210: What Metrics To Look At When Testing Ad Copy In Google Ads

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Av Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts, Chris Schaeffer, and Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts upptäckt av Player FM och Player FMs grupp - upphovsrättigheterna ägs av publiceraren, inte Player FM. Ljudet streamas direkt från deras servrar. Tryck på Prenumerera knappen för att hålla koll på uppdateringar i Player FM, eller klistra in flödets webbadress i andra podcast appar.

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Show Notes:
Clickthrough rate, conversion rate, or some other metric? The question is, what metric should you use to guide your ad optimization decisions in a Google Ads campaigns? On today’s show Chris and Jason get to the bottom of this question and talk about how they optimize ads in Google Ads. Thanks for listening and enjoy!
Test and optimize creative messages - https://support.google.com/google-ads/answer/6167129
The Best Ads Testing Metrics for Lead Generation Campaigns - https://bgtheory.com/blog/the-best-ads-testing-metrics-for-lead-generation-campaigns/
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