Marketing in a Digital World with Cathy Oh

The Korea Society

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July 16, 2020 - As consumers continue to cut the cord, how will we define the future of TV? How does this paradigm shift change the future of advertising? Cathy Oh, Global Head of Marketing & Analytics at Samsung Ads, explores these topics in conversation with CeFaan Kim, reporter at WABC-TV Eyewitness News.

Throughout her career, Cathy has worked at some of the world’s largest and most prestigious companies including Samsung, Apple and NBC Universal. If you are a tech aficionado, or would like to learn about what it's like to be a woman in tech and media, join us for this intimate fireside chat.

The Young Professionals’ Night program consists of industry professionals who share their career experiences and advice with the audience. All professionals seeking to expand their careers are encouraged to tune in.

For more information, please visit the link below: https://www.koreasociety.org/special-events/item/1415-marketing-in-a-digital-world

310 episoder

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