259: Interesting Results From Two Google Ads Smart Campaigns

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C business. They cover the click volume, cost per click, call volume, search terms, and network performance. They compare the differences between a B2B business and a B2C business, and they share their insights about smart campaigns and what they learned from the results. Thanks for listening and enjoy the episode!
Search News:
A change to how Smart Bidding strategies are organized: https://support.google.com/google-ads/answer/10512715
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