EPISODE 20 - My Turn. Your Turn - The Art of Interactive Selling

The True Sales Podcast: Selling with Honesty, Consistency & Confidence

Passionate salespeople want to share the wide range of benefits their products or services offer but the danger is that verbal diarrhoea is the result. They talk, they list, they explain and they prove. Or so they think! What actually happens is that they lose their audience and run the risk of losing the deal. In this episode, Paul Owen is joined by successful sales leader, Patricia Tosi, and one of most outstanding young salespeople Paul has met, Alex Roberton, to explore ways in which to keep sales conversations interactive. What are they? How do you put them into practice? How do you avoid the default behaviour of over-talking and, therefore, over-selling? It's one of the most important skills in sales and, yes, you can learn how to do it better.
*Series 1 of our podcast - Episodes 1-24 - was branded differently and so might initially confuse you if you start listening anytime from March 2021. A quick explanation for you: the first series was based on the bestselling book of our company founder, Paul Owen: SECRET SKILL. HIDDEN CAREER. The premise of the book and podcast series 1 is this: 3.5 million Brits work in sales and almost every job requires sales skills at times, yet we don’t teach people how to sell. Not only do we fail to teach it but we fail to introduce it as a business skill, a life skill or a career because our culture considers sales a dirty word. Based on a bestselling book, this podcast shatters the myths around sales and introduces everyone to sales as a skill to use in business and in life, and to consider it as a potential career.
For series 2, the podcast was re-branded to better reflect future content around sales leadership and how it enables you to grow your business.*

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