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Innehåll tillhandahållet av Jason Goldberg, Jason "Retailgeek" Goldberg, Scot Wingo, and Channel Advisor. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jason Goldberg, Jason "Retailgeek" Goldberg, Scot Wingo, and Channel Advisor eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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EP252 - Amazon FBA Roll-ups w Chris Bell CEO of Perch

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Manage episode 283429414 series 98062
Innehåll tillhandahållet av Jason Goldberg, Jason "Retailgeek" Goldberg, Scot Wingo, and Channel Advisor. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jason Goldberg, Jason "Retailgeek" Goldberg, Scot Wingo, and Channel Advisor eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

EP252 - Amazon FBA Roll-ups w Chris Bell CEO of Perch

[NOTE: The audio quality of this episode is not up to our usual standards due to some internet challenges. But we felt the content was valuable enough to publish the episode anyway.]

A number of firms are acquiring, or some would say rolling up, brands that primarily distribute their products on Amazon using Fulfillment by Amazon. By some accounts, these firms have cumulatively raised over $1B in capitol, and are rapidly acquiring brands.

This week we explore this trend, with the founder of one of these firms, Chris Bell, CEO of Perch. Chris sees Perch as a next generation CPG conglomerate leveraging the Amazon marketplace. While traditional CPGs may review their pricing quarterly, and set marketing strategies annual, Perch adjusts pricing strategy hourly, and advertising strategies daily.

“Amazon marketplace is 2x any CPG and growing faster.”

CHRIS BELL, CEO OF PERCH

In this interview we cover:

  • Overall trend, and how Chris sees the marketplace
  • Perch criteria for acquisitions
  • Synergies for brands in the roll-up model
  • Off Amazon strategy
  • Potential risks of this model, including from Amazon
  • What the potential future of this market looks like

If you’re interested in selling your FBA business to Perch, you can reach them at info@perchhq.com.

Episode 252 of the Jason & Scot show was recorded live on Wednesday, January 27th, 2021.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

  continue reading

319 episoder

Artwork
iconDela
 
Manage episode 283429414 series 98062
Innehåll tillhandahållet av Jason Goldberg, Jason "Retailgeek" Goldberg, Scot Wingo, and Channel Advisor. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jason Goldberg, Jason "Retailgeek" Goldberg, Scot Wingo, and Channel Advisor eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

EP252 - Amazon FBA Roll-ups w Chris Bell CEO of Perch

[NOTE: The audio quality of this episode is not up to our usual standards due to some internet challenges. But we felt the content was valuable enough to publish the episode anyway.]

A number of firms are acquiring, or some would say rolling up, brands that primarily distribute their products on Amazon using Fulfillment by Amazon. By some accounts, these firms have cumulatively raised over $1B in capitol, and are rapidly acquiring brands.

This week we explore this trend, with the founder of one of these firms, Chris Bell, CEO of Perch. Chris sees Perch as a next generation CPG conglomerate leveraging the Amazon marketplace. While traditional CPGs may review their pricing quarterly, and set marketing strategies annual, Perch adjusts pricing strategy hourly, and advertising strategies daily.

“Amazon marketplace is 2x any CPG and growing faster.”

CHRIS BELL, CEO OF PERCH

In this interview we cover:

  • Overall trend, and how Chris sees the marketplace
  • Perch criteria for acquisitions
  • Synergies for brands in the roll-up model
  • Off Amazon strategy
  • Potential risks of this model, including from Amazon
  • What the potential future of this market looks like

If you’re interested in selling your FBA business to Perch, you can reach them at info@perchhq.com.

Episode 252 of the Jason & Scot show was recorded live on Wednesday, January 27th, 2021.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

  continue reading

319 episoder

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