Building and Protecting Your K-Brand in the YouTube Era

The Korea Society

July 22, 2020 - The Korea Society and Korea Trade-Investment Promotion Agency (KOTRA) are delighted to present Building and Protecting Your K-Brand in the YouTube Era. Over the last two decades, YouTube has demonstrated its versatility, achieving far more than the launch of successful careers for the likes of Justin Bieber and BTS. Businesses of all sizes increasingly adopt this highly effective yet affordable advertising platform as part of their marketing strategy to attract audiences and drive sales. With this backdrop, our upcoming seminar will explore various legal and business aspects of managing content on YouTube while building your K-brand on this rapidly expanding channel.

Keri S. Bruce, Partner at Reed Smith LLP will lead our first session by examining relevant copyright, trademark and advertising law issues. She will also offer practical guidance on minimizing potential risks and seeking infringement remedies. In the second session, you will hear insightful perspectives and first-hand experiences from three prominent K-brand YouTuber panelists - (1) MJ Choi, founder of I Love Dance, a popular K-pop dance studio which also creates K-pop content featuring various groups of dancers; (2) Seonkyoung Longest, a prolific producer of K-food cooking videos; and (3) Liah Yoo, founder of KraveBeauty, who shares her makeup tutorials and product guides. Zena Kim, Director of Litigation & Legal Operations at A&E Networks, will be moderating the panel discussion.

For more information, please visit the link below: https://www.koreasociety.org/special-events/item/1408-building-and-protecting-your-k-brand-in-the-youtube-era