped.

She saw the same misunderstandings in Westerners dealing with Middle Eastern Clients.

Now she works to bridge these gaps. As a non-Arabic speaker. A German woman, she nonetheless works with Gulf Clients from Royalty to VIP.

And now she helps others to avoid the mistakes that cost contracts.

Her agency Star-Cat teaches people who want to do business in the Gulf region what they need to know. From finding opportunities to cultivating relationships. To making sure Clients are satisfied.